YES, BRAND with Hersh Rephun

By Hersh Rephun

Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and c... more

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FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 84 episodes available.

YES, BRAND with Hersh Rephun episodes:

February 06, 2025 Urmi Hossain: Branding, Career Values, and the Self-Publishing Journey
Urmi Hossain is a woman who wears many hats: self-published author, speaker, blogger, polyglot, mentor, and holder of both the CFA (Chartered Financial Analyst) and CAIA (Chartered Alternative Investment Analyst) designations. She works in the financial services industry in Canada, where she lives.
Her first book, Discovering Your Identity: A Rebirth from Interracial Struggle, reflects her journey of being a third-culture kid.
Passionate about women’s empowerment, Urmi is the Social Media Lead for Women in Leadership’s Victoria Chapter and the Campaign Manager at Femme Influence.
She is a big proponent of learning and self-development; one of her passions is public speaking. She has been part of the Toastmasters club since 2019 where she served as the roles of both VP of Education and President.
In her free time, she enjoys reading thriller and mystery books and working out such as boxing, HIIT workouts, and running.
Connect with Urmi:
https://www.linkedin.com/in/urmihossain/
https://www.youtube.com/@urmihossain
https://www.instagram.com/urmamio/
Book
https://www.amazon.ca/Discovering-Your-Identity-Interracial-Struggle-ebook/
(0:00) Urmi Hossain on building a personal brand and podcast introduction
(2:42) Urmi Hossain's journey to personal branding and its impact in the digital age
(7:59) Urmi Hossain's book, self-publishing journey, and alignment with finance career
(13:30) Aligning personal values with company values and career insights
(16:11) Urmi's future goals and personal branding advice
...more
20min
January 30, 2025 The Magic of Meeting: Referral Diva Virginia Muzquiz Tells All
Hersh met Virginia Muzquiz, the "referral diva," on his first Marketers Cruise in 2024. They've now done two cruises together and Hersh describes his guest as "a flashlight that emits good vibes, bringing your network into focus."
Virginia joins Hersh to discuss building and maintaining a personal brand. They explore Virginia's journey, emphasizing the power of relationships and coaching. The episode covers leverage, productivity, and the value of having multiple coaches for different life and business aspects. Virginia shares personal challenges and the importance of a supportive community. They delve into self-awareness, crafting personal narratives, and brand presentation. Virginia also offers insights on content creation, YouTube, and LinkedIn strategies, ending with advice on overcoming branding challenges.
Connect with Virginia
https://www.linkedin.com/in/virginiamuzquiz/
https://masterconnectors.com/
(0:00) Building your personal brand and introduction with Hersh Rephun
(1:34) Welcoming Virginia Muzquiz, the referral diva
(2:37) Virginia's journey and career background
(5:09) Leveraging relationships and the importance of coaching
(9:03) Understanding leverage, productivity, and the role of multiple coaches
(13:19) Virginia's personal challenges and building a supportive community
(21:26) Self-awareness, personal narratives, and brand presentation
(25:05) Content creation, building a YouTube channel, and LinkedIn strategies
(27:11) Challenges and final advice on maintaining a personal brand
(30:44) Show closing and call to action
...more
32min
January 23, 2025 Amanda Cassar: Financial Independence and Leadership Lessons
Amanda Cassar is a dynamic financial expert, passionate storyteller, and seasoned speaker who brings a wealth of knowledge and real-world experience to every conversation. With a Master’s in Financial Planning and expertise spanning budgeting, wealth building, insurance strategies, and financial abuse prevention, Amanda offers engaging insights tailored to today’s financial challenges and opportunities.
As an author, podcast host, and global traveler, Amanda’s adventures include trekking the Bwindi Impenetrable Forest to observe endangered silverback gorillas, diving from Lake Malawi to Fiji, and collaborating with female leaders in the Himalayan foothills of Northern India. These experiences fuel her passion for inspiring others and highlighting the intersection of personal finance and human connection.
A champion for financial abuse awareness, Amanda empowers advisers to recognize the signs, support victims, and help clients transition from survivors to thrivers. Her captivating storytelling and practical strategies make her a sought-after speaker, having presented on stages from Sydney, Australia, to Orlando, Florida.
Connect with Amanda:
https://www.linkedin.com/in/amandacassar/
https://www.instagram.com/financechick
https://www.facebook.com/MandMoo
https://twitter.com/FinanceChicks
https://www.youtube.com/c/AmandaCassar
(0:00) Introduction and Amanda Cassar's insights on values in work relationships
(1:06) Amanda Cassar's background and discussion on financial abuse
(5:28) Financial abuse prevalence and independence tips
(12:31) Balancing family dynamics in business
(16:11) Leadership insights from The Hunger Project experience
(20:12) The art of public speaking and branding strategies
(23:03) Connecting with Amanda Cassar
...more
25min
January 16, 2025 Roberto Capodiece on Blockchain Basics and Digital Ownership in the Modern Age
Roberto Capodiece, a pioneer in blockchain and decentralized systems, joins Hersh to explore the transformative power of blockchain technology. The episode kicks off with an introduction to Roberto's extensive tech background and his dedication to digital innovation. They delve into the fundamentals of blockchain, addressing common misconceptions and highlighting the importance of ownership and value in the digital age through peer-to-peer technology. Roberto shares insights on the historical context of decentralization and its significance today. He also discusses his personal brand journey and lifestyle choices, offering practical tips for blockchain novices and recommending resources to further their understanding.
As a Senior Blockchain Architect, Roberto's expertise encompasses a comprehensive understanding of blockchain layer 1 solutions, peer-to-peer networks, and the overarching realm of decentralized technologies. His professional narrative is rich with pioneering efforts in these domains, particularly since his blockchain epiphany in 2010. This journey has seen him consult extensively, design groundbreaking architectures, and lead innovative projects across various sectors.
Connect with Robert:
LinkedIn - https://linkedin.com/in/rc10
Website - https://capodieci.medium.com/
X - https://x.com/capodieci
Linktree - https://linktr.ee/capodieci
(0:00) Introduction to Roberto Capodiece and the value of blockchain
(1:00) Hersh Rephun welcomes Roberto Capodiece and his tech background
(4:25) Understanding blockchain technology and dispelling misconceptions
(7:21) Ownership and value in the digital age with peer-to-peer technology
(9:29) Decentralization in historical context and its modern importance
(13:58) Roberto Capodiece's brand journey and lifestyle choices
(19:52) Tips for blockchain beginners and closing resources
...more
23min
January 09, 2025 Jill Lublin on Truth in Publicity, Kindness in Business, and Guerrilla Tactics for Success
Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. She and Hersh met on the 17th Annual Marketers Cruise - and are about to set sail on the 18th Annual Marketers Cruise!
Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.
(0:00) Introduction to Jill Lublin and the importance of truth in publicity
(0:30) Sponsor: Hersh Rephun's humorous intro
(2:38) Jill Lublin's career journey and the role of kindness in business
(6:43) Journey to prominence and the importance of adaptability and learning
(10:26) The evolving landscape of publicity and personal vs. corporate branding
(18:04) The critical role of truth in publicity and guerilla publicity tactics
(22:39) Jill Lublin's closing thoughts and special offer
(24:04) Hersh Rephun's humorous outro and call to action
...more
25min
January 02, 2025 Who Made Lindsey Epperly the Boss? This Leader Talks Imposter Syndrome and Balancing Family & Business
Lindsey Epperly is the CEO of Jetset World Travel, which she has scaled from a one-person operation into a team of over 80 dedicated members, recently recognized on the Inc. 5000 List of fastest growing companies. She has been named to the Forbes Next 1000 List and was most inspired by navigating her industry’s greatest crisis while expecting her first child, a season she affectionately refers to as the “MBA I never wanted.” Lindsey is dedicated to fighting burnout and imposter syndrome while teaching others how to turn obstacles into opportunities on her podcast, Who Made You The Boss?
(0:00) Introduction with Lindsey Epperly and identity crisis
(2:27) Understanding "Who Made You the Boss?" and imposter syndrome
(5:00) Imposter syndrome in the travel industry and self-worth
(8:40) Jet Set World Travel update and the role of a travel adviser
(14:08) Marketing in the travel industry and balancing family and business
(19:26) Navigating professional respect in a family business
(21:58) Aligning personal passions with company goals
(23:50) Insights from Lindsey's honeymoon and travel spontaneity
(25:30) Finding Lindsey Epperly online and outro
...more
27min
December 26, 2024 Dave Fradin on Building Great Products, Tech Shifts, and the Role of Mediation in Management
With over 50 years of experience in the technology industry, David Fradin has trained thousands of managers worldwide and has worked as a product leader at companies like Apple and HP. He has authored several books on product success, innovation, and design and has contributed to multiple publications and podcasts.
Dave is on a mission to share his insights and best practices with aspiring and experienced product professionals and to help them build insanely great products and services that delight customers and create value.
He is the author of "Building Insanely Great Products," "Organizing and Managing Insanely Great Products," and the Wiley published "Successful Product Design and Management" all available now on Amazon.
He has trained companies such as Cisco on these topics worldwide.
His mission is to help products succeed.
Connect with David:
https://spicecatalyst.com/
https://www.linkedin.com/in/davidfradin/
Books https://www.amazon.com/stores/David-Fradin/author/
(0:00) Introduction and climate change discussion
(1:15) Welcoming Dave Braden and his background
(3:22) Dave's joys and Hawaiian history
(5:19) Dave's early career at HP and Apple
(9:24) Overcoming challenges at Apple
(11:05) Key meetings and product decisions
(17:13) Hersh's Apple reseller memories
(18:42) "Building Insanely Great Products" insights
(20:01) Mediation's role in product management
(21:44) Spice Catalyst's mission and goals
(24:20) The necessity of employee training
(25:55) Anticipating future technological shifts
(28:12) Technological impacts on society
(28:39) Tips for aspiring product managers
(30:09) Product development best practices
(31:17) Market strategy approaches
(33:04) Closing remarks and where to find Dave Fradin
(33:38) Show outro and call to action
...more
35min
December 19, 2024 Jordan Dugger on Overcoming Addiction, Entrepreneurship, and Building Impactful Brands
Jordan Dugger is a former opioid addict, turned 8-figure serial fitness entrepreneur, real estate + angel investor, and physique + human optimization nerd.
Alongside his wife, Erin, they founded two 7-figure online coaching businesses that have generated more than $27m in total sales since 2018.
Jordan’s journey to success has been nothing short of remarkable. He was born in a small town in rural Ohio, in a broken home that relied on government assistance to feed him and his two siblings.
After overcoming a serious pain pill addiction and a long history of mental health battles,, he completely transformed himself first as a physique competitor and later as an online fitness coach.
In 2018, he and his wife founded T4E Systems, an online functional health coaching company that generated over $3.5m and helped over 5,000 clients worldwide.
Erin and Jordan later founded Impact Fitness Coaching Academy in 2018, which Helps Health and fitness Professionals Create Profitable, full-time Businesses in Service of Others.
After the birth of their son Jaxson, they knew they needed to free up more time to spend with family, so they sold T4E Systems, making them one of the only online health coaching companies in the industry to exit successfully.
IFCA has grown to be the biggest online business mentorship company for health, fitness, and nutrition coaches worldwide.
After helping over 3,600 coaches, hiring over 50 team members, and generating over $27 million in revenue, he has learned something about building companies, particularly alongside his significant other.
(0:00) Introduction to Jordan Dugger and podcast
(0:28) Sponsor: Introduction of sponsors
(2:02) Jordan Dugger's background and overcoming addiction
(6:26) Jordan's pivot to entrepreneurship
(8:14) Influence of family on Jordan's business ventures
(10:00) The excitement of entrepreneurship
(13:22) Selling T4E Systems and business evolution
(18:01) Personal brand vs. corporate brand transition
(19:17) Developing unique methods in service industries
(20:28) Managing T4E Systems and Impact Fitness Coaching Academy
(21:03) Branding and marketing for Impact Fitness Coaching Academy
(24:17) Importance of monthly webinars in marketing
(24:38) In-person events as a business strategy component
(28:57) Assessing event purposes and results
(31:26) Link between emotional maturity and business success
(34:36) Entrepreneurial advice for the younger generation
...more
38min
December 12, 2024 Sandra Possing on the Digital Nomad Life: Balancing Work, Travel...and Baby!
AND BABY MAKES THREE! Sandra Possing, a dynamic speaker, coach, and lifestyle entrepreneur, helps driven millennial women uplevel their finances and manifest their dream lives.
When Hersh sat down with Sandra, she was expecting and 3 weeks ago gave birth to Baby Rio! ⁣
Born in Scandinavia, raised in Los Angeles, and currently based in the San Francisco Bay Area, she embodies the digital nomad lifestyle, and runs her personal development company from her laptop wherever she goes.
You can follow her adventures with Baby Rio and dad Chris, on her socials.
Connect with Sandra
Website: https://sandrapossing.com/
Instagram: https://www.instagram.com/sandrapossing/
LinkedIn: https://www.linkedin.com/in/sandrapossing/
(0:00) Introduction to authenticity and entrepreneurship
(0:38) Humorous branding examples and guest introduction
(2:21) Embracing the digital nomad lifestyle
(3:30) Sandra's first major travel experience and its impact
(6:10) Finding balance between work and travel
(9:27) The role of authenticity in coaching and business
(12:54) Strategies for balancing work and leisure while traveling
(15:59) Crafting and marketing a personal brand
(21:08) Challenges and strategies in lifestyle entrepreneurship
(22:45) Navigating business with a new baby on the way
(23:39) Streamlining business for greater efficiency
(24:00) Insights for mompreneurs and entrepreneurs on authenticity
(25:44) The power of intuition in business decisions
(26:16) Closing thoughts and call to action
...more
27min
December 05, 2024 Mike Begg on Mastering Amazon Sales, Ad Placements, and Future Marketplace Trends
Mike is an eCommerce entrepreneur, and currently, the co-founder of a digital marketing agency focused on the Amazon platform. He made the jump to start his own business and get into eCommerce while he was working in real estate for Sears and could see the writing on the wall that the company was going down. At the same time, Amazon was in its ascendency and he saw a huge opportunity to build a business around it.
He has speaking experience at in-person ecommerce events like The Mexico Trip. He has also previously done virtual events for Prosper Show, SEMRush, Feedvisor, and Payoneer, among others. In addition has also been on podcasts such as the BiggerPockets Business Podcast, Private Labeler Show, Business Mastermind Podcast, and David Meltzer’s Office Hours.
Connect with Mike:
Email: [email protected]
Website: https://www.amzadvisers.com/
LinkedIn: https://www.linkedin.com/in/mbegg/
(0:00) Introduction to the episode and the importance of customer data for DTC brands
(1:28) Introducing guest Mike Begg, Amazon expert and discussion on Amazon vendor expertise
(4:22) Steps to start selling on Amazon and navigating ad placements
(9:46) History of AMZ Advisors and differentiation in the marketplace
(11:39) Predictions for the future of the Amazon marketplace
(14:26) Challenges faced by brands on Amazon
(17:47) Learning resources and contacting AMZ Advisors
(18:55) Advice for young brand owners
...more
21min

FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 84 episodes available.