In this episode Marcello interviews Michael Björn, Head of Research at Ericsson ConsumerLab in Sweden. Their discussion was around the recently released Ericsson's 10 Hot Consumers Trends for 2016 and beyond.
Time Stamps:
00:53 - How was the report compiled
02:28 - The most significant online shift and why that is so
03:56 - The trend that stands out
11:15 - Which trend would become a reality the earliest in 2016
14:53 - The use of social media in natural disasters and emergencies
23:12 - Using 3D selfies in online shopping