Understanding the heart of our ideal client is everything in the journey of building a meaningful business. It's not just about selling—it's about truly seeing and supporting the women we're meant to serve.

When we take the time to deeply understand the nuanced experiences, dreams, and challenges of our target audience, our marketing transforms. It becomes less about convincing and more about connecting. We're creating a space of genuine understanding where women feel heard, validated, and supported.

The magic happens when we speak from a place of shared experience—when our messaging reflects the very real struggles and aspirations we've also navigated. This isn't about perfect marketing; it's about authentic connection.

KEY INSIGHTS

By approaching our business with heart-centered awareness, we create more than just a service—we create a community of support and growth.

⁠⁠⁠Get on our VIP List⁠⁠⁠ to be notified about presales discounts, upcoming events, and retreats. 

An exciting Womens Retreat Presale event is coming. Be ready!

To learn more about our Sponsors 

Go to Ariel Faith  ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠

Enrich Life Coaching go to ⁠⁠⁠https://enrich-life-coaching.com⁠⁠⁠

⁠⁠⁠Get on our VIP List⁠⁠⁠ to be notified about releases, episodes, and more.

# Overcoming Fear: A Guide for Women Entrepreneurs

Discover how successful entrepreneur Deanna Hins tackles the common fear many women face when putting themselves at the forefront of their business. From creating B-roll videos to crafting the perfect "About Me" page, this episode is packed with practical strategies for building confidence in your business presence.

Learn why authenticity is your greatest asset and how even seemingly embarrassing moments (like that famous BBC interview interrupted by a toddler!) can actually make you more relatable to your audience. Deanna shares valuable insights on:

- Balancing professionalism with personality

- Showcasing expertise without appearing boastful

- Building genuine connections with your ideal clients

- Creating a professional visual presence

Ready to stop letting fear hold you back? This episode provides actionable steps to help you embrace your authentic self and share your valuable knowledge with the world. Whether you're just starting out or looking to elevate your business presence, you won't want to miss these empowering insights.

*Listen now to transform your approach to business visibility and start showing up confidently for your audience.*

00:00:00 - Overcoming Fear of Being the Brand

00:02:04 - Overcoming the Fear of Showing Up

00:04:09 - Authenticity Trumps Perfection

00:07:02 - Authenticity in Branding and Attracting Ideal Clients

00:10:28 - Establishing Credibility: Sharing Your Story

00:12:12 - Finding the Right Balance: Sharing Credentials without Bragging

00:15:23 - Connecting with the Female Entrepreneur

00:17:38 - Connecting Through Shared Experiences

00:21:38 - The Importance of Professional Branding Photos

00:23:41 - Leveraging Audience Feedback for Branding Photos

00:27:18 - Importance of Landscape Photography for Branding

00:29:23 - Building a Visual Asset Bank

00:31:30 - The Value of Branded Photo Shoots for Your Business

00:34:13 - The Value of Mentorship and Coaching for Entrepreneurs

00:37:58 - The Value of Mentors and Thinking Big

• Embracing authenticity and vulnerability can be an effective marketing strategy for women entrepreneurs.

• Overcoming the fear of being judged is important to share your valuable knowledge and experiences with your audience.

• Crafting an "About Me" page should focus on highlighting your credibility and qualifications in a way that resonates with your ideal client, while also incorporating personal details to humanize you.

More about Deanna Hinsz ⁠https://deannahinsz.com ⁠ and

⁠https://carbonsilk.digital⁠

⁠⁠⁠⁠Get on our VIP List⁠⁠⁠⁠ to be notified about presales discounts, upcoming events, and retreats.

To learn more about our Sponsors 

Go to Ariel Faith  ⁠⁠⁠⁠https://www.arielfaith.com⁠⁠⁠⁠

and Miriam Richardson at Enrich Life Coaching ⁠⁠⁠⁠https://enrich-life-coaching.com⁠⁠⁠⁠

⁠⁠⁠⁠Get on our VIP List⁠⁠⁠⁠ to be notified about releases, episodes, and more.

In this episode, Ariel and Miriam speak with Deanna Hinsz, a digital marketing strategist who shares her journey from corporate America to founding Carbon Silk. Discover how she transitioned from baking cake pops to digital marketing, mentored women entrepreneurs, and overcame imposter syndrome. Learn about rebranding Carbon Silk for success, defining brands authentically, and leveraging color psychology in business branding. Hear a success story of a woman transitioning from MLM to a successful business owner with Deanna's guidance. Get ready for future episodes on website design, marketing strategies, and emotional aspects of business.

Tune in for valuable insights and empowerment for women entrepreneurs. 

1.        Transitioning from baking cake pops to running a successful digital marketing agency showcases the unexpected paths that can lead to entrepreneurship.

2.        Overcoming imposter syndrome by recognizing it, strategizing, and focusing on positive feedback highlights the importance of mindset in achieving success.

3.        Using colors strategically to evoke emotions and build trust in branding underscores the impact of color psychology in marketing and branding strategies. 

More about Deanna Hinsz https://deannahinsz.com and

https://carbonsilk.digital

⁠⁠⁠Get on our VIP List⁠⁠⁠ to be notified about presales discounts, upcoming events, and retreats.

To learn more about our Sponsors 

Go to Ariel Faith  ⁠⁠⁠https://www.arielfaith.com⁠⁠⁠

and Miriam Richardson at Enrich Life Coaching ⁠⁠⁠https://enrich-life-coaching.com⁠⁠⁠

⁠⁠⁠Get on our VIP List⁠⁠⁠ to be notified about releases, episodes, and more.

This episode previews an upcoming women's business retreat focused on personal and professional development. The unique retreat combines elements of self-care, relaxation, branding, and marketing strategy. Attendees will get to step away from daily life, connect with nature, collaborate with other women entrepreneurs, and gain actionable insights through interactive sessions and personalized coaching. 

Key highlights of the Rediscover, Redefine and Rebrand retreat include:

- Exploring personal/professional goals and creating a clear vision

- Working on brand messaging and visual marketing materials

- Building confidence through group activities and a professional photo shoot

- Developing a supportive network with other women business owners

The organizers, Ariel and Miriam, aim to create a welcoming environment that allows attendees to feel refreshed, empowered, and prepared to market their businesses authentically. They emphasize the importance of resilience and determination for women entrepreneurs to overcome challenges and achieve success.

Key Lessons

• The retreat offers a holistic approach to personal and professional development, including elements of self-care, relaxation, and connection with nature, in addition to business-focused sessions.

• The retreat aims to provide not just actionable insights but also personalized coaching and the creation of tangible marketing materials to support the attendees' growth and success.

• The retreat is designed to be flexible and centered around the needs of the attendees, allowing for a more personalized and impactful experience rather than a one-size-fits-all approach. 

Ariel and Miriam are bringing a unique retreat experience for businesswomen designed to provide a holistic approach to personal and professional development. Unlike traditional conferences or workshops, this retreat offers a chance for women to step away from the chaos of daily life and focus on themselves, their brand, and their business strategy. The retreat will include elements of self-care, relaxation, and connection with nature, as well as interactive sessions on messaging, branding, and visual marketing. 

To learn more about Ariel and her business 

Ariel Faith, go to  ⁠⁠https://www.arielfaith.com⁠⁠

To learn more about Miriam and her business 

Enrich Life Coaching go to ⁠⁠https://enrich-life-coaching.com⁠⁠

⁠⁠Get on our VIP List⁠⁠ to be notified about releases, episodes, upcoming events, and retreats.

This episode features an inspiring conversation between life coach Miriam Richardson and commercial and branding photographer Ariel Faith. Ariel shares her journey into personal branding photography, which helps individuals showcase their authentic selves and build trust with their audience. She was motivated by witnessing the transformative power of photography in boosting a woman's confidence.

Ariel and Miriam discuss the importance of personal brand photography in empowering women to build confidence and grow their businesses. They emphasize the need to create a comfortable environment for clients, many of whom struggle with self-doubt and discomfort in front of the camera.

As a single mother, Ariel shares her inspiring story of overcoming adversity and choosing growth over sorrow. She is now driven to help other women achieve their goals through the "Rediscover, Refine, and Rebrand Retreat" co-hosted with Miriam. The retreat offers coaching, branding, and strategic photography sessions to help women present their businesses with confidence and joy.

Miriam and Ariel highlight the value of regularly revisiting and refining one's brand, product, and service to stay relevant and aligned with evolving goals and experiences. They encourage listeners to embrace this continuous process of rediscovery and refinement for personal and professional growth.

Key Lessons

• Personal branding photography can have a transformative impact on women's self-perception and business success by helping them present themselves authentically and build trust with their audience.

• Reframing "failure" as an opportunity for growth and learning rather than something to be feared can be a powerful mindset shift.

• The importance of regularly revisiting and refining one's brand, product, and service to keep up with changing customer needs and market dynamics, and the value of a unique retreat that combines both business and personal growth.

Miriam Richardson, a life coach, interviews Ariel Faith, a commercial and branding photographer. Ariel explains the difference between commercial photography, which focuses on marketing and products, and personal branding photography, which helps individuals showcase their unique qualities and build trust with their audience. Ariel was inspired to pursue personal branding photography after witnessing the transformative power of photography in helping a woman on the street gain confidence and feel seen. 

To learn more about Ariel and her business 

Ariel Faith, go to  ⁠⁠https://www.arielfaith.com⁠⁠

To learn more about Miriam and her business 

Enrich Life Coaching go to ⁠⁠https://enrich-life-coaching.com⁠⁠

⁠⁠Get on our VIP List⁠⁠ to be notified about releases, episodes, upcoming events, and retreats.

Miriam Richardson, a life coach, shares her inspiring journey of empowering women after 25 years of leadership experience. Despite the challenges of relocating across the world and leaving family behind, Miriam's resilience and passion for coaching helped her thrive in her new role. With her diverse background and personal growth, she serves as a compassionate guide for women seeking to unlock their potential. 

The episode explores overcoming obstacles like language barriers, lack of support and redefining one's purpose when starting a new life in a different country. Through resilience and determination, it's possible to emerge stronger. Miriam's business focuses on helping women regain confidence and control, recognizing that struggles are ongoing but manageable with emotional intelligence and self-awareness.

Miriam and Ariel emphasize the importance of overcoming fear and imposter syndrome, viewing failure as a learning experience, and perceiving setbacks as opportunities for growth. They find inspiration in witnessing their clients' successes, fueling their drive to help others overcome self-doubts. Prioritizing meaningful change over wealth or status, they are excited about an upcoming retreat for ambitious businesswomen to collaborate, develop their brands, and work on personal growth through coaching and support.

Key Lessons

• Miriam Richardson's own experience of relocating across the world and leaving her family behind presented a significant challenge. Still, her resilience and passion for coaching helped her navigate this transition and thrive in her new role.

• Enrich life, Health, and Career Coaching business focuses on helping women regain confidence and control in their lives, recognizing that these struggles are ongoing but can be managed with the right tools and strategies, such as emotional intelligence and self-awareness.

• Ariel and Miriam discuss the importance of overcoming fear and imposter syndrome to achieve success and how failure can be a valuable learning experience that drives you to persevere through future obstacles.

To learn more about Ariel and her business 

Ariel Faith, go to  ⁠https://www.arielfaith.com⁠

To learn more about Miriam and her business 

Enrich Life Coaching go to ⁠https://enrich-life-coaching.com⁠

Get on our VIP List⁠ to be notified about releases, episodes, upcoming events, and retreats.

This episode is a light-hearted discussion to help you get to know the hosts of this Podcast. In this introductory episode, hosts Ariel and Miriam discuss their preferences for colors, pets, seasons, and daily routines, revealing their adaptations to the Florida climate. The conversation also explores cultural differences between British and American English, snack preferences, and hypothetical lottery wins.

Ariel and Miriam delve into deeper topics, such as balancing introversion and extroversion, the power of hindsight, and the importance of active listening. One host shares a personal experience of childhood abuse, highlighting the desire to change the past while acknowledging the limitations. They discuss their hopes for the future and the value of empathetic listening in coaching and therapy, creating a safe space for clients to share openly.

The 3 key learnings that are likely surprising to the reader are:

• Ariel and Miriam have diverse backgrounds, which contribute to the unique perspectives they bring to their podcast.

• They discuss the importance of cultural nuances and how they have adapted to the climate in Florida.

• The podcast emphasizes the value of active listening as a coach, providing insights into their approach to delivering educational and inspirational content to their audience.

To learn more about Ariel and her business 

Ariel Faith, go to  ⁠https://www.arielfaith.com⁠

To learn more about Miriam and her business 

Enrich Life Coaching go to ⁠https://enrich-life-coaching.com⁠

⁠Get on our VIP List⁠ to be notified about releases, episodes, upcoming events, and retreats.

In the introductory episode of the "You Matter in Business" podcast, hosts Ariel and Miriam outline their plans to focus on empowering women in business through various aspects of branding. They will cover topics such as visual branding, brand strategy, personal branding, and brand storytelling. Recognizing the interconnectedness of business success and personal growth, they will also explore life coaching topics like finding balance, overcoming self-doubt, and addressing challenges faced by women entrepreneurs. With their own experiences, expertise, and insights from guest speakers, Ariel and Miriam aim to provide guidance and support to help women build thriving businesses and reach their full potential.

The 3 key learnings that are likely surprising to the reader are:

• The podcast will not only focus on business topics but also explore personal growth, life, and wellness coaching for women entrepreneurs.

• The hosts, Ariel and Miriam, will share their own experiences and expertise, in addition to insights from guest speakers, to support their listeners.

• The podcast aims to help women build thriving businesses and reach their full potential, recognizing the deep connection between business success and personal growth

To learn more about Ariel and her business 

Ariel Faith, go to  https://www.arielfaith.com

To learn more about Miriam and her business 

Enrich Life Coaching go to https://enrich-life-coaching.com

Get on our VIP List to be notified about releases, episodes, upcoming events, and retreats.