This term is thrown out without realizing what is actually meant by it. Often times, people say they want to maximize a farm, but what they really mean is they want to sacrifice certain aspects of the property to balance their interests and goals. 

If you don't have a single focus of interest for a farm, then you can't maximize anything.  You can raise the bar greatly, but maximizing just isn't possible. For instance, most people want to manage for better wild turkeys and deer, yet they say they want to maximize each of them. Neither could be maximized, but both could be managed for and see some great increases in populations, usage of the farm, observations, and harvests. 

The point of this podcast is to clearly understand the relationship between the land management you are doing and how wildlife use the landscape. Without having this knowledge then you are asking for increased nearly impossible results.