Delivering an online course, when you’ve never done one before, can be one of the most rewarding things you ever do. From being someone who had never (until April 2021) delivered a course-like event before, this YATM looks at some of the key areas you need to address to make it a success.

When the right people find you, you don’t want them to walk away. When customers feel part of your club, they’re more like stay with you for the long run.

The more direct the relationship you have with your audience, the more opportunities you can both take from it. Plus the more secure you will be.

When you pick yourself and start creating content on your own terms, you’ll eventually be able to choose the team you play on, rather than looking around waiting for others’ approval or acceptance.

Sharing the story of how you got to where you are today puts a unique stamp on who you are and how you figured things out, and it also creates, very importantly, an opportunity to start building trust with your audience.

When you start something new, it feels disorganised as well as unfamiliar. But don’t let that put you off – there is good work waiting to emerge from the clutter.

You know you have to promote yourself and your work. On the other hand, even though you instinctively think that something that has taken time to produce deserves to be seen, the idea of self-promotion might make you feel slightly queasy.

The pandemic has reimagined the way we interact with each other. There has never been a better time to create, share and do the work. And things are also happening to pave a way towards directly rewarding those who create on their own terms.

The idea that some things move slow is ok but when it applies to gaining subscribers for the work we create and share, we can’t help but feel a sense of unease.

Trying to win popularity contests on vanity metrics across social channels and platforms is no way near as good as becoming known for who you are and how you help, within your own community or marketplace.