It's the Season finale, people! And for this episode, our fearless Yes Girl & host, Claire, takes a leap into the captivating world of social media influence!
Remember that, this is Season 5, which means there is only one guinea pig, one challenge, and two fantastic experts.
For this one, Claire embarks on a week-long adventure, and who better to guide her through this thrilling journey than the charismatic and seasoned influencer, Maeve Sherryl?
Check out the video diary of her discussion with Claire on our YouTube Channel.
Maeve is one of Kenya's best-loved and admired influencers who went viral on social media because of her ability to capture the hearts, eyes and likes of Kenyans on the socials. Apart from being a social media influencer, she is also a lawyer, an advocate in training, a singer/songwriter, and the founder and host of Cycles Podcast.
In their engaging masterclass, Claire and Maeve delve into the secrets and strategies of the influencer industry. From curating the perfect Instagram feed focus to mastering the art of storytelling through reels, Claire gets a crash course in all things influencer. And Maeve generously shares her wealth of knowledge, revealing the tricks of the trade that have brought her tremendous success.
In the studio for this episode is yet another big name in the world of content creation. Esther Kazungu is a renowned Kenyan content creator who describes herself on one of her bios as 'Your not so average Kenyan girl, short with a tall personality going about her life outside the ordinary lenses of life and being silly while at it.'
She rose to fame with her skits that gently mock African politicians, and her comedic prowess. She continues to entertain the world with her sketches as well as her light touch and down-to-earth attitude.
So listen in if you're curious about what being an influencer means, what makes them tick, the specific challenges that social media influencers face, how to become an influencer on Instagram, the ins and outs of building a personal brand and connecting with an audience authentically, how to grow and make money as an influencer, the responsibility that comes with being a social media influencer, and the intricacies of influencer marketing if you're an outsider looking in. Tune in!
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Important resources:
Related & mentioned episode from Season 2: Social Media Management
https://afripods.africa/episode/s-02-e-03-saying-yes-to-doing-so/1c80c3de-1989-4635-a4a9-440156541838
A beginner's guide on how to become an influencer
https://www.coursera.org/articles/how-to-become-an-influencer
Maeve Sherryl on Instagram
https://www.instagram.com/maevesherryl
Maeve's Cycles Podcast
https://www.youtube.com/@MaeveSherryl
Esther Kazungu on Instagram:
https://www.instagram.com/estherkazungu
SNS as mentioned i.e. The Stephanie Ng'ang'a Show
https://www.youtube.com/@stephanienganga
Mentioned episode from Season 3: Activism with Boniface Mwangi
https://afripods.africa/episode/s-03-e-05-saying-yes-to-being-ac/b3fb905d-78e9-43b6-990a-1e3b2d525ccb
Check out Claire's Influencing efforts on Instagram:
https://www.instagram.com/halfbakedclaire
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