On this very special YMC episode, your host Jay Gilbert sits down with MIDiA's VP of Music Strategy Tatiana Cirisano to discuss their recently released report entitled "All Eyes, No Ears: Why Virality Is Not Building Fandom", which was written by Tatiana and Olivia Jones.

This just-released white paper tackles one of the music industry's biggest questions: how is social media really shaping discovery, streaming, and fandom?

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