Yotewo™ Podcast #13 Founder True to Self - Ana-Maria Pricop (Human Institutes, Wired Leaders, Outdid, Sigma Squared, EWOR)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

00:00 Intro

03:07 How did Ana come up with her first business idea of an EdTech app?

06:06 What sparked the idea of Outdid?

09:27 Was Ana a COO in the company?

10:22 How did Ana approach building a product as a non-tech founder?

11:56 Outdid fundraised £2,5m - what was the journey like? (Crazy web3 conference story here!)

22:29 How did Ana end up being a part of so many founder communities?

25:49 Ana meets a lot of founders. Does she see the problem of them struggling with hiring tech people?

27:03 What is coming next personally for Ana?

33:43 What’s one founder instinct that Ana trusts now without questioning?

36:46 What would Ana say is a misconception about female founders?

38:56 If Ana was to relaunch any of her projects - what would she do differently?

Ana- Maria

https://www.instagram.com/pricop.ana.maria/

https://www.linkedin.com/in/ana-pricop/

Outdid.io

https://www.outdid.io/

Wired Leaders

https://www.wiredleaders.com/

Human Institutes

https://www.humaninstitutes.com/

Yotewo

Website: https://yotewo.com/

LinkedIn: https://www.linkedin.com/company/yotewolondon

Instagram: https://www.instagram.com/yotewolondon/

Telegram: https://t.me/yotewolondon

X: https://x.com/yotewolondon

Facebook: https://www.facebook.com/yotewolondon/

YouTube: https://www.youtube.com/@UCxnoTaVWra0fz16uvMi3lUw

Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1

Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695

TikTok: https://www.tiktok.com/@yo7ewolondon

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com

Yotewo™Podcast #12 From VC to Proptech - Jake Osorio (Snuze, Initiator VC)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

Timings:

00:00 Intro

01:31 How did Jake got into Initiator VC and Snuze?

04:10 How did the idea of Snuze come up?

06:12 How is Snuze going to work?

07:06 How did the fundraising for Snuze go?

11:28 How did the conceptualisation go and how was demand tested?

14:35 How does the pricing of Snuze work?

15:40 What is the concept of backing student-led startups?

19:14 How is the assessment of startups when they are that early?

20:55 Was there a tendency for startups to be from more accessible verticals?

22:10 Did Jake see any patterns in behaviour of successful founders from Initiator?

24:42 What were the red flags in founders for Jake?

26:42 Does Jake see a challenge in hiring tech people among founders?

28:59 What’s further down the road for Snuze?

31:31 If Jake could go back one day, what would he do differently knowing what he knows now?

Jake Osorio:

https://www.linkedin.com/in/jakeosorio/

Snuze

Website: https://www.snuze.uk/en/

Instagram: https://www.instagram.com/snuze/

LinkedIn: https://www.linkedin.com/company/snuzeltd/

X: https://x.com/SnuzeUK

Yotewo

Website: https://yotewo.com/

LinkedIn: https://www.linkedin.com/company/yotewolondon

Instagram: https://www.instagram.com/yotewolondon/

Telegram: https://t.me/yotewolondon

X: https://x.com/yotewolondon

Facebook: https://www.facebook.com/yotewolondon/

YouTube: https://www.youtube.com/@UCxnoTaVWra0fz16uvMi3lUw

Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1

Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695

TikTok: https://www.tiktok.com/@yo7ewolondon

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com

Yotewo™ Podcast #11 Building with Bank - Matt Lucas (Barclays Eagle Labs)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

Timings:

00:00 Intro

00:20 Background of Matt and journey with Barclays Eagle Labs

02:03 Traditional banking vs. startup banking

02:41 Are there any verticals that Barclays Eagle Labs are most interested in?

03:49 What is the difference between classic and corporate incubators?

06:28 What are the requirements to join Barclays Eagle Labs?

08:57 What is Demo Directory and how it works?

13:53 What’s one brutal truth about fundraising that more founders should now?

17:12 Barclays Eagle Labs backs early on. From investment perspective, what is Matt’s advice on rejections from investors?

19:49 What’s the role of physical vs. digital spaces?

22:14 Beyond matching with investors, what founders should come to Barclays Eagle Labs for?

25:48 Matt meets a lot of founders. Does he see them facing a challenge with hiring tech people?

27:33 Looking ahead, what new features or programs should people expect from Eagle Labs?

29:07 How do you assess the current market of startups and fundraising in the UK?

34:02 What’s one (or maybe not one) piece of advise from Matt to a founder starting in the industry?

Matt Lucas: https://www.linkedin.com/in/mattglucas/

Barclays Eagle Labs

Website: https://labs.uk.barclays/

Facebook: https://www.facebook.com/eaglelabs/

Instagram: https://www.instagram.com/eaglelabs/

LinkedIn: https://www.linkedin.com/showcase/barclays-eagle-labs/

X: https://x.com/eagle_labs

YouTube: https://www.youtube.com/c/EagleLabs

Yotewo

Website: https://yotewo.com/

LinkedIn: https://www.linkedin.com/company/yotewolondon

Instagram: https://www.instagram.com/yotewolondon/

Telegram: https://t.me/yotewolondon

X: https://x.com/yotewolondon

Facebook: https://www.facebook.com/yotewolondon/

YouTube: https://www.youtube.com/@UCxnoTaVWra0fz16uvMi3lUw

Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1

Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695

TikTok: https://www.tiktok.com/@yo7ewolondon

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com

Yotewo™ Podcast #10 The Hiring Game - Alexander Chekan & Lena Chernogolova (Palta, Flo)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

Timings:

00:00 Intro

01:01 What does a great hire look like?

03:00 Culture fit - what is it about?

04:38 How do you see culture fit prior to hiring?

08:00 What are go-to strategies for attracting top-tier candidates in a highly competitive market?

11:59 What are the mistakes that early stage founders do when doing first hires?

14:45 What role do referrals play in hiring?

17:54 How to approach hiring roles that are still evolving, like GenAI?

22:12 What signals in a profile instantly catch attention?

23:25 Are there any things that people f*ck up after the offer?

27:25 Have Alexander and Lena ever made a hire that you regretted?

30:05 What trends are coming up in the hiring vertical?

34:05 What's the secret of talent from Eastern Europe?

38:01 What advice would you give to a founder making their first technical or leadership hire?

Alexander Chekan: https://www.linkedin.com/in/sanya/

Lena Chernogolova: https://www.linkedin.com/in/lena-chernogolova-2629b16a/

Yotewo

Website: https://yotewo.com/

LinkedIn: https://www.linkedin.com/company/yotewolondon

Instagram: https://www.instagram.com/yotewolondon/

Telegram: https://t.me/yotewolondon

X: https://x.com/yotewolondon

Facebook: https://www.facebook.com/yotewolondon/

YouTube: https://www.youtube.com/@UCxnoTaVWra0fz16uvMi3lUw

Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1

Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695

TikTok: https://www.tiktok.com/@yo7ewolondon

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com

Yotewo™ Podcast #9 Technology with Taste - Mikael Saakyan & Valeriia Volkova (Rattlesnake Group)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

Timings:00:00 Intro

00:40 Story of origins of Rattlesnake

02:11 Did the team have any concerns about competition?

03:31 What was the way into the industry?

04:57 What is non-tech experience that shaped the vision of the studio?

08:37 What types of clients or products are Mikael and Valeriia most excited about?

12:00 What was the weirdest client request received?

13:09 How does Rattlesnake team approach difficult hiring in creative tech?

15:13 How do Mikael and Valeriia know that it is the right call to say no to a client?

18:04 How were the early difficult days for Rattlesnake?

21:19 Is it a good idea to build without capital or better to fundraise?

24:00 Where is digital studio model going under the impact of AI?

28:12 Why does London have such a vibrating startup ecosystem?

33:49 What’s next for Rattlesnake?

35:56 Marketing is not just one vertical. Mikael does a marketing crash course here.

Rattlesnake Group

Website: https://www.rsnake.co.uk/

Behance: https://www.behance.net/rattlesnakeInstagram: https://www.instagram.com/rattlesnakegroup/

LinkedIn: https://www.linkedin.com/company/rattlesnakegroup

X: https://x.com/rattlesnkgroup

Yotewo

Website: https://yotewo.com/

LinkedIn: https://www.linkedin.com/company/yotewolondon

Instagram: https://www.instagram.com/yotewolondon/

Telegram: https://t.me/yotewolondon

X: https://x.com/yotewolondon

Facebook: https://www.facebook.com/yotewolondon/

YouTube: https://www.youtube.com/@UCxnoTaVWra0fz16uvMi3lUw

Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1

Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695

TikTok: https://www.tiktok.com/@yo7ewolondon

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com

Yotewo™ Podcast #8 Disrupting Fundraising - Anthony Rose (SeedLegals, QJAM, 6Tribes, Beamly, BBC iPlayer)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

Timings:

00:00 Intro

01:25 How does someone know the right person to build the company with?

05:17 Are there any red flags that people should look our for in potential co-founders?

06:19 What if founder builds a product and nobody wants it?

09:40 Shipping early or holding for more features?

13:14 Is it okay to take investment from friends and family and mix it with investor's money?

15:40 How much should founders actually raise and at what valuations?

19:16 How to look for investors?

23:37 Does it work staying in touch with investors after rejection?

24:45 What are SEIS/EIS funds?

26:40 After you fundraise it's time to make early hires. Any tips for non-technical founders on how they should approach early hires?

31:00 What are the smartest things founders can do if their bank account is nearly empty?

33:25 What's one tough decision that Anthony made as a founder?

Anthony Rose

LinkedIn: https://www.linkedin.com/in/anrose/

SeedLegals

Website: https://seedlegals.com/

Facebook: https://www.facebook.com/seedlegals

X: https://twitter.com/seedlegals

LinkedIn: https://www.linkedin.com/company/15088107/

Instagram: https://www.instagram.com/seedlegals/

Yotewo

Website: https://yotewo.com/

LinkedIn: https://www.linkedin.com/company/yotewolondon

Instagram: https://www.instagram.com/yotewolondon/

Telegram: https://t.me/yotewolondon

X: https://x.com/yotewolondon

Facebook: https://www.facebook.com/yotewolondon/

YouTube: https://www.youtube.com/@UCxnoTaVWra0fz16uvMi3lUw

Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1

Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695

TikTok: https://www.tiktok.com/@yo7ewolondon

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com

Yotewo™ Podcast #7 Investing in Healthtech - Mariam Makhmutova (InterSystems Ventures)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

Timings:

00:00 Intro

05:07 Number one thing that VCs look out for in founders?

09:19 What are the red flags that Mariam notices in founders right away?

14:03 Does unique GTM strategy equal your USP?

15:50 What is the particular vertical that Mariam invests in?

24:34 What is one memorable startup from Mariam's career?

29:11 What is the difference between CVC and classic VC?

35:07 Does decision-making differ in CVCs?

36:17 If the founder gets rejection from the VC, is it worth getting back and staying in touch?

39:36 Does Mariam see the hiring challenge among founders?

44:19 What is Mariam excited about in tech that she thinks will grow in the nearest future?

49:30 Is AI changing the world of VC?

53:35 If Mariam had to launch her startup tomorrow, what would it be?

Mariam Makhmutova

LinkedIn: https://www.linkedin.com/in/mariammakh/

InterSystems Ventures

Website: https://partner.intersystems.com/venture-fund

Yotewo

Website: https://yotewo.com/LinkedIn: https://www.linkedin.com/company/yotewolondonInstagram: https://www.instagram.com/yotewolondon/Telegram: https://t.me/yotewolondonX: https://x.com/yotewolondonFacebook: https://www.facebook.com/yotewolondon/YouTube: https://www.youtube.com/@UCxnoTaVWra0fz16uvMi3lUw Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695TikTok: https://www.tiktok.com/@yo7ewolondon

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com

Yotewo Podcast #6: Leading High Risk VC - Talent Tsatse (Zemu VC)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

Timings:

00:00 Intro

03:02 Why China for VC market and how does it differ from Western VCs?

05:02 Is there a pattern for success for over 50 founders in Zemu VC portfolio?

09:27 What's special about stories of Butlr and Docosan?

18:32 Is there a challenge with hiring early stage roles among founders?

25:07 What are the underrated regions or markets that investors are still sleeping on?

29:59 What is the project that Talent plans to build in the future?

Zemu VC

Website: https://www.zemuvc.co/

LinkedIn: https://www.linkedin.com/company/zemu-venture-capital/

Crunchbase: https://www.crunchbase.com/organization/zemu-venture-capital

CBInsights: https://www.cbinsights.com/investor/zemu

Yotewo

Website: https://yotewo.com/

LinkedIn: https://www.linkedin.com/company/yotewolondon

Instagram: https://www.instagram.com/yotewolondon/

Telegram: https://t.me/yotewolondon

X: https://x.com/yotewolondon

Facebook: https://www.facebook.com/yotewolondon/

YouTube: https://www.youtube.com/@yotewolondon

Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1

Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695

TikTok: https://www.tiktok.com/@yo7ewolondon

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com

Yotewo Podcast #5: Clinical AI Agents - Harvinder Power & Salinna Abdullah (Motics.ai)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

Timings:

00:00 Intro

02:54 What experience and problems from NHS shaped Harvinder's vision of the product?

05:05 What strategy did Motics.ai use to fundraise and how was the experience?

06:55 Did Motics.ai team know the exact amount that they wanted to fundraise for the pre-seed round?

09:05 Why is it better to prioritise traction over fundraising?

12:01 What's the best learning that Salinna can share as a second time founder?

15:07 How did Motics.ai team approach early stage hiring?

17:18 How was Salinna's experience as a female CTO?

19:38 What was the hardest decision that Harvinder and Salinna faced as founders?

22:41 What are plans for Motics.ai for the next 24 months?

Motics.ai

Website: https://www.motics.ai/

Instagram: https://www.instagram.com/motics.ai/

LinkedIn: https://www.linkedin.com/company/motics

Yotewo

Website: https://yotewo.com/

LinkedIn: https://www.linkedin.com/company/yotewolondon

Instagram: https://www.instagram.com/yotewolondon/

Telegram: https://t.me/yotewolondon

X: https://x.com/yotewolondon

Facebook: https://www.facebook.com/yotewolondon/

YouTube: / @yotewolondon

Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1

Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com

Yotewo Podcast #4: Future of Legaltech - Alexander Mints & Ruslan Kosarenko (CaseCraft.AI)

Sign up at https://app.yotewo.com/ and get matched with world class IT talents.

Timings:

00:00 Intro

01:54 Story behind CaseCraft.AI

05:16 Specifics of small claims, how it differs?

09:03 How Alexander's background shaped CaseCraft.AI?

10:13 How doe investor relations differ in conservative companies and startups?

11:42 Is it easier to build CaseCraft.AI technically or make it legally viable?

16:01 What strategy and skills were used by CaseCraft.AI to fundraise and close the round?

24:13 How does CaseCraft.AI delivers the message of AI empowering rather than replacing people to users?

30:41 What's been the hardest decision since starting CaseCraft.AI?

33:48 How did early hiring look for CaseCraft.AI?

37:30 Fast-forward looking 5 years ahead, how is AI going to change legal market?

Ruslan Kosarenko

LinkedIn: https://www.linkedin.com/in/ruslan-kosarenko/

Instagram: https://www.instagram.com/ruslan_kosarenko/?hl=en

CaseCraft.AI

Website: https://casecraft.ai/

LinkedIn: https://www.linkedin.com/company/casecraft-ai/

Instagram: https://www.instagram.com/casecraft.ai/

YouTube: https://www.youtube.com/@casecraft_ai

Yotewo

Website: https://yotewo.com/

LinkedIn: https://www.linkedin.com/company/yotewolondon

Instagram: https://www.instagram.com/yotewolondon/

Telegram: https://t.me/yotewolondon

X: https://x.com/yotewolondon

Facebook: https://www.facebook.com/yotewolondon/

YouTube: / @yotewolondon

Spotify: https://open.spotify.com/show/6Iq8ZwjUxJO04WoDuoRygi?si=Oo238WECQ_ieL0y4p20f7g&nd=1&dlsi=bcb5de0866c440e1

Apple Podcast: https://podcasts.apple.com/tw/podcast/yotewo-podcast/id1806867695

IT is not rocket science. We'll walk you through it.

P: +44 7746 684641 E: [email protected] W: yotewo.com

From London's streets to global screens.

2025 | www.yotewo.com