Xpansv // art + science + execution

Lexi Jackson and John Pisciotta talk about Managing Music for Media and How the Sync School works.

Special thanks to The Sync Lodge for sponsoring 2 tickets to The Sync School [ a $400 value] we will be giving away. Sign up here to be entered. https://www.hacking-music.com/Sync_School

About:

The Sync School: A Music Supervisors Toolkit assembles best in class training and tools learned after 1000s of sync licenses. Understand all the moving parts of modern music supervision: Sync, Supervision and Clearance. From project scope documents, negotiations, legal long form agreements to cue sheets and SAAS tools.

Mindhive Guest Series - Hacking Music with Sherry Parfait

►► Grab My FREE "Laying The Foundation" - Removing Limiting Beliefs, Book 1 in The Hacking Music Series (E-book Edition). [ Regular price $13.97 ] https://www.hacking-music.com/free%20foundation

“As the twig is bent, so grows the tree” Start laying a foundation for your career that you can build on for the next 5, 10, 20 years. What are you waiting for? We've got a lot to cover. Grab yours now!

Sherry Parfait is here today Sherry runs Parfait Media. I want to talk to her because I’m interested in how at one point she ran pr and media for 20 labels. Read that again…TWENTY LABELS. We talked about differentiation, business development, modern messaging and gobbledygook-type words that really sound impressive but sometimes don’t mean anything. I wanted to wrestle those down to earth and really talk about what they mean on a day-to-day level for her and the artist she works with.

This episode is sponsored by Artistwerx - a record label as a service company. They partner with artists, filmmakers, authors and companies to create products and experiences and engage your customers, drive revenue, build careers and surpass your competitors.

Unite and Conquer with Artistwerx. https://www.artistwerx.com

About Hacking Music

The way Hacking Music works. As ARTISTS, often we are prompted to lead with earlier version of yourself. The training at Hacking Music Flips this and helps artists lead with a future version of yourself. The NEXT version of You , The NEXT version of your music, The NEXT version Your Show - The NEXT version Your Music, Ecom etc. Hacking Music is less focused not the YOU of 2 years ago and HYPER FOCUSED of the YOU 2 years from now.

https://www.hacking-music.com

For more information about the music on this podcast click here. https://shop.jetpackartistventures.com

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►► Grab My FREE "How to Build a Platform Under Your Music" - https://www.hacking-music.com/platform 

ARTISTS SELL EXPERIENCES. Full Stop. In the legacy music business artists primarily “sold” their music. In the new music marketplace the “music”, still INCREDIBLY important, now feeds the many “experiences” the artist CREATES, STAGES and SELLS. 

There are dozens of “experiences” artists are now responsible for. To give you an idea, think of how many products [ aka: experiences ] Disney created around the movie Frozen. Dozens maybe? Hundreds? The Disney model is now the standard for career, thoroughbred, profitable artists. Today we are going to dive into one of my favorite topics; building remarkable experiences. Experiences are what drives your growth, whether it’s in concert, in ecom, on a live stream or in recorded music staging a great experience is a non-negotiable for artists who are building a world-class career. 

A couple questions we want to answer in this video: 

If you are not thinking about the experiences around your career, it will be like putting a bottleneck on your success. Experiences are what drives your growth, whether it’s in concert, in ecom, on a live stream or in recorded music staging a great experience is a non-negotiable for artists who are building a world-class career. In this first video in the “How to Build a Platform Under Your Music” series we look at how to stage experiences instead of just the traditional concerts. This is an essential discipline for building a platform under your content [your music] 

From the Hacking Music field guide: 

An EXPERIENCE is an immersible moment impacting the five senses that cannot be duplicated by digital means. While in the past, the consumer has often been content to be simply be a spectator, today’s consumer expects to be an active participant that can actually play a role IN EVEN SHAPE the outcome of an event. Simply stated, an experience moves from transactional to transformational. In this episode of ‘Hacking ‘Music with John Pisciotta” I’m gonna talk about how to start thinking about staging world class experiences. How artists in the past, had to wait 20 or 30 years before focusing on this and how you the NEXT generation of great artists, can start getting this into your day-to-day workflow today. My hope is that after this discussion you’ll be able to pinpoint where you are in staging great experiences. Are you developing this, or are you deploying this or are you dominating in this. 

Excited to have this conversation with you!

- John 

The way Hacking Music works. As ARTISTS, often we are prompted to lead with earlier version of yourself. The training at Hacking Music Flips this and helps artists lead with a future version of yourself. The NEXT version of You , The NEXT version of your music, The NEXT version Your Show - The NEXT version Your Music Ecom etc. Less focused not the YOU of 2 years ago and HYPER FOCUSED of the YOU 2 years from now. https://www.hacking-music.com Hacking Music is the training practice we work from use and train artists in every day. Developed over the last 15 years in management offices, recording studios, writer rooms, board rooms, and performance arenas. This collection of Strategic Frameworks, Force Multipliers and Micro Habits essential for thriving in the new music marketplace. It’s a collection of what WORKS. 

Special Thanks to our sponsor The Sync Center. 

Hi Everybody, I want to invite you to our new limited series:  "How to Build a Platform Under your Music"!  

In this series, together we will, get clarity on the Non-Musical essentials that Strengthen, Support and Sell the experiences great artists create.  

We see it all the time, you can either try to GET LUCKY or you can GET BETTER and compete at a higher level.  These training tools will strengthen, focus and build muscle around your career.   

Theres nothing worse that seeing an artist implode on the runway from a plethora of factors like: magical thinking, avoidance, musical preciousness, golfing the dark, doing bad deals. Join this high protein series of no B.S. strength training, that helps artists build a platform under YOUR carrier.   

This series is filled with dozens of actionable tools that you will use daily throughout your career.    

Questions like:  

 -What are some of the things only headliners know and others don't?  

-What is a common blind spot for artists? Or are there MANY blind spots?   

-A  thoroughbred headliner has some secret skills that sets them apart from others. 

These are the habits of headliners.   We want to you to to know what these Habits of Headliners are. Learn the dozens of actionable tools that you will use daily throughout your career.

Grab your seat here! 

https://www.hacking-music.com/platform

Woo The Muse - Finding More (And Better) Song Ideas, Brent Baxter

Join Brent Baxter, at Hacking Music X. Brent Baxter is an award-winning lyricist with songs recorded by Alan Jackson (the top 5 Country hit "Monday Morning Church"), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Steve Cropper, Andy Griggs, Buddy Jewell, Lonestar, Gord Bamford (the #1 hit and CCMA Single Of The Year "When Your Lips Are So Close"), The Sound (the #1 hit and Dove-nominated Southern Gospel Song Of The Year "Can I Get A Witness"), Wilburn & Wilburn (#1 hit "Hallelujah Homecoming"), The LeFevre Quartet and more!

Baxter also helps songwriters write like a pro, do business like a pro and connect to the pros through his website SongwritingPro.com.  He also co-hosts the popular podcast, The C.L.I.M.B. Show Music Business Podcast, which is part of the American Songwriter Podcast Network.

HMX - 7 Day Challenge - Built for the Next Gen of GREAT Artists!

HMX is 7 Days FULL of the Mission Critical stuff for strengthening the next generation of great artists! Artists often get stuck "golfing in the dark", trying to get lucky or win singing contests….or they can decide to compete at a higher level, building muscle across all the parts of their career.

HMX is No BS - Real World - 100% Actionable.

#thefuturelooksbright

#hackingmusicx

🔔 We will be releasing 100 additional tickets on 06/22. 👉 Get Early Access. https://bit.ly/HackingMusicX

We are talking though a slice from a recent group training from Hacking Music - Habits of Headliners. Join AJ Jansen and John Pisciotta break off a piece of Hacking Music and together understand a bit more of what the artist of the future looks like and how they operate.

If this is you, check out more about HMX. A focused 7-Day sprint focused on replacing the great artists we have lost with the next generation great artists. Some info below.

Hacking Music X Challenge! 7 Days FULL of the Mission Critical stuff for strengthening the next generation of great artists! No BS - Real World - 100% Actionable.

Artists can get stuck "golfing in the dark", trying to get lucky or win singing contests….or they can decide to compete at a higher level, building muscle across all the parts of their career.

Hacking Music X, 7 Day Challenge Starts JULY 5th! This event is FREE for the first 100 registrants -- save your spot today!

https://www.hacking-music.com/hmx-reserve-ticket-signup

“The Murder Wall Hack” - Design thinking in the Music industry. Finbar O'Hanlon is our guest on the Hacking Music, Habits of Headliners podcast. 

 Finbar O'Hanlon is a technologist, pro guitarist, film composer, and strategic advisor to companies in music and media. He joins us on this podcast to talk about what he calls “The Murder Wall Hack”. The Murder Wall Hack is his tool for finding connections between seemingly disparate components. 

Join us for this very interesting conversation with Finbar O'Hanlon  Fin is our guest as part of our mind-hive series, where we bring on our friends, colleagues and collaborators. Together we talk about how they see the world, operate in it and most importantly how they are succeeding in it. We talked about Finbars approaches to unlock “different”  

As our gift, grab your free Hacking Music Training Module “THE 5 SILVER BULLETS” Sabotaging Your Music Career. https://www.hacking-music.com/webclass

The Hacking Music Slice: “The Bowling Hack” Mapping Your Next 6 moves

Here we talk about the tool Film Director, Francis Ford Coppola invented that helps todays music artists build a better, smarter and faster career? 

ABOUT: Hacking Music. The Habits of Headliners is a Collection of Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace.

What makes Hacking Music different is a relentless focus on actionable details. Everything in this book has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and strategies in daily creative decisions, high-stakes negotiations, high-risk environments, or large business dealings.

I created this book, my ultimate notebook of high-leverage tools, for myself and the next generation of great artists. It’s changed my life, and I hope the same for you.

Youtube ——— Hacking Music https://www.youtube.com/watch?v=PF4pxGm7PGo&t=1s 

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Instagram ——— https://www.instagram.com/hackingmusicmethod 

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Website ———  https://www.jetpackartistventures.com/hackingmusic/

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Facebook ———  https://www.facebook.com/hackingmusicmethod

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Podcast ———  https://open.spotify.com/show/2SJdI0nNyWpWNX4kW4HaHE?si=TzlGBiz-Qd-R05JgUglObw

Hacking Music. A Collection of Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace.

What makes Hacking Music different is a relentless focus on actionable details. Everything in this book has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and strategies in daily creative decisions, high-stakes negotiations, high-risk environments, or large business dealings.

I created this book, my ultimate notebook of high-leverage tools, for myself and the next generation of great artists. It’s changed my life, and I hope the same for you.

Youtube ——— Hacking Music https://www.youtube.com/watch?v=PF4pxGm7PGo&t=1s

:

Instagram ——— https://www.instagram.com/hackingmusicmethod

:

Website ———  https://www.jetpackartistventures.com

:

Facebook ———  https://www.facebook.com/hackingmusicmethod/

:

Podcast ———  https://open.spotify.com/show/2SJdI0nNyWpWNX4kW4HaHE?si=TzlGBiz-Qd-R05JgUglObw

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