YES, BRAND with Hersh Rephun

By Hersh Rephun

YES, BRAND features conversations with founders, creators, leaders, and public thinkers at pivotal moments, when the success of what they're building depends on how it's understood.

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FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 179 episodes available.

YES, BRAND with Hersh Rephun episodes:

March 14, 2024 Marni Battista: What is the Secret to Beating Overwhelm & Burnout?
As CEO and founder of the Institute for Living Courageously, Marni has cultivated a research-based, personalized, and holistic system that inspires ambitious women to shed self-imposed limitations, nurture authenticity, and live life on their own terms. In this episode, Hersh Rephun chats with Marni Battista, CEO of the Institute for Living Courageously. They discuss Marni's journey, her business evolution, and the rebirth of her 'Dating with Dignity' brand. Marni also shares her advice for entrepreneurs experiencing growth plateaus.
https://datingwithdignity.com/
https://www.instagram.com/marnibattista_/
(0:00) Introduction to the show and host Hersh Rephun
(2:29) Guest introduction: Marni Battista, CEO and Founder of the Institute for Living courageously
(4:40) The birth of the Institute for Living courageously and its role in Marni's journey
(10:21) The importance of evolving your business to reflect your life
(14:37) Introduction to Marni Battista's book 'Your Radical Living Challenge'
(19:47) Discussion on Marni's brand evolution and marketing strategies
(25:34) The death and rebirth of the 'Dating with Dignity' brand
(27:58) Marni Battista on her current work with clients and her mission
(29:55) The journey of reinventing her business and scaling implications
(31:07) The last word: advice for entrepreneurs experiencing plateau fever
...more
34min
March 07, 2024Jeff Greenfield: The Truth About The Cookie Collapse
With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.
Attribution Playbook: https://provalytics.com/playbook/
Attribution Certification: https://provalytics.com/attribution-certification/

(0:00) Introduction and guest Jeff Greenfield's insights on AI and marketing
(4:04) Discussion on successful marketing campaigns and branded entertainment
(11:18) Challenges of digital marketing, privacy laws, and measurement
(13:49) Introduction to Jeff Greenfield's new brand, Pro Validity, and the role of AI in marketing
(15:13) The impending "Cookie Apocalypse" and the use of AI in decision-making
(18:15) Understanding and reaching out to Pro Validity's audience
(21:33) The challenges of change in large organizations and nurturing potential customer base
(24:17) The Pro Validity certification course and keeping up with industry changes
(26:54) The importance of maintaining work-life balance in the startup journey
(29:50) Learning from past branding mistakes and closing thoughts on current times
(33:08) Reminder to subscribe, review, and promote Yes, Brand
...more
34min
February 29, 2024 The People-Powered World of Lori-Ann Duguay
In this episode, Hersh Rephun and guest Lori-Ann Duguay discuss her journey in evolving her company and its rebranding to "People Powered Solutions". They also have A LOT OF LAUGHS, which tends to happen when this American host and his French-Canadian guest get together over accents and business talk.
They delve into the trend of individuals' desire to work with large organizations or start their own ventures. Lori also shares lessons learned from starting her own consulting business, how it's grown and how she markets her services and team.
https://bepeoplepowered.com/
(0:00) Introduction of Lori-Ann Duguay and discussion about positive company culture
(1:58) Hersh Rephun's introduction of the podcast and guest
(4:51) Lori-Ann Duguay on her company's rebranding and people-centered approach
(10:06) Discussion on challenges of employee retention and career transitions
(14:41) Current trend of employment in large organizations vs. entrepreneurship
(17:17) Transitioning from an institutional setting to entrepreneurship
(20:15) Changing language around roles in companies and leadership
(24:16) Return to discussing conflict resolution and Lori-Ann's journey
(28:40) Hersh's concept of side hustles and the start of Yes Brand podcast
(31:01) Advice on building a network, community and varied perspectives in business
(33:09) Hersh ends the show with a call to action for listeners
...more
34min
February 22, 2024 Eric Zuley's Amazing Journey: Fun in Branding, and the Art of Monetizing Content
In this episode, Hersh Rephun chats with Eric Zuley about his journey into the world of music and entertainment, his transition into branding, and the FUN side of business! They delve into product placement, monetizing content, and the model of EZway TV. Trust in brand building and Zuley's favorite aspects of working in PR are also explored.
Plus: Freestyle Rapping!
https://ericzuley.com/about/
Eric Zuley 22 time award winning entreprentainer and best selling author of The Influence Effect with contributors in the book like Sharon Lechter, Sir James Dentley JD3TV, Kate Linder from Young and The Restless, Frank Shankwitz Creator Make A Wish Foundation just to name a few. He js the founder/CEO of eZWay Network which is the hun for his promotions agency, tv, podcast network, magazine, social network and directory reaching millions. With over 2500 high quality happy members. Mr Zuley has been seen on NBC, Fox, ABC, CBS, TMZ, Washington Times, E! And has been featured in over 13 magazine covers like Hollywood Weekly Magazine, Influential People, Your Success, just to name a few… Eric hosted The EZ Show which produced 52 episodes and EZ TALK LIVE with 99 episodes which has been viewed on KDOC, KXLA, Roscoes Chicken and Waffles TV and more! Eric has over 22 years of experience promoting and branding businesses and now created a simpler way to automate it. Eric has mastered the art of turning content into cash, data into dollars and relationships into results!
(0:00) Introduction and guest Eric Zuley, CEO of EZway Network
(3:17) Importance of visibility in business and branding
(6:38) Eric Zuley's background and evolution in business
(15:03) The role of fun and personal character in business
(17:17) Importance of domain names in branding
(18:09) Eric Zuley's stage appearances, TV features, and monetizing content
(21:30) Insights on product placement, advertising, and relationship building in business
(24:18) The model and evolution of EZway TV
(32:17) Perception of paid media vs earned media and services offered by Eric Zuley's business
(37:06) Discussion on organic exposure, viral marketing, and monetizing content
(44:26) The significance of customer satisfaction and success stories in business
(46:06) Wrap up, promotion of YES, BRAND and branding services
...more
47min
February 16, 2024 Who Am I? CEOs, Luxury Brands, and More Ask Kelly Lundberg
In this episode, Hersh Rephun and Kelly Lundberg delve into a topic that is dear to both of their hearts: personal brand strategy. They discuss the vital role of personal branding in business growth, the unique aspects of personal branding DNA, and how language and routine contribute to it.
If you want to learn something new about YOUR personal brand, take Kelly's Quiz! https://kelly-fjns9c1j.scoreapp.com
Learn more about Kelly Lundberg https://kellylundbergofficial.com
Want to know more about her business Brand YOU Creators https://brandyoucreators.com
(0:00) Introduction and guest Kelly Lundberg's background
(4:07) Concept and journey of 'Yes Brand' podcast
(9:21) Discussion on personal branding and its importance
(15:33) Benefits and balance of having a personal brand
(20:14) Identification with clients and audience engagement in personal branding
(26:25) Behind the scenes and sneak peek into Kelly's upcoming book
(29:24) Kelly's personal life and connection with her Scottish roots
(31:05) Kelly's future plans, goals and new social media endeavours
(33:01) Closing remarks by Hersh Rephun
...more
34min
February 13, 2024 Your Social Sherpa, Shaily Hakimian: "What do you want to B2B when you grow up?"
Season 3 kicks off with my esteemed and ebullient guest, Shaily Hakimian, aka "Your Social Sherpa." I describe Shaily (SHY-lee) as the youngest early adopter in the social media game. Her knowledge is matched only by her energy and interest in helping people get heard.
We share that joy in constant message proliferation, and in this conversation we talk about methods, inspirations, and goals.
For the last two years, Shaily has empowered business owners to do their own marketing by guiding them on how to make more out of their social networking - from coaching 200+ women on how to get business using LinkedIn to working with over a dozen business owners through one-on-one sessions helping them reinvest in their own marketing.
Connect with (shy-lee) Shaily Hakimian (hak-e-me-in) here:
http://YourSocialMediaSherpa.com
https://twitter.com/intent/user?screen_name=hakimian45
https://www.linkedin.com/in/hakimian45/
https://www.tiktok.com/@hakimian45
https://www.youtube.com/channel/UCsbk3e9sGJe7AK8hBhTmj8A
https://www.instagram.com/hakimian45/
https://www.facebook.com/hakimian45
http://www.shailyhakimian.com/
https://www.shailyhakimian.com/podcast
https://podmatch.com/member/hakimian45
https://medium.com/@hakimian45
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha...
(0:00) Introduction and Shaily Hakimian's branding journey
(1:43) Discussion on Shaily Hakimian's brand and 'message therapy'
(3:16) Shaily Hakimian's transition to professional social media consulting
(6:40) The importance of authenticity and personal branding
(8:20) The dark side of social media and sustainable strategies
(10:16) Role of content and understanding your audience in branding
(14:37) Sustainability in relationship building for brands
(19:14) Shaily Hakimian's personal brand and approach to business
(24:55) Shaily Hakimian on building a flexible schedule and her passion project
(26:16) Shaily Hakimian on the importance of being yourself and opening doors
(27:45) Shaily Hakimian shares her experience with debates in various communities
(28:29) Hersh Rephun wraps up the episode and calls for reviews and subscriptions
...more
30min
November 09, 2023 A Date with Kimmy Seltzer
Welcome to Part I of my date with Kimmy Seltzer! With passion, first-hand experience, tough love, and lots of resilience, Kimmy found purpose in guiding high achievers to build explosive confidence to create a gateway to love, prosperity, and ultimately happiness. In Part I, we hear about Kimmy's "Red Dress Moment," and since then she's been helping others conquer their fears so they can be seen, be valued, and be truly confident in dating, style, and life.
In addition to being a Confidence Therapist, Dating Strategist & Image Expert. Kimmy is a speaker at National Matchmaking Conferences, eHarmony, Neutrogena, The Guild at Universal, UCLA, and iDate.
Find Kimmy:
https://kimmyseltzer.com/
http://bit.ly/Charisma_Quotient
TEDx Talk: How Marketing Yourself Attracts Love
https://youtu.be/weddeJFheAQ
Dating IRL Show: www.DatingIRL.TV
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction and Guest Kimmy Seltzer's Background
(4:30) Discussion on Self-Love and Kimmy's Upbringing
(10:42) Kimmy's Transformation and Confidence Realization
(14:19) Role of Wardrobe and Props in Shaping Identity
(16:18) Importance of Image in Business and Personal Relationships
(19:27) Kimmy's Approach to Improving Personal Image
(20:02) Kimmy's 3 C's Approach: Cut, Color, and Confident Clothing
(22:08) Strategic Use of Colors in Personal Branding
(24:24) Episode Wrap-Up and Teaser for Next Part
...more
26min
August 17, 2023 Vinnie Potestivo Brings his Winning Methods to Modern Media
Vinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact. Originally, this episode was slated for my Truth Tastes Funny podcast, and indeed Vinnie and I talk plenty about the rollercoaster of life on Earth; but our conversation leaned so much toward media and the business of celebrity today that I moved it over to YES, BRAND. Furthermore, it was Vinnie who suggested I use the phrase "YES, BRAND Method" when referring to how I work with clients...and this seemed like the right homage to his way with branding!
Find Vinnie:
vpe.tv
vpe.tv/quuu
vpe.tv/fascinate
@vinniepotestivo @ihaveapodcast
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction and the concept of Yes Brand
(3:02) Vinny's journey from MTV to podcasting and discussion on ownership of image and properties in TV shows
(9:26) The importance of creating content that makes an impact and Hersh's experience pitching to MTV
(27:22) Vinny's work with Jessica Simpson, the evolution of reality TV and the rise of influencers
(32:41) Discussing the concept of authenticity in brands and the importance of diversity and inclusion in brand representation
(38:41) The change in the television industry, the growth of podcasting and Vinny's talent lineage
(45:25) Vinny's transition from casting to podcasting and the concept of 'mediatizing'
...more
43min
August 08, 2023 It Takes Big Hair and a Big Heart to Impact Youth. John Mendez has Both.
At 21, serial entrepreneur, realtor, investor, podcast host, and social media expert John Mendez is deeply passionate about helping other like-minded individuals achieve a life of abundance. Through the power of the mind and social media, John is empowering others to obtain financial freedom and build the lives they’ve always dreamed of living.
This was my second podcast convo with John (he first appeared on my Truth Tastes Funny podcast), and I have every expectation he will guest on BRAND VOICE RUNWAY (my niched-down show for 7 & 8 figure brands) before too long.
Free Gift: https://www.bit.ly/walk2wealthgift
Find John Mendez:
https://www.linktr.ee/walk2wealth
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction and John Mendez's background
(1:02) Introduction of Hersh Rephun and the podcast
(2:32) John's brand and mission with Walk to Wealth Podcast
(5:45) Impact of the pandemic on John's career decisions
(10:08) John's journey into real estate and the inception of Walk to Wealth Podcast
(16:10) John's decision to leave college and focus on his interests
(19:23) John's realization and shift in focus towards helping young people
(24:57) John's long-term vision for impacting more lives through his podcast
(26:26) Hersh Rephun's personal journey towards entrepreneurship
(33:58) John Mendez shares the inspiration behind his mission statement
(37:53) Closing remarks and call to action for listeners
...more
39min
July 19, 2023 Passion & Community (with a Side of SaaS) Drives Alex Sanfilippo
Alex Sanfilippo is the host of Podcasting Made Simple, and the founder of PodPros.com, a software company specifically focused on creating solutions that serve independent podcast hosts and guests.
In my conversation with Alex, we explore the passion, experience, and humanity that drive him, and strive to understand how, in just 2.5 years, he has taken the pod community by storm.
All Things Alex:
https://podmatch.com/guestdetail/1590577274896x703756399245430300
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction and Hersh Rephun's creative introduction to the podcast
(1:20) Guest Introduction: Alex Sanfilippo and his company Pod Pros
(3:18) Alex's Journey: From Corporate World to Podcasting
(8:21) Launch and Evolution of Pod Match
(11:04) Creation and Purpose of Podcast SOP
(13:05) Strategies for Staying on Top of the Podcasting Community
(15:35) Role of Third-Party Validation in Business
(17:01) Discussion on Scalability and Growth of Businesses
(20:23) Introduction to Pod Lottery: A Unique Service for Podcasters
(24:19) Final Thoughts: Authenticity, Passion and Consistency in Branding
(25:52) Closing Remarks by Hersh Rephun
...more
27min

FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 179 episodes available.