When you create work for an audience that has taken the time to subscribe to you, taking them for granted or feeling entitled to having their attention, can spell danger.

Bringing more of the real you and your own experiences to the content you produce, humanises your work.

Making something worth people’s time can be a more focused path than wanting to grow a large following.

Talking about your motivation, the ‘why’ behind your business, has become very popular but it means nothing if it isn’t backed up by taking action. Action through which the people you’re trying to reach understand what it means for them.

Being seen as “the only” person in a particular field or sector is a great strategy for getting people to stay with you, whereas pursuing an approach where you want to be seen as “the best,” is more likely to result in disappointment.

Bringing people together and encouraging their involvement in a community, means that everyone in that community ends up getting more from their efforts.

Now that physical events are back, taking advantage of what we learned from being fully digitally enabled in 2020 means we can fuse the best of both worlds.

The longer you are invested in something, you find clarity and the more fun you get back.

The content you create will click more with your audience if they can recognise values they share alongside the messages you’re putting across.

When the content you produce isn’t hard work for your audience to consume, you’re far more likely to keep them with you for the long-term.