We're breaking tradition and interviewing our very first guest! Given the meager budget for this fledgling operation, we searched for a future star that we could afford today. Yoni Katz is a 12-year-old entrepreneur and a big fan of our podcast. He is starting several businesses and wanted to get our insight. Little did we know that Yoni would teach and inspire us more than we could help him!

In this episode:

· Building a personal brand at any age

· How to price your first products/services

· Small business guerrilla marketing

· How to work referrals

· Playing to your strengths

· The difference between features and benefits

· Pricing based on the value you provide

· Investing at a young age