YellowTelescope YellowTelecast

YellowTelescope YellowTelecast

By YellowTelescope
Download on the App Store

YellowTelescope YellowTelecast episodes

  • YellowTelecast Episode #20: Marketing Through Enhanced Planning
    Back in action after a robust respite from recording, join Jon and Ed as they celebrate the 20th episode of the YellowTelecast to cap off the best year yet for the company.  Most growing practices, doctors, managers, and top sales people don’t always plan their goals very well, let alone how to actually achieve them.  While previous episodes have discussed team annual planning, this episode dives deeper into what each individual can do on a daily, weekly, and monthly basis to achieve their personal and practice goals.  Further, 2019 brings great opportunity to plan for more effective marketing with new initiatives gaining momentum in the digital world.  Practices, however, often mismanage budgets (by first committing the fallacy that you even need a marketing budget) and incorrectly execute what they think is a logical marketing plan.  With a little planning, a little whisky, and a little ocean view before a little golf at The Little Club, Jon and Ed outline what you can be doing better this year and beyond based on what they’ve seen in hundreds of practices worldwide.  
    playpause YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 20: Marketing Through Enhanced Planning - / Update RequiredTo play the media you will need to either update your browser to a recent version or update your Flash plugin.
    57 min
  • Episode 19: Cutting Costs Through Annual Planning

    Cutting Costs Through Annual Planning – Though many episodes have been recorded while on the road with clients or at conferences, this first-ever truly mobile “car cast” finds Jon and Ed on their way to the ASPS annual meeting, discussing cost cutting measures for practices heading into 2018 while sipping a first-ever non-whisky libation…

    The post Episode 19: Cutting Costs Through Annual Planning appeared first on Yellow Telescope.
    42 min
  • Episode 18: Evaluating Core Values

    Taking time off from your practice to recharge physically and mentally is invaluable, particularly if you use some of your off time to educate yourself. Enjoy this podcast on evaluating the core values of your practice.

    The post Episode 18: Evaluating Core Values appeared first on Yellow Telescope.
    33 min
  • Episode 17: The Cost of Conversions

    Join Jon and Ed for the 17th installment of the YellowTelecast, as they dissect how to determine the true cost of each converted lead, and when it is the most appropriate time to make an additional investment once you’ve determined your breakeven point and have seen some success.

    The post Episode 17: The Cost of Conversions appeared first on Yellow Telescope.
    45 min
  • YellowTelecast Episode #19: Cutting Costs Through Annual Planning
    YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 19: Cutting Costs Through Annual Planning – Though many episodes have been recorded while on the road with clients or at conferences, this first-ever truly mobile “car cast” finds Jon and Ed on their way to the ASPS annual meeting, discussing cost cutting measures for practices heading into 2018 while sipping a first-ever non-whisky libation…
    Podcast Audio Version:
    Click Here to listen to the podcast if the audio player is not displaying below.
    Podcast Video Version:
    42 min
  • Episode 16: The Summertime Spend-freeze Blues

    Every summer, practices all over the country find themselves suddenly re-evaluating, and sometimes reactively cutting, their expenditures due to a seasonal slowdown in revenue, often erroneously eliminating “profit centers” instead of “cost centers”. Join Jon and Ed as they dissect this phenomenon...

    The post Episode 16: The Summertime Spend-freeze Blues appeared first on Yellow Telescope.
    33 min
  • Episode 15: Managing Employee Resistance to Culture Transition

    With an ever evolving landscape in which medical practices operate, it often becomes necessary to shift the culture within the organization through the implementation of new processes and technologies...

    The post Episode 15: Managing Employee Resistance to Culture Transition appeared first on Yellow Telescope.
    52 min
  • YellowTelecast Episode #18: Evaluating Core Values
    YellowTelescope’s YellowTelecast Best Practices for the Best Practices Podcast – Episode 18: Evaluating Core Values – Time off from your practice to recharge physically and mentally is invaluable, particularly if you use some of your off time to educate yourself. Join Jon and Ed during their summer vacation, recording poolside from the Village of Easthampton as they discuss defining the non-negotiable, core, and aspirational values of your practice while sipping a light summer’s whisky to distract themselves from the lawnmowers and pool cleaners in the background…
    Podcast Audio Version:
    Click Here to listen to the podcast if the audio player is not displaying below.
    Podcast Video Version:
    33 min
  • Episode 14: Social Media Strategy

    In this special NYC edition, Jon and Ed broadcast directly from Central Park, celebrating both New York and French culture through whisky and cuisine, while outlining how they’ve recently developed their own social media strategy.

    The post Episode 14: Social Media Strategy appeared first on Yellow Telescope.
    40 min
  • Episode 12: Counterintuitive Commonalities

    Across the country we have found many common, though often ambiguous, traits among doctors, patients, and patient care coordinators, despite the obvious differences between region, geography, socioeconomics of patient population, size of practice, specialty, office culture, and more. Join Jon and Ed from Charlotte, North Carolina as they discuss these counterintuitive commonalities while sampling a delicious southern whiskey and waxing comedic on the local culture.

    The post Episode 12: Counterintuitive Commonalities appeared first on Yellow Telescope.
    49 min

About YellowTelescope YellowTelecast

From the publisher's feed

Are you a doctor or do you work in the medical field? YellowTelescope is the nation’s leader in medical staffing, practice management, marketing, training, and growth ideas for the nation’s most…