Xpansv // art + science + execution

Xpansv // art + science + execution

By John PisciottaMusicMusic Commentary
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Xpansv // art + science + execution episodes

  • Jared DePasquale - Scoring, Sync and Sandboxes

    Jared DePasquale - Scoring, Sync and Sandboxes

    For over twenty five years Jared has composed the musical scores for some of Western culture’s most celebrated stories and iconic characters. In this conversation we talked about the intersection between scoring music and music supervision. How to work with scoring composers better and how scoring composers can work better with music supervisors. Some of the things we talked about in this conversation;

    • From Edward Van Halen to John Williams - Imitation and Innovation
    • My First Gig, Getting In the Room - The Power of Apprenticeships
    • The Power of Mentors and Playing In the SandBox
    • Saying “No” to The Puppet Master Film 
    • My Advice to 20 Somethings
    • Who’s On Your Mount Rushmore? 
    • Competing at Higher Levels and Ignoring Vanity Metrics
    • About Jared DePasquale:

      For over twenty five years Jared has composed the musical scores for some of Western culture’s most celebrated stories and iconic characters such as Hercules, The Legends of Robin Hood, Zena, The Trials of Saint Patrick, Little Women, Les Miserables, and The Secret Garden.  The recipient of numerous awards and critical acclaim, his work is widely recognized for its ability to musically capture complex characters amidst stories that are rich in texture and meaning.

      https://www.jareddepasquale.com

      https://open.spotify.com/artist/3ebIC0NzF1qHl1lztFdZ97?si=ZRUbUOodSua1lxqS-KHrKQ

      https://www.youtube.com/channel/UCqeJuF1ruVvuMDSJao2iuAQ

      To learn more about how Hacking Music Works:

      https://www.hacking-music.com/Welcome_Message 

      56 min
    • Song Archetypes with Kurt Goebel

      Song Archetypes with Kurt Goebel 

      Archetypes have traditionally been the realm of films and filmmakers. Undeniable characters such as Luke Skywalker, Harry Potter, Frodo and Thelma and Louise.

      In this conversation, we talk about archetypes and how they apply to songs and music supervision. Giving music supervisors, and artist producers clear tracks to run on. As well as helping them avoid the playing “the music brief game” that distracts so many artists.

      Kurt Goebel is one of Nashville’s finest producers and songwriters. Enjoy this conversation.

      For the full training and the full hacking music community, click here to get started.

      https://www.hacking-music.com/Welcome_Message

      1 hr 1 min
    • Get Out of Your Head and Into The World - The 4 Tools for Multiplying Your Time - Tool 1: SHVT “The Super High Value Task Tool”


      Get It Out of Your Head and Into The World - 4 Tools for Multiplying Your Time
      TOOL 1: The Super High Value Task Tool
      It’s SOOOOO common to get struck in your head. So easy to be distracted by the noise. Do you feel it? Yeah.
      For artists and entrepreneurs the superpower of this century is found in one word, That word is Focus. Here’s the deal - The world needs the stuff artists have IN them. And at the same time - theres a war.
      So how do get better at it?
      Where do we spend our time?
      How we rank our priorities?
      What are the tools, that help us turn off the noise?
      How we get lethal in doing the RIGHT work at the RIGHT time in the SMARTEST way possible?
      So welcome, today we're gonna talk about how to get it out of your head and into the world. These are four tools for multiplying your time. So the best way to think about this is to think about cupcakes. So what do I mean by that? Some of us in the hacking music community may be familiar with cupcakes, but I'm gonna back up and give some context here.
      1. “Cupcake - Birthday - Wedding Cakes” The Best way to think about work and Multiplying Your Time
      2. 51% of All Grammy Winners are Independent Artists - What is the World We are Living In?
      3. 3 Common types of people - you may be familiar with, no THINGS, some THINGS, and many THINGS
      4. 2 WORLDVIEWs: External scorecard and Internal scorecard
      5. Overview of The 4 Tools
      6. The Super High Value Task Tool
      7. Are Stickies Notes The Super Tool of the 21st Century?
      Hi Everybody welcome. So in this training, we're gonna talk about how to get it out of your head and into the world. These are four tools for multiplying your time. So the best way to think about this is to think about cupcakes. So what do I mean by that? Some of us in the hacking music community may be familiar with cupcakes, but I'm gonna back up and give some context here.
      Cupcakes, Birthday Cakes and Wedding Cakes
      The cupcake hack is this there's three levels. There's cupcakes, there's birthday cakes, and there's the big, bad wedding cake. Cupcakes are quick, couple ingredients, 20 or 30 minutes, and you can eat. Or you can throw 'em away if they stink. Right. They're easy. These are cupcakes, right? As we move on, we move to birthday cakes.
      So birthday cakes have more ingredients, may take an hour or two to make a birthday cake. You gotta make the frosting and just a little more expertise, right? It's it's not as simple as the cupcake, right? You have to be a little bit more of a intermediate. Not expert, but you need to know your stuff, right?
      And then if we think about a wedding cake, my goodness, these things are three levels. Awesome frosting taste. Great. They got the little people on 'em. Takes a lot of expertise. You gotta move them. You gotta be careful not to let 'em fall very expensive. You don't want to mess up a wedding cake. Right?
      So this is all about projects, confidence, and kind of getting the ideas, the things you have in your head to get them into the world.
      **********
      This episode is sponsored by Artistwerx - a record label as a service company. They partner with artists, filmmakers, authors and companies to create products and experiences and engage your customers, drive revenue, build careers and surpass your competitors.
      Unite and Conquer with Artistwerx. https://www.artistwerx.com
      **********
      Hacking Music is the proprietary training system that aligns “The 4 Ts” of Talent, Training, Tech and Team.
      To learn more about the Hacking Music Training, check out our 30 tips in 30 Days in 3 Minutes or less. https://www.hacking-music.com/30_tips
      26 min
    • How to Talk about Yourself, Without ALWAYS Talking about Yourself with guest Dave Lohman - 𝐓𝐡𝐞 7 𝐅𝐢𝐠𝐮𝐫𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐠𝐠𝐢𝐧𝐠
      How to Talk About Yourself Without ALWAYS Talking About Yourself - 𝐓𝐡𝐞 7 𝐅𝐢𝐠𝐮𝐫𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐠𝐠𝐢𝐧𝐠
      ɢᴇᴛᴛɪɴɢ ᴘᴇᴏᴘʟᴇ ᴇxᴄɪᴛᴇᴅ ᴀʙᴏᴜᴛ ᴛʜᴇɪʀ ᴠɪsɪᴏɴ ᴡɪᴛʜ ʏᴏᴜ ɪɴ ɪᴛ.
      “The only people in the world who can change things are those who can sell ideas.” -Lois Wyse
      Artists and Entrepreneurs are out to change things whether artists know it or not artists sell IDEAS.
      • The IDEA may look like a song,
      • The IDEA may look like a live experience,
      • The IDEA may look like a product bundle.
      • Messaging and copy matters. It touches everything:
        • EVERY Show,
        • EVERY Fan,
        • EACH Post,
        • EVERY Sale.
        • EVERYTHING.
        • This episode is sponsored by Artistwerx - a record label as a service company. They partner with artists, filmmakers, authors and companies to create products and experiences and engage your customers, drive revenue, build careers and surpass your competitors.
          Unite and Conquer with Artistwerx. https://www.artistwerx.com
          Hacking Music is the proprietary training system that aligns “The 4 Ts” of Talent, Training, Tech and Team.
          To dig in to the Hacking Music Training, check out our 30 tips in 3 Minutes. https://www.hacking-music.com/30_tips
          37 min
        • Build Your Moat - Protect, Fortify and Expand your Career

          Build Your Moat - Protect, Fortify and Expand your Career

          How to Protect, Fortify and Expand your career by learning to spot your vulnerabilities, gaps and blindspots.

          On this episode of Hacking Music's weekly live podcast, John and Dylan discuss "Building Your Moat" as a smart artist and entrepreneur. Developing protective barriers around your career as a musician will be essential to longevity.

          In any war or competitive game, you have your “Defense” and you have your “Offense”. Your “Defense” protects where you are NOW and allows your “Offense” for TOMORROW. So you can go score some points, things like: new initiatives, new campaigns, new deal and new partnerships.

          Let’s talk about how you can strengthen your Defensive position so you can be on Offense even better.

          Hacking Music - Get Lethal

          Your career will be built, not by making one lucky decision. Your career will be built by making 1000s of right decisions over time. Experience the free masterclass here. https://www.hacking-music.com/webinar

          40 min
        • Artists Sell Experiences. Full Stop - How To Sell "Live" Without "Selling Out" with Chris Stone

          Artists Sell Experiences. Full Stop - How To Sell Live Without Selling Out with Chris Stone  We talk about how artists approach sales, commonly get it exactly wrong by avoiding this important pine of a healthy, profitable careers and how artists can take advantage of Amazon's new influencer dashboard.   

          Welcome to Hacking Music, the goal of this podcast is to break off a piece of the Hacking Music training we use and train artists in every day. To master the best of what other headliner artists have already figured out. So you can unlock your potential. Additionally, we interview world-class artists and entrepreneurs, doers and thinkers, so that you can better analyze your problems, seize your opportunities and master your decision making. Every episode is packed with training, lessons, force-multipliers that never expire. 

          This conversation comes out of the “Ecommerce for Profitable Artists” Module in Hacking Music. You can learn more here.  https://www.hacking-music.com/free%20foundation

          54 min
        • Agile Artists - Managing Projects that MATTER with Tommy Norman

          Hey everybody, welcome to a conversation I call Agile Artists. This is all about managing projects that matter. We are joined today by my guest, Tommy Norman. This is EP 5 in How To Build A Platform Under Your Music: The 10 Habits That Are More Powerful Than Talent.

          Whether we realize it or not, EVERYBODY IS A PROJECT MANAGER and to a large extent EVERYTHING IS A PROJECT. So let's make sure we get this right.

          To be clear, I’m not talking about "quick" tasks, the “one and done” type things. I’m talking about chunky ones. The three month... six-month projects that are SUPER important to growing your career.

          This conversation is about those kind of projects. The ones that may scare you a little bit. The ones that involve a number of people, all focused on building and winning together.

          Capeesh?

          When we start out, many of us may not think of ourselves as a “project manager”, but at the end of the day, as your career grows and you begin to work on larger and more important projects, your role is actually, that of “overseer” and “manager” of that project. You are the “director”of the film if you will.

          For new-ish artists, often times, the thing limiting your ability to grow is you not recognizing that you are responsible for managing your projects. An young “artist’ will want to “feel” their way though, and “improvise” a way, after all they are artists right? Well, NOT when managing big and chunky projects. Operating as an “Artist” only will seriously limit your growth when you managing projects with your “creative" muscle.

          A solid understanding of PROJECT MANAGEMENT is VITAL as you move from a “DEVELOPING” artist to a “DEPLOYING” artist to “DOMINATING” artist.

          As your career grows so do your responsibilities. This is exactly why I wanted to talk with Tommy. He has managed thousands of projects over the last 15 years and his HINDSIGHT is actually our FORESIGHT.

          John

          Also, if this makes your tail wag. I want to give you something that will move you forward.

          ►► Grab my FREE "Laying The Foundation" - Removing Limiting Beliefs. This is book 1 in The Hacking Music Series (E-book Edition). [ Regular price $13.97 ]

          https://www.hacking-music.com/free%20foundation

          52 min
        • Interesting vs Important, A Decision Making Tool, To Do More Of The Right Things, More Of The Time. EP 4 in "How To Build A Platform Under Your Music" The 10 Habits That Are More Powerful Than Talent.

          Join us for a conversation on "Interesting vs Important" A Decision Making Tool To Do More Of The Right Things, More Of The Time. 

          This is EP 4 in How To Build A Platform Under Your Music: The 10 Habits That Are More Powerful Than Talent.


          By The End Of This Video Your going to Learn: 

          1. What I Vs I Is And How I Vs I Works? 

          2. 2 Paths: How One Tricks You And The Other Actually Strengthens You.

          3. Give you a Powerfull Tool To Help You Do More Of The Right Things - More Of The Time.


          11 min

        About Xpansv // art + science + execution

        From the publisher's feed

        Xpansv is an execution company that develops IP, technology and products. The Xpansv family of companies include: The Sync Center, Monarrch, Hacking Music and Artistwerx. More about how we build here.…