YellowTelescope YellowTelecast

YellowTelescope YellowTelecast

By YellowTelescope
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YellowTelescope YellowTelecast episodes

  • Episode 11: Improving Email Response

    Recorded high above the Las Vegas Strip from the Cosmopolitan Hotel and Casino, join Ed and Jon in the eleventh YellowTelecast installment as they discuss their travels, Scotch Whisky, and how to have a wholesome time in Sin City, while providing tips on how to better elicit responses to emails sent to patients, physicians, colleagues, and prospects.

    The post Episode 11: Improving Email Response appeared first on Yellow Telescope.
    47 min
  • Episode 10: Entrepreneurial Happiness

    New research sheds some light on what really makes entrepreneurs and small business owners truly happy with what they do. Join Jon and Ed as they explore what factors matter most, and how to increase satisfaction beyond a positive balance sheet, while sampling two special whiskeys gifted from YT clients in this fun, one-year anniversary episode.

    The post Episode 10: Entrepreneurial Happiness appeared first on Yellow Telescope.
    49 min
  • YellowTelecast Episode #17: The Cost of Conversions
    So many practices fail to consider what the true value of a single additional conversion means to the return on their investment in marketing. Join Jon and Ed for the 17th installment of the YellowTelecast, recorded live at the Seminole Hard Rock Hotel and Casino prior to The Whisky Extravaganza, as they dissect how to determine the true cost of each converted lead, and when it is the most appropriate time to make additional investment once you’ve determined your breakeven point and have seen some success.
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    45 min
  • Episode 9: The State of Staffing

    Recruiting Talent has become difficult as the economy has improved. Listen to Jon and Ed as they open a homemade whisky cask and review pearls and tips to help you recruit the best and brightest within your budget in this ultra-competitive staffing environment affecting small businesses from doctors to lawyers and beyond nationally.

    The post Episode 9: The State of Staffing appeared first on Yellow Telescope.
    54 min
  • Episode 8: Social Media Madness

    Join Ed and Jon as they entertainingly review key tips for your practice to increase social media leads and web presence on Facebook, Google+, and much more, while learning about interesting medical news, and a special inaugural YellowTelescope Yellow TeleCask Whisky Barreling.

    The post Episode 8: Social Media Madness appeared first on Yellow Telescope.
    46 min
  • Episode 7: The 7 Steps to Making the Sale

    Join Jon and Ed as they review broadly 7 key steps to making a sale, and how it works in all arenas and business sectors – from retail sales, cosmetic surgery sales, and even for patients selecting insurance-based procedures, the 7 steps will help you grow your business. Broadcast from the St. Regis Monarch Beach in Orange County, California.

    The post Episode 7: The 7 Steps to Making the Sale appeared first on Yellow Telescope.
    38 min
  • YellowTelescast Episode #16: The Summertime Spend-freeze Blues
     
    Every summer, practices all over the country find themselves suddenly re-evaluating, and sometimes reactively cutting, their expenditures due to a seasonal slowdown in revenue, often erroneously eliminating “profit centers” instead of “cost centers”. Join Jon and Ed as they dissect this phenomenon and provide some advice on how to plan better, and make a clearer distinction between which expenditures make you money, and which are simply sunk costs. Of course, they also sample some craft spirits from an independent distillery and regale their summer exploits to add some levity to the weighty subject matter.
    33 min
  • YellowTelecast Episode #15: Managing Employee Resistance to Culture Transition
    With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies. This creates new habits, which eventually become culture, and culture can determine the success or failure of practice growth strategy. The transition, however, typically involves pushback from at least one team member. Join Jon and Ed from yet another Miami Beach rooftop as they discuss tips and tactics for helping challenging employees get through transition to new culture, while sampling a smattering of mid-summer’s whisky.
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    52 min
  • YellowTelecast Episode #14: Social Media Strategy
    Social Media is an often misunderstood and misused form of marketing for practices and even larger businesses. Properly executing social media requires a calculated strategy including planning in advance and rolling out the program, with the right message. In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York and French culture through whisky and cuisine, while outlining how they’ve recently developed their own social media strategy.
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    39 min
  • YellowTelecast Episode #13: Hierarchy of Sales Communication
    With so many forms of communication, from live to email to phone to follow up, how do we prioritize to maximize efficiency within a practice? Join Ed and Jon 25 floors above South Beach, Miami while they outline the Hierarchy of Sales Communication and how it applies to medical practices, while sampling some special whisky’s collected over the last few months.
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    1 hr 57 min

About YellowTelescope YellowTelecast

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Are you a doctor or do you work in the medical field? YellowTelescope is the nation’s leader in medical staffing, practice management, marketing, training, and growth ideas for the nation’s most…