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Xpansv // art + science + execution episodes
- The Cupcake Hack - Hacking Music with John Pisciotta
Episode 06 - The Cupcake Hack, Hacking Music with John Pisciotta
About Hacking Music:
Welcome to the Hacking Music podcast, here you will learn the Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace. Our mission is to help you to massively grow your artist career in new ways that support, strengthen and sell your content. Additionally, we bring together music and media leaders to unpack how strategy and execution drive their success.
The Cupcake Hack helps artists identify how projects can be broken down, better managed, and more easily completed. Such projects can range from planning a tour to developing a marketing plan for a new album. Managing projects like these well is important because each of them contribute to building momentum in a career.
Music artists tend not to make great business managers because they bite off more than they can chew when starting a new project such as planning a tour or creating a new album. They have grand ideas and visions but reaching the end seems like such a massive undertaking that many of them become overwhelmed and give up.
The Cupcake has six important attributes:
- Small size - It is small in scope and does not take up very much room or require a plethora of supplies to bake correctly.
- Completable - Baking a cupcake is a task that is manageable and is not intimidating.
- Quick - You don’t have to dedicate a great deal of time to bake a cupcake.
- Learning - When you are baking a cupcake, it is easy to identify exactly what you need to improve at.
- Winnable - Completing a cupcake builds confidence for everybody involved.
- Momentum - What you learned through baking the Cupcake can be put to use when
baking on a larger scale.BENEFITS OF THE CUPCAKE HACK
- Supercharged Learning Cycles - Breaking down large projects into smaller ones subjects the artist to more learning cycles (see definition below). This results in the artist improving at that particular task.
- Hope - Accomplishing smaller wins leads to the artist feeling more optimistic and excited due to the creation of momentum in their career. To put it simply, things are moving! It also helps you remain relevant in the eyes of the outside world because it appears that you are constantly doing something.
- Better Music - Because you are putting yourself through The Cupcake Hack over and over again, you begin to improve at that task. An example would be how some of the best songwriters in the industry constantly advocate that artists attempt to write a new song every few days. Improvement comes naturally with increased learning cycles.
- Focus - It is much easier to stay focused on what needs to be done when you are seeking to accomplish a smaller task. You aren’t wasting time, energy, or money on things that might not be necessary to reach your goal. It is also much easier to make decisions that avoid costly mistakes.
- The Wedding Cake Appears - One of the best things you will learn about The Cupcake Hack is that focusing on the small things leads to the big things taking care of them- selves. Think of a novelist committing to writing one chapter each week. After several months, the novelist would have a rough draft in place that includes the foundation for an entire story. They had their head down focusing on baby steps only to look up and realize they had finished a marathon.
15 min - Becoming Newsworthy, Modern Messaging, PR & Story w/Eric Dahl - Hacking Music with John Pisciotta
Becoming Newsworthy - Modern Messaging, PR & Story w/Eric Dahl - Hacking Music Ep: 05 with John Pisciotta. Join us for a conversation on how Eric is Maximizing Output, Organizing Processes, Thinking Strategically and Executing Daily.
About Hacking Music with John Pisciotta:
Welcome to the Hacking Music podcast, here you will learn the Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace. Our mission is to help you to massively grow your artist career in new ways that support, strengthen and sell your content. Additionally, we bring together music and media leaders to unpack how strategy and execution drive their success.
“An Operating System For Thriving In The Music Marketplace” Ted Goldthorpe, Sony/ATV Music Publishing, Supervisor North American Publishing
This Episode is brought to you by the Sync Center. Sync Spotlight: Chris Rodriguez “Easy As Uno, Dos, Tres”
Subscribe to Hacking Music with John Pisciotta:
https://www.youtube.com/channel/UC2C2jY46Z5PEchNOIcIAsNQ?view_as=subscriber
Facebook https://www.facebook.com/johnpisciotta
Youtube https://www.youtube.com/channel/UC2C2jY46Z5PEchNOIcIAsNQ?view_as=subscriber
Linkedin https://www.linkedin.com/in/johnpisciotta/
Podcast: https://anchor.fm/hackingmusic
Watch more Jetpack Artist Ventures: https://www.youtube.com/channel/UCOhbcw6oNeZdrLlaKFdgaJw
Follow Jetpack Artist Ventures:
Facebook https://www.facebook.com/jetpackartistventures
Spotify: https://open.spotify.com/playlist/2KFv9TZr6OHKs2KUkciPdy?si=Y-uoFsnySkiHgJioyqpr2g
Instagram: https://www.instagram.com/jetpacklabelgroup
YouTube: https://www.youtube.com/channel/UCOhbcw6oNeZdrLlaKFdgaJw?view_as=subscriber
Store:
https://shop.jetpackartistventures.com
Hacking Music Methodology
https://www.jetpackartistventures.com/hackingmusic
Jetpack Artist Ventures https://www.jetpackartistventures.com
Jetpack Label Group https://www.jetpacklabelgroup.com
The Sync Center https://www.thesynccenter.com
#HackingMusic #JohnPisciotta #CreatWhat’sNext
1 hr 24 min - 7 Mental Shifts 'Dominating' Artists Make - (“Develop, Deploy And Dominate” Pt 2) Hacking Music with John Pisciotta
The 7 Mental Shifts "Dominating" Artists Make, (“Develop, Deploy And Dominate” Part 2) Hacking Music Episode # 4
1. Doing beats Learning - "Dominating" Artists know the ability to “outlearn” the competition is essential
2. Clarity beats Creativity "Dominating" Artists know that “ground game” matters
3. Creating Your Own Luck best Trying to Get Lucky - "Dominating" Artists have the ability to Create Your Own Luck
4. Platform beats Content
5. Whole Brain thinking beats Single Brain
6. Team beats Talent
7. Audience beats Artist - "Dominating" Artists Stage an Experience for your fans to step into.
Welcome to the Hacking Music podcast, here you will learn the Strategic Frameworks, Force Multipliers and Micro Habits essential for thriving in the new music marketplace. Our mission is to help you to massively grow your artist career in new ways that support, strengthen and sell. Additionally, we bring together music and media leaders to unpack how strategy and execution drive their success. Welcome to Hacking Music with John Pisciotta.
"DO YOU WANT TO BE THE FIRST IN YOUR OWN LINE OF ORIGINALS, OR IN A LINE OF IMITATORS? IF HARVARD HAD A COURSE ON THE NEW MUSIC INDUSTRY, THIS WOULD BE THE TEXTBOOK.” STEVE THOMPSON, PRODUCER/ENGINEER FOR GUNS N ROSES (APPETITE FOR DESTRUCTION), JOHN LENNON, MICK JAGGER, DAVID BOWIE, KORN, WU-TANG, METALLICA
WEB:
Jetpack Artist Ventures https://www.jetpackartistventures.com
Hacking Music Methodology https://www.jetpackartistventures.com/hackingmusic
Jetpack Label Group https://www.jetpacklabelgroup.com
The Sync Center https://www.thesynccenter.com
SOCIAL MEDIA: Facebook https://www.facebook.com/jetpackartistventures
Youtube https://www.youtube.com/channel/UCOhbcw6oNeZdrLlaKFdgaJw
Instagram https://www.instagram.com/jetpacklabelgroup/ Linkedin https://www.linkedin.com/in/johnpisciotta/
14 min - Input vs Output Mode, Ep: 02 - How to NOT get STUCK in your Head, Hacking Music with John Pisciotta
Hacking Music with John Pisciotta - Episode # 2 - Input vs Output" Mode - How to NOT get STUCK in your Head
A little knowledge that acts is worth infinitely more than much knowledge that is idle. - Khalil Gibran
About Hacking Music with John Pisciotta:
Welcome to the Hacking Music podcast, here you will learn the Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace. Our mission is to help you to massively grow your artist career in new ways that support, strengthen and sell your content. Additionally, we bring together music and media leaders to unpack how strategy and execution drive their success.
“An Operating System For Thriving In The Music Marketplace” Ted Goldthorpe, Sony/ATV Music Publishing, Supervisor North American Publishing
© 2020 HACKING MUSIC FROM JETPACK ARTIST VENTURES LLC
Subscribe to Hacking Music with John Pisciotta: https://www.youtube.com/channel/UC2C2jY46Z5PEchNOIcIAsNQ?view_as=subscriber
Facebook https://www.facebook.com/johnpisciotta
Youtube https://www.youtube.com/channel/UC2C2jY46Z5PEchNOIcIAsNQ?view_as=subscriber
Linkedin https://www.linkedin.com/in/johnpisciotta/
Podcast: https://anchor.fm/hackingmusic
Watch more Jetpack Artist Ventures: https://www.youtube.com/channel/UCOhbcw6oNeZdrLlaKFdgaJw
Follow Jetpack Artist Ventures:
Facebook https://www.facebook.com/jetpackartistventures
Spotify: https://open.spotify.com/playlist/2KFv9TZr6OHKs2KUkciPdy?si=Y-uoFsnySkiHgJioyqpr2g
Instagram: https://www.instagram.com/jetpacklabelgroup
YouTube: https://www.youtube.com/channel/UCOhbcw6oNeZdrLlaKFdgaJw?view_as=subscriber
Store: https://shop.jetpackartistventures.com
Hacking Music Methodology https://www.jetpackartistventures.com/hackingmusic
Jetpack Artist Ventures https://www.jetpackartistventures.com
Jetpack Label Group https://www.jetpacklabelgroup.com
The Sync Center https://www.thesynccenter.com
#HackingMusic #JohnPisciotta #CreatWhat’sNext
---Send in a voice message: https://anchor.fm/hackingmusic/message4 min - Develop, Deploy And Dominate, Ep 01 - The 3 Gears all artists will navigate throughout their careers - Hacking Music with John Pisciotta
Develop, Deploy And Dominate - Hacking Music Episode #1 - The 3 Stages all artists will navigate throughout their careers - Your Career Is Not An Inevitable, You Have To Fight For It.
Welcome to Hacking Music: A podcast where we discuss the strategic frameworks, force multipliers and micro habits essential for thriving in the new music marketplace. Additionally, we bring together music and media leaders to unpack how strategy and execution drive their success.
“AN OPERATING SYSTEM FOR THRIVING IN THE MUSIC MARKETPLACE”
TED GOLDTHORPE, SONY/ATV MUSIC PUBLISHING, SUPERVISOR NORTH AMERICAN PUBLISHING
“DO YOU WANT TO BE THE FIRST IN YOUR OWN LINE OF ORIGINALS, OR IN A LINE OF IMITATORS? IF HARVARD HAD A COURSE ON THE NEW MUSIC INDUSTRY, THIS WOULD BE THE TEXTBOOK.”
STEVE THOMPSON, PRODUCER/ENGINEER FOR GUNS N ROSES (APPETITE FOR DESTRUCTION), JOHN LENNON, MICK JAGGER, DAVID BOWIE, KORN, WU-TANG, METALLICA
“A COLLECTION OF SIGNAL IN A WORLD FULL OF NOISE.”
SCOTT WELCH MANAGER: ALANIS MORISSETTE, LEANN RIMES, STEVE PERRY, COLLECTIVE SOUL. ALANIS JAGGED LITTLE PILL WAS THE LARGEST SELLING DEBUT ALBUM IN HISTORY, WITH WORLDWIDE SALES IN EXCESS OF 34 MILLION RECORDS
WEB:
- Jetpack Artist Ventures https://www.jetpackartistventures.com
- Hacking Music Methodology https://www.jetpackartistventures.com/hackingmusicbook
- Jetpack Label Group https://www.jetpacklabelgroup.com
- The Sync Center https://www.thesynccenter.com
SOCIAL MEDIA:
- Facebook https://www.facebook.com/jetpackartistventures
- Youtube https://www.youtube.com/channel/UCOhbcw6oNeZdrLlaKFdgaJw
- Instagram https://www.instagram.com/jetpacklabelgroup/
- Linkedin https://www.linkedin.com/in/johnpisciotta/
© 2020 HACKING MUSIC FROM JETPACK LLC
---Send in a voice message: https://anchor.fm/hackingmusic/message7 min
About Xpansv // art + science + execution
From the publisher's feed
Xpansv is an execution company that develops IP, technology and products. The Xpansv family of companies include: The Sync Center, Monarrch, Hacking Music and Artistwerx. More about how we build here.…
https://xpansv.com/