Artificial-intelligence tools could boost sales and increase efficiency in ad buying and planning. But, there’s less transparency for marketers. WSJ reporter Patrick Coffee tells us how advertisers are grappling with the trade-offs. And, is smarter always better? WSJ reporter Joe Pinsker talks to drivers who wish their cars were a little dumber. Charlotte Gartenberg hosts.

Sign up for the WSJ's free Technology newsletter. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Plus, Mistral AI plans to release models more advanced than DeepSeek’s, CEO says. And Apple delays some of Siri’s AI upgrades. Julie Chang hosts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Geothermal energy startup Quaise is aiming to tap energy sources deep underground. WSJ reporter Benoît Morenne explains how its futuristic tech beams electromagnetic energy at the speed of light to dig around 12 miles under the Earth’s surface. Then, professionals in science and technology are advising their children on how to future-proof their careers. WSJ columnist Callum Borchers says the latest parental guidance is to choose the arts over STEM. Charlotte Gartenberg hosts.

Check out our Future of Everything podcast episode on geothermal: Going Electric? Why Future Power Could Come From Hot Rocks 

Sign up for the WSJ's free Technology newsletter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Plus, a new GOP bill aims to end “debanking” of crypto companies and conservatives’ bank accounts. And HPE expects its fiscal 2025 profit to be hurt by tariffs imposed by the Trump administration. Julie Chang hosts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ilya Sutskever, former chief scientist at OpenAI, founded a new startup called Safe Superintelligence that’s already worth $30 billion. But what are investors backing beyond Sutskever’s reputation? WSJ reporter Berber Jin shares what we know so far about the secretive startup. Plus, AI coding tools can automate large portions of code development. How could this affect human coders? Charlotte Gartenberg hosts.

Sign up for the WSJ's free Technology newsletter. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Plus, South Korea’s steel, cars and electronics industries will be impacted by higher U.S. tariffs, according to Moody’s Analytics. And China intensifies efforts for tech independence by developing a system of open-source models. Charlotte Gartenberg hosts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

A Disney worker downloaded an artificial-intelligence tool to help with his workflow. It led to a hack that ruined his life. WSJ reporter Robert McMillan tells us how it happened and the steps you can take to shore up your own cybersecurity. Charlotte Gartenberg hosts.

Sign up for the WSJ's free Technology newsletter. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Plus, developers of a Utah data center land a $2 billion loan to build a 100-acre campus. And Best Buy warns U.S. customers of possible higher prices as a new round of tariffs takes effect. Julie Chang hosts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Once the creatures of science fiction, robots with human-like bodies and artificial-intelligence brains are getting jobs at warehouses and factories stacking, sorting and lifting. WSJ tech columnist Christopher Mims explains what it’ll take to get these bots from warehouses to homes. And, we’ll find out how underused GPU chips could open up new ways to train AI models without massive data centers. Charlotte Gartenberg hosts.

Sign up for the WSJ's free Technology newsletter. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Plus, two tech executives face trial under foreign bribery law despite President Trump putting the statute on hold. And Microchip Technology slashes more jobs amid declining sales. Julie Chang hosts.

Learn more about your ad choices. Visit megaphone.fm/adchoices