Being responsible for getting the right people together in the right place at the right time is one of the most rewarding things you can do in business, but it’s also one that’s full of potential pitfalls.

When you strip everything right back, the reason you create content is to help you achieve what you ultimately want.

To be of influence it pays to know influential people.

Starting something new, means you reduce the risk, the longer you are committed.

Sometimes we have to face our worse nightmares head-on. It’s how we deal with it and what happens afterward that can win the day.

What I now know at the end of the year, might not have been so apparent when the year started.

Even if people say they are going to commit to your event, you still have to persuade them.

To be seen and heard, you need an audience. If you are patient, it’s going to help you out so much that you can reach out and people participate with you.

Creating a standalone identity for the work you produce that supports your business is a smart move that brings a host of benefits.

Recognising who your work is aimed at means acknowledging that it isn’t for everyone.