From seven newspapers to worldwide acclaim, plain white tee to famous zigzag, Snoopy on four paws to an upright Joe Cool, the story of Peanuts’ evolution is the story of all of our lives. At San Diego Comic-Con 2025, a panel of behind-the-scenes experts and famous followers—including Snoopy mega-fan Alec Baldwin—share their insights on Charles Schulz’ unparalleled achievement.

How did a knack for growing a brand-new berry turn into a major American theme park?  Why did a child-scaring mascot lead to a long-running relationship with Charles Schulz and the Peanuts gang?  And who cemented that link through ice-skating?  We talk with Ken Parks from Knott's Berry Farm to find out more...

Where can you find Schroeder Hall - as well as a statue of Lucy dressed as a cheerleader?  Why Sonoma State University, not far from the Schulz museum, of course!  Today, we talk with Jacob Yarrow, executive director of the Green Music Center at Sonoma State University.  Learn all about the connection between Peanuts, Sparky and classical music; including Schroeder, Beethoven and the musicians that have been inspired by the strip.

That catchy Christmas song, the time Snoopy went up again the Beatles and other stories about the “Peanuts” music everyone loves

Snoopy returned to space on the first launch of the Artemis rocket as the official Zero Gravity Indicator.  Hear from NASA Launch Director Charlie Blackwell Thompson about having a special Snoopy plush made specifically to ride on the first launch - it's not nearly as simple as it sounds!

Since 1952, fans have eagerly lined their shelves with the colorful spines of Peanuts paperbacks. The pocket-sized books sold millions, as readers could sit down and enjoy nearly a year’s worth of Peanuts strips at once. We talk with Benjamin L. Clark, curator of the Charles M. Schulz Museum to discover the history of these beloved treasures, see the full collection of titles, and learn how it all started with someone who didn’t read comics at all!

After years of planning, "Project Cashew" is finally revealed — not as a plan for world domination but as a plan to increase kindness and appreciation. We learn about a new partnership with Starbucks, lovely Peanuts mugs and, if you live in France, where you can get a "Charlie Brownie."  Intrigued yet?

Which spacecraft were named "Charlie Brown" and "Snoopy"?  How many Snoopy dolls have flown in space?  What is the NASA "Silver Snoopy" award?   We talk to Silver Snoopy recipient and former NASA Flight Controller (and Snoopy super-fan) Ginger Kerrick about the long history between NASA and Peanuts.

We explore the influence of the Peanuts comic strip on the world of fashion with Lynn Downey, former Levi’s archivist and author. Why did Charlie Brown have that zigzag pattern on his shirt, and how did Lucy's outfits change in the 1970s? Downey takes us behind the scenes of the upcoming “Snoopy in Style” exhibition in Paris, celebrating 75 years of Peanuts' lasting impact on the fashion industry.

We talk with Rob "Boots" Boutilier about how he started in animation, his trip to NASA on behalf of Peanuts, his work on The Snoopy Show and Camp Snoopy on AppleTV+ and how they managed to get Snoopy's "voice" recorded for shows.  We also talk about his experiences at the Schulz Museum and the one thing you'll never see.