Imagine a Place

You can’t mandate culture: Insights from WorkX Dallas


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In this episode, Christina Jameson, Director of Workplace at OFS, and Lydia Moya, Brand Manager at OFS, reflect on conversations with workplace leaders from organizations like Warner Music Group, PepsiCo, Eli Lilly, Microsoft, UT Health San Antonio, and TDECU at WorkX Dallas 2026. One message came through clearly: The office is no longer required. It must be earned. Together they unpack themes that surfaced throughout the event including why policy cannot replace purpose, how the employee journey begins long before the badge swipe, the growing role of data in understanding how spaces are actually used, and why middle management remains the cultural bridge between leadership vision and team experience. At its core, the conversation highlights a simple truth. The value of the workplace lives in the connections it creates and the shared moments that bring an organization’s culture to life.

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Imagine a Place gathers industry-leading voices that can inspire the design community through storytelling and broaden our creative horizons. The goal of Imagine a Place is to further elevate the belief that the places we make and the ways we design them matter in our lives.

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