The misperceptions that divide us are so often rooted in flawed assumptions. In this episode we uncover a gap between our organizations that most of us would assume wasn’t there.  

The fact that this fixable problem hurts current FY revenue performance makes it that much more painful.  Join us, then get on the horn with your Sales or Marketing counterpart.

Bonus content: Holy BatWookie™

Accountability is the engine of success. Or maybe it's the carburetor. Either way, agreed upon terms can (a) save your sales and marketing a ton of heartache/burn and (b) align your goals from step one. 

It may sound like we are fighting, and we might be, but in an amusing Deadpool/Wolverine kind of way. Join us for our most emotional episode to date.

Bonus content: Is a mohawk or a mullet more likely to crush their number?

Our data cups runneth over, and yet we still seem to consistently come up short on the very thing that drives prospect to action. On this episode of YBT, Jake and Eric unravel an often-overlooked route in building a direct connection to the one thing your customers truly care about. 

Bonus: Should ejection seats be a dealer installed accessory?

Nothing drives focus quite like how we are paid.  Jake and Eric take on what might be the very thing that keeps our two organizations apart and debate the unifying force of mutual skin in the game tied to revenue performance. 

Would you choose a noisy cricket over a proton pack with an neutrona wand?

In the age of deafening noise levels across digital channels, Jake and Eric turn to a tried and true and mostly forgotten communication medium that might just be the best place to drive incremental pipeline.

Bonus content - Who wore it better: Sean Connery or Bazooka Joe?

The SaaS pendulum is swinging and just when we thought we had the answers, they changed the questions…so this seems like a great place to kickoff the year, tackling some of the fear, uncertainty and doubt that is in the ether.

 Bonus track: Was Ahnuld funny?

If any year needed us to burn a little sage, it was 2024. In this week’s episode, Jake and Eric try to make sense of the year that was…and wasn’t, and as duty requires, place our bets on what 2025 holds for us all. Bonus content:  Are you really a superhero if you can’t turn your head?

On this holiday episode of YBT?, Jake and Eric celebrate the game-changers that they've worked with and their impact on how they do what they do to this day.

Closed deals begin with tailoring your content, message, and pitch to attract the right prospect. In this week's episode, Eric and Jake prove why it's essential for sales, marketing, AND CMO’s and CRO’s to collaborate from the VERY beginning when building out and targeting ideal customer profiles. 

Time travel is discussed.

On an extra-medium sized episode of YBT, Eric learns in real time how marketing intelligence can change the game in account planning and execution for sales. James Bond and Indiana Jones also state their case to Freaky Friday you.