What happens when technology moves faster than integrity? In this episode of YOUmanize™ Your Brand, Joshua B. Lee and Rachel B. Lee examine how rapid AI adoption is reshaping credibility and presence online. They unpack the growing disconnect between digital perception and internal truth, and why that gap is becoming harder to hide. 

This conversation moves beyond tactics and performance metrics and focuses on alignment, values, and long-term reputation. As 2026 approaches, the brands that last will not be the most visible or polished, but the ones rooted in consistency and honesty. If you are rethinking how you show up in an automated world, this episode offers clarity worth hearing.

What we cover:

• Why trust is at an all-time low and what that means for personal brands

• Why you will never come off authentic and trustworthy if you are trying to fake it

• The difference between being trusted by others and trusting yourself

• How misalignment quietly erodes credibility and connection

• Calling people out publicly vs staying honest when it actually matters

• Why a single voice is still powerful in a noisy digital world

• How a personal brand can accelerate or completely damage a company

• The deeper trust test: would the people closest to you believe what you put online

• What real consistency looks like when values, boundaries, and alignment lead

  
  

TIMESTAMPS

(00:00) Trust is at an all time low and why AI is accelerating everything

(00:34) Why you will never come off authentic if you are faking it

(00:58) The real question: can you trust your own personal brand

(02:00) The authenticity illusion and exaggerated personal brand stories

(05:34) Trend hopping and why AI is going to flush everybody out

(07:56) Calling people out vs staying honest without the spotlight

(10:09) Why a single voice is still incredibly powerful

(13:11) Personal brand as the force that can build or ruin a company

(15:26) The deeper test: would your kids trust your personal brand

(21:20) Why values and alignment beat status and money

(31:20) Final takeaway: alignment, consistency, and showing up in your true voice

👉 Get our 3 Hidden LinkedIn Signals Guide: https://standoutauthority.com/3hiddensignals

👉 Want to attract, engage and convert your audience without selling? https://standoutauthority.com/brandlaunchpad

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

In this eye-opening episode, we sit down with Dr. Brooke Weinstein, occupational therapist and neuroscience-based nervous system expert. She is the founder of a radically different approach to regulation, parenting, and mental health.

Dr. Brooke shares her journey from working inside a broken medical model to building and later stepping away from a successful pediatric clinic. She opens up about grief, raising neurodivergent children, and redefining what real nervous system support looks like for parents, leaders, and high-achieving families.

This conversation goes beyond surface-level burnout advice. We break down what dysregulation really is, why most quick fixes fail, how fight-or-flight becomes a lifestyle, and why parents must regulate themselves before they can truly support their children. Brooke also shares how she built a trusted personal brand through credibility, lived experience, and unapologetic authenticity.

If you are a parent, entrepreneur, or leader trying to function in an overstimulated world, this episode will challenge how you think about mental health, productivity, and success.

We explore:

🟠 Why the medical and mental health systems often fail families

🟠 What nervous system dysregulation really looks like in adults and kids

🟠 Parenting yourself before parenting your children

🟠 Fight-or-flight, burnout, and the myth of quick regulation hacks

🟠 Raising neurodivergent and anxious kids in a hyper-stimulated world

🟠 Building a credible, human-centered personal brand online

🟠 Grief, resilience, and creating a business that supports real life

TIMESTAMPS

(00:00) Welcome to Humanize Brand

(01:16) Meet Dr. Brooke Weinstein

(03:52) Why medicine failed families

(05:23) Building a pediatric clinic

(08:56) Parenting starts with parents

(09:39) Teaching adult nervous systems

(10:01) Therapy alone isn’t enough

(13:02) Burnout and dysregulation language

(17:19) Fight-or-flight explained simply

(21:40) Trauma and survival response

(24:02) Brain retraining through repetition

(28:44) Parents before treating children

(35:01) Wellness marketing misinformation risks

(45:17) Building sustainable business boundaries

Real growth starts when we stop overriding our nervous systems and start listening to them. Regulation isn’t a hack. It’s a practice—and it changes everything.

Download the 3 Hidden LinkedIn Signals Guide here → https://standoutauthority.com/3hiddensignals

Get started with the Brand Launchpad → https://standoutauthority.com/brandlaunchpad

→ Learn more about Dr. Brooke Weinstein and her work: https://drbrookeweinstein.com

→ Listen to Thrive Like A Parent Podcast: https://drbrookeweinstein.com/thrive-podcast

→ Take the Free Burnout Parenthood Quiz: https://t2dmd6be0g3.typeform.com/to/hyLUuAh5

The stories, lessons, and strategies shared are for educational and inspirational purposes only. Your journey is unique, and nothing shared is a promise or guarantee of outcomes.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved

In this episode of YOUmanize™ Your Brand, Rachel B. Lee and Joshua B. Lee go deep on the evolution of personal branding. Where it’s been, where it’s going, and why authenticity is now your greatest competitive edge. We unpack what’s shifting in 2026 and beyond, especially with AI, AEO (Answer Engine Optimization), and the growing need for real, raw human connection in a noisy digital world. This is not about follower counts or viral hacks; this is about building trust and standing in your truth. If you’ve ever wondered how to build a personal brand that actually converts, connects, and makes a difference, this episode breaks it down.

What we cover: 

• Why personal branding is no longer optional (even in corporate) 

• How AI and AEO are changing the way trust is built online 

• Rachel’s shift from corporate to entrepreneur and why your origin story matters 

• Why it’s time to be more vulnerable if you want to stand out 

• The right kind of polarizing content 

• How to train your AI persona the human-first way 

• The difference between broadcasting and truly connecting 

• Superpower questions to define your unique voice and value 

• Why your story, not your title, is what inspires real action

EPISODE TIMESTAMPS

(02:52) AI, AEO and the rise of human-first branding

(06:17) Personal brand vs. business brand: how to scale the right way

(11:57) Connection and building trust through a real human lense

(14:42) Standing in your truth and what is a personal brand?(17:40) Vulnerability is your new personal branding superpower

(21:07) AI personas: how to get it right and stop blending in

(26:07) LinkedIn profiles as your most underrated story tool

👉 Get our 3 Hidden LinkedIn Signals Guide: https://standoutauthority.com/3hiddensignals

👉 Ready to attract, engage and convert without selling? https://standoutauthority.com/brandlaunchpad

If this episode sparked something in you, share it with someone who's building a brand with soul. Subscribe for more conversations on AI, marketing, and human-first growth.

© 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

In this episode of YOUmanize™Your Brand, Rachel B. Lee and Joshua B. Lee break down what AI really means for marketing jobs, trust, and visibility as we head toward 2026. From “SEO to AEO” (Answer Engine Optimization) to why sloppy AI use is quietly killing credibility, this is a grounded conversation about staying human in an AI-saturated world.

You’ll learn:

 • Which marketing roles are most at risk - and which skills become irreplaceable • Why AI should assist humans, not replace them • SEO → AEO: how to become the answer inside AI tools • The hidden trust damage caused by lazy AI emails and content • Why organic, human-first marketing matters more than ever • How trust is built one “marble” at a time • Why AI is an instrument (like a paintbrush), not the artist

If this episode sparks something for you, share it with someone building a brand with heart.

👉 Get our 3 Hidden LinkedIn Signals Guide: https://standoutauthority.com/3hiddensignals👉 Want to attract, engage and convert your audience without selling? https://standoutauthority.com/brandlaunchpad

EPISODE TIMESTAMPS

00:00 Intro - Why everyone’s exhausted by “AI everything”

00:03:40 Are marketing jobs disappearing?

00:05:45 Robots, investment, and where this is really heading

00:12:57 Why AI emails are getting people in trouble

00:18:39  AEO (Answer Engine Optimization) and the future of organic visibility in AI

00:24:27 The marble metaphor for trust

00:29:42 AI as an instrument, not the system

00:31:06 Final thoughts + next steps

In this heartfelt holiday episode of YOUmanize™ Your Brand, Rachel B. Lee and Joshua B. Lee dive into the realness of being a blended family during the holidays. With humor, honesty, and a bit of festive sparkle, they unpack how they celebrate both Hanukkah and Christmas, navigate their interfaith family dynamics, and honor traditions while creating new ones. If you’re feeling the seasonal pressure, caught between consumerism and connection, this episode is a warm reminder of what really matters.

You’ll hear:

🟠 The story of how Chris-mukkah became a thing in their home

🟠 Why gifts aren’t the focus - it’s gratitude, family, and reflection

🟠 Navigating blended faiths and respecting both traditions🟠 Reflections on a tough year and how far they’ve come

Whether you light a menorah, trim a tree, or simply take time to rest, this episode celebrates the power of presence over presents.

👉 Get our 3 Hidden LinkedIn Signals Guide: https://standoutauthority.com/3hiddensignals

👉 Want to attract, engage and convert your audience without selling? https://standoutauthority.com/brandlaunchpad

EPISODE TIMESTAMPS

(00:00) Reflecting on marketers and the holiday hype

(01:40) Chris-mukkah begins: Hanukkah meets Christmas

(04:11) Stockings vs socks and other cultural mashups

(05:22) The tension between gifting and gratitude

(07:30) Childhood traditions and new family rituals

(09:59) The story of Hanukkah and its deeper meaning

(14:31) Honoring both holidays with intention

(15:36) Blended families and being seen

(17:14) From one of the hardest years… to hope

(18:38) Goals for 2026 and personal growth

(20:18) Positive energy for 2026

The strategies, stories, and insights shared are for educational and inspirational purposes. As every person and business is unique, you are responsible for your own outcomes.

© 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserve

In this powerful episode of YOUmanize™ Your Brand, we dive into the world of YouTube advertising, AI-powered ad strategies, and authentic influence with Aleric Heck, founder and CEO of AdOutreach and co-founder of keywordsearch.com.

From filming app reviews on a first-gen iPod Touch at 12 years old to building an 8-figure business, Aleric shares how his obsession with video turned into a global movement helping 3,000+ entrepreneurs scale with YouTube Ads (ethically and effectively). He opens up about the pivotal moments that shaped his career, the power of long-form content in short-form times, and why the Human Algorithm matters just as much on YouTube as it does on LinkedIn.

Whether you're an online entrepreneur, coach, content creator, or exec looking to deepen your understanding of video ads, this episode breaks down what it really takes to expand your impact on YouTube (not just your revenue) with a calculated, YOUmanized and AI conscious strategy.

We explore:

🟠 How Aleric turned childhood curiosity into a video empire🟠 His journey from App Find YouTube channel to 8-figure agency

🟠 Why YouTube ads outperform other platforms when done right

🟠 The human side of AI-powered ad targeting

🟠 Building brand trust with long-form content and authentic positioning

🟠 The mindset shift from chasing revenue to creating ripple effects

TIMESTAMPS

(00:00) Meet Aleric Heck - YouTube prodigy turned CEO

(05:36) How filming app reviews at 12 cemented Aleric’s passion for video

(11:59)  Building an online audience

(21:00) 2026 YouTube trends & strategy

(25:37) Aleric Heck’s take on AI

(31:01) AI ads vs Human Ads

(37:20) YouTube ads budget & strategy 

Real human connection creates real growth. When we stop marketing to people and start connecting with them, we shift from transactions to transformation and that’s when our brand starts making waves.

Download the 3 Hidden LinkedIn Signals Guide here → https://standoutauthority.com/3hiddensignals

Get started with the Brand Launchpad → https://standoutauthority.com/brandlaunchpad

→ Connect with Aleric Heck on LinkedIn: https://www.linkedin.com/in/alericheck/

→ Learn more about AdOutreach: https://www.adoutreach.com

→ Explore KeywordSearch: https://www.keywordsearch.com

→ Follow Aleric Heck on YouTube: https://www.youtube.com/@AlericHeckYT 

The stories, lessons, and strategies shared are for educational and inspirational purposes only. Your journey is unique, and nothing shared is a promise or guarantee of outcomes.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

In this inspiring episode of YOUmanize™ Your Brand , we sit down with the vibrant and wise Goldie Chan, known as the “Oprah of LinkedIn”, and we get into personal branding, storytelling, and the introvert's superpower. And most importantly about her new book PERSONAL BRANDING FOR INTROVERTS. 

From surviving cancer to becoming a Forbes columnist and launching a book on her terms, Goldie shares how her journey shaped her voice, visibility, and mission. You'll hear about her philosophy of personal branding, the importance of storytelling, and how she turned a sweatshirt into a launch strategy that connected deeply with her audience.

Whether you're an introvert, creator, executive, or simply someone wanting to show up more authentically online, this episode is your masterclass in quiet leadership, creative resilience, and making an impact without losing yourself in the process.

We explore:

🟠 What it really takes to write and launch a book as an introvert

🟠 Goldie's incredible career from brand strategist to LinkedIn legend to Forbes writer

🟠 How she used a signature sweatshirt to spark conversation and community in a sea of introverts

🟠 Why her journey with cancer changed how she shows up (personally and professionally)

🟠 Her thoughts for building long-term thought leadership in the age of AI

TIMESTAMPS

(00:25) Meet Goldie Chan: From cancer survivor to LinkedIn legend

(03:36) Why she wrote “Personal Branding for Introverts” and how it helps everyone

(05:15) The “Introvert Battery” and how to recharge as a creator

(13:00) The story behind the signature green hair

(21:10) Brand partnerships and leaving Forbes

(30:45) AI is making content bland

(35:35) Training your AI tools

(40:11) Goldie’s creative writing journey

(45:00) Going back to human and physical connection

(45:58) Introverts need to be more present and end

Real human connection is the most powerful form of influence. When you lead with who you truly are  (especially online) you create ripple effects that transform your brand and the people you serve.

Download the 3 Hidden LinkedIn Signals Guide here → https://standoutauthority.com/3hiddensignals

Get started with the Brand Launchpad → https://standoutauthority.com/brandlaunchpad

→ Connect with Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie

→ Purchase Goldie’s book: Personal Branding for Introverts: https://www.goldiechan.com/book 

→ Learn more about Warm Robots: https://www.warmrobots.com

→ Check out Goldie’s website to learn more here: https://www.goldiechan.com

The stories, lessons, and strategies shared are for educational and inspirational purposes only. Your journey is unique, and nothing shared is a promise or guarantee of outcomes.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 

👊 Get started now: https://standoutauthority.com/brandlaunchpad 

In this episode of YOUmanize™ Your Brand, Rachel B. Lee and Joshua B. Lee get real about the noisy world of modern marketing. Joshua B. Lee reflects on his journey from print ads to social media concerts to AI-driven funnels, and how it's time to recalibrate. You’ll hear why human connection will always outperform hacks, how trust is built in the details, and why your brand needs more soul (and heart) and (at times) less strategy. If you’re tired of being told you need a new vsl funnel or webinar every month, this one’s for you.

Listen in as we unpack:

🟠 Why "back to basics" is the next big marketing move

🟠 Lessons from the early days of social media marketing

🟠 How AI and digital fatigue are reshaping trust

🟠 The power of real human connection over click funnels

👉Download our free guide: 3 Hidden LinkedIn Signals – https://standoutauthority.com/3hiddensignals

EPISODE TIMESTAMPS

(00:00) The great recalibration begins

(07:43) MySpace, Yahoo, and Overture - buying cheap ads

(10:05) On Edelman's trust report

(15:39) COVID's impact on digital marketing

(18:35) Exhaustion from funnels and VSLs - move to connection building

(24:57) Authentic connection vs. mass layoffs

(27:51) Marketing basics 101 for human-centered storytelling

(32:45) Final thoughts: less noise, more value

The strategies, stories, and insights shared here are for educational and inspirational purposes only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results; your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 

👊 Get started now: https://standoutauthority.com/brandlaunchpad 

In this episode of YOUmanize™ Your Brand, we’re getting real about the invisible load so many of us carry, especially in marriage, motherhood, and business. From the myth of “balance” to navigating gender dynamics as co-founders and parents, Rachel B. Lee and Joshua B. Lee get candid about what it really looks like to run a (female-led) company and a family in today’s world. The reality is that in 2024, women-owned businesses accounted for nearly 39% of all U.S. businesses. Behind those numbers are mothers giving 24/7, and women in business and female entrepreneurs running companies while juggling the unseen. 

In this episode, we’re turning the conversation toward what really matters and how we lighten that load, together.

Listen in as we unpack:

🟠 What the invisible load actually looks like day-to-day

🟠 The myth of work-life balance (and why it's BS)

🟠 Why women are still judged more harshly for ambition

🟠 How gender roles play out in co-leadership and co-parenting

🟠 The mental health crisis among entrepreneurs

🟠 Strategies to survive (and thrive) through the mess

🟠 Why support systems are no longer optional

This conversation isn’t soft; it’s real, and it’s long overdue.

👉Download our free guide: 3 Hidden LinkedIn Signals – https://standoutauthority.com/3hiddensignals 

EPISODE TIMESTAMPS

(00:00) Welcome back to YOUmanize™ Your Brand

(00:48) Rachel on the mental and invisible load

(04:45) Letting go of ego in business roles

(07:00) Why “balance” is a lie

(10:58) Mom guilt vs. dad guilt

(14:00) Masculine vs. feminine leadership

(19:10) You can’t have it all (at once)

(27:05) Awareness and acceptance are everything

The strategies, stories, and insights shared here are for educational and inspirational purposes  only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results, your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 

👊 Get started now: https://standoutauthority.com/brandlaunchpad 

In this episode of YOUmanize™ Your Brand, we’re peeling back the layers on personal branding, family privacy, and company boundaries. From TikTok overshares to an ooops moment on our son’s Sweet 16 post, we’re keeping it raw, real, and relatable.

Listen in as we unpack:

🟠 The difference between vulnerability and venting🟠 When sharing starts to cost you your audience🟠 Setting brand-safe boundaries for personal stories🟠 Why even “small” audiences are still watching closely

You’re gonna want to tune in if you’ve ever asked yourself: “Should I post this?”

👉Download our free guide: 3 Hidden LinkedIn Signals – https://standoutauthority.com/3hiddensignals 

EPISODE TIMESTAMPS

(00:30) Welcome back to YOUmanize™ Your Brand(00:37) When does sharing your story build trust, and when does it become TMI?(03:30) Your audience isn't just strangers on the internet, it's your family, too.(03:56) Josh: I posted something about my son’s 16th birthday and it didn’t land well.(05:32) Just because you're comfortable sharing it doesn’t mean it's the right move.(09:15) Free speech doesn’t mean free of consequence, especially online.(13:00) Strategic sharing means understanding what’s valuable to your audience.(14:50) The difference between oversharing and storytelling when it's a company versus personal brand.(18:47) Gary Vee and Sarah Blakely are masters at balancing story and strategy.(24:02) 1-800-GOT-JUNK built visibility by letting people connect to a founder’s story.(28:00) Building trust happens the most with a personal brand (whether you’re an employed professional or an entrepreneur).(30:31) Your content should build relationships, not just reactions.

The strategies, stories, and insights shared here are for educational and inspirational purposes  only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results, your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.