📥 Download 3 Hidden LinkedIn Signals Guide – https://standoutauthority.com/3hiddensignals

🚀 Start building your brand – https://standoutauthority.com/brandlaunchpad

What happens when marriage, life, and leadership collide? Running a business with your spouse is either the ultimate power move or the fastest road to burnout. In this raw and real conversation, Rachel and Josh unpack the messy, magnetic, and sometimes maddening dynamics of building a brand, marriage and raising a blended family at the same time.

This episode is for any couple, co-founder, or entrepreneur who’s wondered: Can we scale a business without breaking the relationship that built it?

We cover:

🟠 How to set boundaries without killing creativity

🟠 The check-in question that saved their marriage and their business

🟠 Why polarity (Generator + Projector energy) is our secret weapon

🟠 What almost broke us and how we rebuilt stronger

🟠 Why shared vision matters more than shared tasks

🟠 Why love over ego might be the most underrated leadership skill

The strategies, stories, and insights shared here are for educational and inspirational purposes only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results, your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide – https://standoutauthority.com/3hiddensignals

🚀 Start building your brand – https://standoutauthority.com/brandlaunchpad

What if the real algorithm on LinkedIn has nothing to do with hacks, dwell time, or posting every day?In this punchy episode, Rachel and Josh unpack The Human Algorithm - the deeper, trust-driven approach to thought leadership that makes your content actually land. Forget funnels and cold DMs; this is about making people feel seen in a digital world that rewards noise over nuance.

This episode is for any entrepreneur, creator, or leader who’s tired of “gaming the algorithm” and ready to build real influence through connection.

We cover:

🟠 Why genuine comments matter more than posting daily content for true engagement

🟠 The surprising link between emotional resonance and your trust score

🟠 How to break the one habit that’s tanking your LinkedIn presence

🟠 Why funnels and cold outreach are killing your credibility

🟠 The shift from dwell time to trust as the only metric that counts

🟠 The three steps to YOUmanize your brand and create instant resonance

The strategies, stories, and insights shared here are for educational and inspirational purposes only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results, your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 

Get started now: https://standoutauthority.com/brandlaunchpad

Joshua B. Lee, founder of 17 businesses, author, and the Dopamine Dealer of LinkedIn, and his wife and business partner Rachel B. Lee, a Texas MBA and former brand leader at Microsoft and Gartner, launch YOUmanize™ Your Brand, the podcast and YouTube series helping you stop hiding behind clicks, content, and AI noise so you can finally build trust through your authentic voice.

Rachel B. Lee is LinkedIn Top Voice, brand marketing ladyboss,, Co-owner of StandOut Authority and founder of YOUmanize™ . After leading corporate marketing and brand campaigns for Walton Isaacson, Microsoft and Gartner, she left corporate to help business professionals discover their superpowers, define their story, and amplify their impact through their personal brand.

Joshua B. Lee, known as the “Dopamine Dealer of LinkedIn,” has founded 17 companies, authored the book Balance is Bullsh*t, and has been scaling companies through digital marketing since the early Yahoo and MySpace days.After losing himself in the chase for monetization, Josh rebuilt his life around relationships, authenticity, and human connection.

Together, Joshua and Rachel reveal why personal branding is the most powerful currency in the AI era, how to stand out in a “trust recession,” and why YOUmanize™ is more than a podcast, it’s a movement.

They explain:

• The real story behind the name YOUmanize™
• How Rachel left corporate America to build her own brand & voice
• Josh’s rise, fall, and reset from MySpace millions to meaningful impact
• Why we are in a human revolution not an AI revolution
• The #1 mistake professionals make with personal branding
• How to create content that builds trust, not noise
• Why “trust > traffic” will define your success on LinkedIn and beyond

(00:00) Welcome & behind the scenes of our first episode

(02:15) Why we started "YOUmanize™ Your Brand"

(04:42) The story behind the name YOUmanize™

(07:18) Introducing the podcast, YouTube channel & upcoming book

(10:35) Rachel’s branding journey & corporate experience

(14:27) Joshua’s story: from Myspace to millions to resetting life

(21:54) How we met: corporate meets entrepreneur

(26:48) The shift from transactions to relationships

(30:33) The power of using your authentic voice

(35:15) Why personal branding is more important than ever

(41:27) Real talk: life, family, and entrepreneurship behind the curtain

(46:12) What you can expect from YOUmanize™ Your Brand podcast

(50:03) Closing thoughts & call to action

The strategies, stories, and insights shared here are for educational and inspirational purposes only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results, your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.