In this week’s episode, I’m breaking down the unseen pressures that often influence year-end financial decisions in the annuity industry. While independent advisors like myself don’t always feel it directly, sales pressure ramps up around this time across most financial services. As you think about your options, it’s essential to understand how third-party organizations, known as Insurance Marketing Organizations (IMOs), influence advisors’ product recommendations. For over 90% of annuity advisors, IMOs play a big role in product selection, pushing specific products to meet annual sales goals, especially as year-end bonuses and targets come into focus.

I’ll discuss why working directly with companies like Midland National can help avoid these influences and allow for a more straightforward, client-focused approach. Plus, I’ll share my own experiences and how I’m constantly updating my website to keep things transparent for you, my listeners. This time of year can be productive if you know where to focus, even while most people are distracted by the holidays.

Before you jump into any financial commitment, take a step back to ensure it’s the right choice for you—not just an advisor’s year-end quota. Whether it’s MYGA, fixed indexed, or income annuities, these decisions deserve careful thought. And if you’re seeking a second opinion or need help navigating this season’s pressures, I’m here to help you make informed choices that align with your financial goals.

Enjoy your weekend, and as always, reach out if you need advice without the year-end rush!