What’s the secret to launching a comms agency in today’s market? PRWeek’s latest podcast takes a closer look.

This week’s Beyond the Noise episode features the founders of two new agencies: Gerry Wisniewski (pictured left), founder and managing director of Catchfire, and Fenella Grey (pictured right), co-founder of Hello Tomorrow.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek reporter Elizabeth Wiredu, Grey and Wisniewski discuss the origins of their agencies and the biggest early-stage challenges, including recruitment, AI and cash flow.

They also cover the importance of networking, growth targets and plans, as well as their views on building an independent agency versus the traditional large agency model.

Finally, the duo offer their top tips for aspiring agency founders.

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