YellowTelescope YellowTelecast

YellowTelescope YellowTelecast

By YellowTelescope
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YellowTelescope YellowTelecast episodes

  • Episode 25: Re-opening After COVID-19 for Success!

    In this special episode, in response to the request for practice management content from the producers of The Aesthetic Show, The Vegas Cosmetic Surgery Symposium, and the Global Aesthetics Conference, YellowTelescope’s President and EVP, Jon and Ed, discuss the YellowTelescope processes that are helping their many clients successfully navigate the shutdown and build a big return to treating patients...

    The post Episode 25: Re-opening After COVID-19 for Success! appeared first on Yellow Telescope.
    1 hr 16 min
  • YellowTelescope YellowTelecast Podcast Episode #24 – A Practice’s COVID-19 Survival Guide (Parts 1 & 2)
    Part One
    Part Two
    It’s been an interesting week.  Jon and Ed, along with the great team members at YellowTelescope, SEOversite, and iScreamSocialMedia, have seen a lot transpire in dozens of practices in the past few days and wanted to share some impassioned perspective and implementable tips on how to make the most of the immediate future in a practice, and how to plan for the long term.  In this rare, but necessary, display of their social distancing, join Jon and Ed from the safety of their respective home offices as they describe exactly how to perform a virtual consultation, how to approach patients and staff in the face of panic, how to prioritize expenditure in the time of a temporary pause in cash flow, and think and act as a strong leader able to withstand the challenge.  And grab a glass, since we’ve all earned the dram of whisky (fancy Hakashu 18 and  more humble Basil Hayden Port Rye respectively) they’re toasting. This is actionable info in any difficult time…
    43 min
  • YellowTelecast Episode 23: You know that old expression, but does it ring true?
    In this particularly irreverent edition, Jon and Ed take a stab at poking holes in, and poking fun at, some of the most often used clichés in business and in life. The fast paced, light-hearted discussion addresses philosophies for your business that often shouldn’t be trusted even if they’ve been accepted as truths merely due to being heard over and over again. From “the early bird gets the worm” to “we hire slow and fire quick”, tune in to find out which turns of phrase can readily adapt to your practice, and which you might be foolish to follow as Jon and Ed, along with a healthy dose of sarcasm and a few special drams, have even more fun than usual.
    37 min
  • Episode 22: Making the most of social media marketing in 2020

    Join Jon and Ed from Ed’s living room as they dissect how medical practices and similar businesses are best utilizing Facebook, Instagram, LinkedIn and even TikTok to maximize the return on investment in time and money.

    The post Episode 22: Making the most of social media marketing in 2020 appeared first on Yellow Telescope.
    1 hr 31 min
  • YellowTelescast Episode #22: Making the most of social media marketing in 2020
     
    Join Jon and Ed from Ed’s living room as they dissect how medical practices and similar businesses are best utilizing Facebook, Instagram, LinkedIn and even TikTok to maximize the return on investment in time and money.  From how to use each  platform with both paid and organic strategies, the type of audience you want to appeal to, the specific brand voice for each feed, how much time to devote to each depending on the maturity of your practice and more, Jon and Ed break down successful strategies based on the most recent data in this rapidly evolving medium.  Of course they sample some very special whisky expressions, including the unveiling of the custom blended YellowTelebourbon.
    1 hr 31 min
  • YellowTelecast Episode #21: Medical Practice Marketing Post-Google Medic Update
    In their annual summertime Hamptons episode, Jon and Ed discuss how the recent Google algorithmic update earthquake shook up the medical marketing industry, how effected practices have adapted, the shifting spending strategy heading into 2020, and the state of medical device and treatment innovation based on work with hundreds of practices nationwide. Despite a terrific selection of summer whiskies to lightly sample, they keep their wits about them while discussing practices who now have to nurse a hangover from being drunk on leads. Dive in with them to learn how to be most efficient and effective in the shifting digital marketing landscape affecting practices all over the globe.
    playpause YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 21: Medical Practice Marketing Post-Google Medic Update - / Update RequiredTo play the media you will need to either update your browser to a recent version or update your Flash plugin.
    49 min
  • Episode 20: Marketing Through Enhanced Planning

    Back in action after a robust respite from recording, join Jon and Ed as they celebrate the 20th episode of the YellowTelecast to cap off the best year yet for the company. Most growing practices, doctors, managers, and top sales people don’t always plan their goals very well, let alone how to actually achieve them.

    The post Episode 20: Marketing Through Enhanced Planning appeared first on Yellow Telescope.
    57 min

About YellowTelescope YellowTelecast

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Are you a doctor or do you work in the medical field? YellowTelescope is the nation’s leader in medical staffing, practice management, marketing, training, and growth ideas for the nation’s most…