The content you publish for your audience is also a way of developing your own learning and creating a space you can continually come back to.

It helps, when you’re putting your content out into the world, if you are part of the audience that you serve, and there’s no great divide between you and those you’re reaching out to.

Building your audience goes beyond creating and sharing the content that will attract people. The relationships that arise from your work and how you apply yourself to the whole process are what make it all tick.

Creating an event that simultaneously delivers for an in-person and online audience presents a huge opportunity. But it doesn’t come without hurdles and plenty of logistics that need meticulous working out.

When you have stories to share and an audience behind you, entertaining, as well as being informative and helpful to your audience, is definitely something to think about.

Paid subscription formats where, as a content creator, you’re paid for the content you produce, looks tempting but in fact, the work that you share for free, can indirectly lead to income while giving your reputation a boost at the same time.

Being scared shouldn’t mean putting the brakes on your work. If you let fear get hold of you, you’ll spend your life conforming. And with so many people looking to make their mark today, who wants that?

When you pay close attention to what’s happening around you on a societal level, it can help you shape messages in your content that will bring people even closer to you.

Finding organic ways for your content to be seen means putting the emphasis on what you create, rather than on how much you hand over to someone else in order to get seen.

A newsletter from a person at a company packs more power than a newsletter from a company.