In this episode of WTF?! Is Retail? Harry and Theo are still in London! This time they're joined by Kitty Lai, ex-Head of Graphics at Ted Baker and the co-founder of the clothing brand Kit London.

Kitty talks to us about her journey into retail branding, her experiences at Ted Baker and her new exciting business ventures with Kit London and Me Brand.

In this new episode of WTF?! Is Retail? Harry and Theo leave the sunny beaches of Barcelona to record a series of podcasts in London! The first of these is with Nick Reed, the founder of climate-conscious menswear brand Neem London.

Nick dives deep into the future of sustainability for brands, hybrid retail, their unique pricing model and pop-up store in Picadilly Circus.

In this week's episode, we're joined by the trendy blue-light glasses company Barner Brand! We talk about their journey from crowd-funded Kickstarter to a thriving eyewear brand designed for modern digital workers.

Harry and Theo are joined in the OneCoWork Studio by Marcela, founder of Demano, an innovative Barcelona-based brand that manufactures bags with local recycled material.

Harry and Theo leave the studio to explore Pure London fashion convention at London Olympia. They talk to different brands such as Sahara, Fonem, Herman & Co and the Italian Closet about their business, products and challenges!

Harry and Theo are joined by Barcelona-based lingerie designer Iona Smith Scott on the debut episode of WTF?! Is Retail? The Excellent Zephyr team talk about the challenges of entering an emerging market and the difficulties of starting a brand with no experience!