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You Buyin' This? episodes
- Creating a Net Revenue Retention machine
Jake and Eric solve the riddle as to how marketing and sales can create an upsell/cross sell engine after the deal has been inked. They also posit whether The Joker or Darth Vader would make a better hire.
29 min - Avoiding getting your SaaS kicked
Jake and Eric dive headfirst in how to sell and market in years of declining growth while untangling the difference between the Marvel and DC universes.
35 min - So, what IS a lead, really?
In this week’s episode we tackle the lead quality problem and how to start to fix it. Jake channels the Borscht Belt and wins a grammy.
41 min - Can AI cash the checks that it is writing?
Jake and Eric throw real emotion at artificial intelligence to see how it will best serve sales, marketing, and our eventual robotic overlords. Be there the very minute Eric learns what "applied knowledge" means.
36 min - Why half empty and half full are both wrong
Jake and Eric throw down on whether success comes more from optimism or pessimism. Bonds are tested and all time Saturday Night Live cast lists are built.
33 min - In this case...it's the Business Case.
Why money must always come first, and the scourge that is "Pirate Face."
27 min - The LEADS are WEAK!
Tempers flicker when Eric insists with love why all marketers should have sales training.
26 min - Dismantling and rebuilding the cold call
Eric takes a sledgehammer to the old ways. Jake defends Flash Gordon.
27 min - Dr. Frankenfunnel I presume? Part 2
Jake completes his creation: The Ideal Marketer. Eric accepts the fact that marketing and stalking are two independent activities.
19 min - 17 min
About You Buyin' This?
From the publisher's feed
30 years of insight in less than 30 minutes. Your weekly dose of Sales, Marketing, and questionable life decisions.