In this powerful episode of YOUmanize™ Your Brand, we dive into the world of YouTube advertising, AI-powered ad strategies, and authentic influence with Aleric Heck, founder and CEO of AdOutreach and co-founder of keywordsearch.com.

From filming app reviews on a first-gen iPod Touch at 12 years old to building an 8-figure business, Aleric shares how his obsession with video turned into a global movement helping 3,000+ entrepreneurs scale with YouTube Ads (ethically and effectively). He opens up about the pivotal moments that shaped his career, the power of long-form content in short-form times, and why the Human Algorithm matters just as much on YouTube as it does on LinkedIn.

Whether you're an online entrepreneur, coach, content creator, or exec looking to deepen your understanding of video ads, this episode breaks down what it really takes to expand your impact on YouTube (not just your revenue) with a calculated, YOUmanized and AI conscious strategy.

We explore:

🟠 How Aleric turned childhood curiosity into a video empire🟠 His journey from App Find YouTube channel to 8-figure agency

🟠 Why YouTube ads outperform other platforms when done right

🟠 The human side of AI-powered ad targeting

🟠 Building brand trust with long-form content and authentic positioning

🟠 The mindset shift from chasing revenue to creating ripple effects

TIMESTAMPS

(00:00) Meet Aleric Heck - YouTube prodigy turned CEO

(05:36) How filming app reviews at 12 cemented Aleric’s passion for video

(11:59)  Building an online audience

(21:00) 2026 YouTube trends & strategy

(25:37) Aleric Heck’s take on AI

(31:01) AI ads vs Human Ads

(37:20) YouTube ads budget & strategy 

Real human connection creates real growth. When we stop marketing to people and start connecting with them, we shift from transactions to transformation and that’s when our brand starts making waves.

Download the 3 Hidden LinkedIn Signals Guide here → https://standoutauthority.com/3hiddensignals

Get started with the Brand Launchpad → https://standoutauthority.com/brandlaunchpad

→ Connect with Aleric Heck on LinkedIn: https://www.linkedin.com/in/alericheck/

→ Learn more about AdOutreach: https://www.adoutreach.com

→ Explore KeywordSearch: https://www.keywordsearch.com

→ Follow Aleric Heck on YouTube: https://www.youtube.com/@AlericHeckYT 

The stories, lessons, and strategies shared are for educational and inspirational purposes only. Your journey is unique, and nothing shared is a promise or guarantee of outcomes.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

In this inspiring episode of YOUmanize™ Your Brand , we sit down with the vibrant and wise Goldie Chan, known as the “Oprah of LinkedIn”, and we get into personal branding, storytelling, and the introvert's superpower. And most importantly about her new book PERSONAL BRANDING FOR INTROVERTS. 

From surviving cancer to becoming a Forbes columnist and launching a book on her terms, Goldie shares how her journey shaped her voice, visibility, and mission. You'll hear about her philosophy of personal branding, the importance of storytelling, and how she turned a sweatshirt into a launch strategy that connected deeply with her audience.

Whether you're an introvert, creator, executive, or simply someone wanting to show up more authentically online, this episode is your masterclass in quiet leadership, creative resilience, and making an impact without losing yourself in the process.

We explore:

🟠 What it really takes to write and launch a book as an introvert

🟠 Goldie's incredible career from brand strategist to LinkedIn legend to Forbes writer

🟠 How she used a signature sweatshirt to spark conversation and community in a sea of introverts

🟠 Why her journey with cancer changed how she shows up (personally and professionally)

🟠 Her thoughts for building long-term thought leadership in the age of AI

TIMESTAMPS

(00:25) Meet Goldie Chan: From cancer survivor to LinkedIn legend

(03:36) Why she wrote “Personal Branding for Introverts” and how it helps everyone

(05:15) The “Introvert Battery” and how to recharge as a creator

(13:00) The story behind the signature green hair

(21:10) Brand partnerships and leaving Forbes

(30:45) AI is making content bland

(35:35) Training your AI tools

(40:11) Goldie’s creative writing journey

(45:00) Going back to human and physical connection

(45:58) Introverts need to be more present and end

Real human connection is the most powerful form of influence. When you lead with who you truly are  (especially online) you create ripple effects that transform your brand and the people you serve.

Download the 3 Hidden LinkedIn Signals Guide here → https://standoutauthority.com/3hiddensignals

Get started with the Brand Launchpad → https://standoutauthority.com/brandlaunchpad

→ Connect with Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie

→ Purchase Goldie’s book: Personal Branding for Introverts: https://www.goldiechan.com/book 

→ Learn more about Warm Robots: https://www.warmrobots.com

→ Check out Goldie’s website to learn more here: https://www.goldiechan.com

The stories, lessons, and strategies shared are for educational and inspirational purposes only. Your journey is unique, and nothing shared is a promise or guarantee of outcomes.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 

👊 Get started now: https://standoutauthority.com/brandlaunchpad 

In this episode of YOUmanize™ Your Brand, Rachel B. Lee and Joshua B. Lee get real about the noisy world of modern marketing. Joshua B. Lee reflects on his journey from print ads to social media concerts to AI-driven funnels, and how it's time to recalibrate. You’ll hear why human connection will always outperform hacks, how trust is built in the details, and why your brand needs more soul (and heart) and (at times) less strategy. If you’re tired of being told you need a new vsl funnel or webinar every month, this one’s for you.

Listen in as we unpack:

🟠 Why "back to basics" is the next big marketing move

🟠 Lessons from the early days of social media marketing

🟠 How AI and digital fatigue are reshaping trust

🟠 The power of real human connection over click funnels

👉Download our free guide: 3 Hidden LinkedIn Signals – https://standoutauthority.com/3hiddensignals

EPISODE TIMESTAMPS

(00:00) The great recalibration begins

(07:43) MySpace, Yahoo, and Overture - buying cheap ads

(10:05) On Edelman's trust report

(15:39) COVID's impact on digital marketing

(18:35) Exhaustion from funnels and VSLs - move to connection building

(24:57) Authentic connection vs. mass layoffs

(27:51) Marketing basics 101 for human-centered storytelling

(32:45) Final thoughts: less noise, more value

The strategies, stories, and insights shared here are for educational and inspirational purposes only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results; your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 

👊 Get started now: https://standoutauthority.com/brandlaunchpad 

In this episode of YOUmanize™ Your Brand, we’re getting real about the invisible load so many of us carry, especially in marriage, motherhood, and business. From the myth of “balance” to navigating gender dynamics as co-founders and parents, Rachel B. Lee and Joshua B. Lee get candid about what it really looks like to run a (female-led) company and a family in today’s world. The reality is that in 2024, women-owned businesses accounted for nearly 39% of all U.S. businesses. Behind those numbers are mothers giving 24/7, and women in business and female entrepreneurs running companies while juggling the unseen. 

In this episode, we’re turning the conversation toward what really matters and how we lighten that load, together.

Listen in as we unpack:

🟠 What the invisible load actually looks like day-to-day

🟠 The myth of work-life balance (and why it's BS)

🟠 Why women are still judged more harshly for ambition

🟠 How gender roles play out in co-leadership and co-parenting

🟠 The mental health crisis among entrepreneurs

🟠 Strategies to survive (and thrive) through the mess

🟠 Why support systems are no longer optional

This conversation isn’t soft; it’s real, and it’s long overdue.

👉Download our free guide: 3 Hidden LinkedIn Signals – https://standoutauthority.com/3hiddensignals 

EPISODE TIMESTAMPS

(00:00) Welcome back to YOUmanize™ Your Brand

(00:48) Rachel on the mental and invisible load

(04:45) Letting go of ego in business roles

(07:00) Why “balance” is a lie

(10:58) Mom guilt vs. dad guilt

(14:00) Masculine vs. feminine leadership

(19:10) You can’t have it all (at once)

(27:05) Awareness and acceptance are everything

The strategies, stories, and insights shared here are for educational and inspirational purposes  only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results, your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 

👊 Get started now: https://standoutauthority.com/brandlaunchpad 

In this episode of YOUmanize™ Your Brand, we’re peeling back the layers on personal branding, family privacy, and company boundaries. From TikTok overshares to an ooops moment on our son’s Sweet 16 post, we’re keeping it raw, real, and relatable.

Listen in as we unpack:

🟠 The difference between vulnerability and venting🟠 When sharing starts to cost you your audience🟠 Setting brand-safe boundaries for personal stories🟠 Why even “small” audiences are still watching closely

You’re gonna want to tune in if you’ve ever asked yourself: “Should I post this?”

👉Download our free guide: 3 Hidden LinkedIn Signals – https://standoutauthority.com/3hiddensignals 

EPISODE TIMESTAMPS

(00:30) Welcome back to YOUmanize™ Your Brand(00:37) When does sharing your story build trust, and when does it become TMI?(03:30) Your audience isn't just strangers on the internet, it's your family, too.(03:56) Josh: I posted something about my son’s 16th birthday and it didn’t land well.(05:32) Just because you're comfortable sharing it doesn’t mean it's the right move.(09:15) Free speech doesn’t mean free of consequence, especially online.(13:00) Strategic sharing means understanding what’s valuable to your audience.(14:50) The difference between oversharing and storytelling when it's a company versus personal brand.(18:47) Gary Vee and Sarah Blakely are masters at balancing story and strategy.(24:02) 1-800-GOT-JUNK built visibility by letting people connect to a founder’s story.(28:00) Building trust happens the most with a personal brand (whether you’re an employed professional or an entrepreneur).(30:31) Your content should build relationships, not just reactions.

The strategies, stories, and insights shared here are for educational and inspirational purposes  only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results, your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

Download 3 Hidden LinkedIn Signals Guide here → https://standoutauthority.com/3hiddensignals 

Get started now → https://standoutauthority.com/brandlaunchpad 

This episode features the legendary John Assaraf - brain science expert, serial entrepreneur, and founder of NeuroGym. John goes deep into the neuroscience of trust, AI, and how our ancient brains are trying to adapt to the fast-changing digital world.

→ Subscribe to John Assaraf’s YouTube channel here https://www.youtube.com/@johnassaraf 

→ Connect with John Assaraf on LinkedIn here https://www.linkedin.com/in/johnassaraf/

→ Follow John Assaraf on Instagram here https://www.instagram.com/johnassaraf/

→ Check out NeuroGym here https://www.myneurogym.com/ →  Your Fast-Track to Ai here links.myneurogym.com/aifasttrackYT

→  Innercise App here myneurogym.com/innerciseYT

→ See John Assaraf’s website here https://www.johnassaraf.com/ 

We unpack how trust is formed, the real dangers of AI impersonation, and why it’s vital to reprogram our brains for this revolution. This episode is a must-listen for entrepreneurs, small business owners, and anyone navigating brand building in the age of AI

You’ll discover:

🟠 Why trust is wired into your brain

🟠 How AI is triggering ancient fear responses

🟠 The role of transparency in the trust economy

🟠 How to adapt your brand and leadership in a fast-changing world

🟠 Why every entrepreneur needs to “innercise” daily

👉 Download our Free Guide: 3 Hidden LinkedIn Signals here → https://standoutauthority.com/3hiddensignals  

(00:20) Rachel B. Lee and Joshua B. Lee introduce the  YOUmanize™ Your Brand podcast & guest John Assaraf’s journey: building 5 multimillion-dollar companies, 12 books, and x2 NY Times bestsellers

(06:16) How subconscious conditioning shapes trust.

(09:24) Navigating today’s fast-changing world requires new skills

(12:32) How AI can hijack trust and manipulate our minds

(14:58) By 2026, in every single category, AI will have an IQ between 400 to 1200

(18:03) At a DNA level, humans crave real connection, unpacking the biology behind our need for authenticity

(21:58) The fears entrepreneurs are facing today & why some businesses may not survive without adapting their mindset

(27:06) How AI is already disrupting businesses and why a wave of change is just beginning.

(36:17) Practical steps to reprogram your brain.

(36:42) John shares his powerful future-self visualization exercise and how it helps set clear goals and actions for 30, 60, and 90 days.

(38:47) Character traits needed to navigate the AI era and how challenges shape who we become.

(39:32) Training your brain to “become” your future self

(43:52) Rachel & Josh close out with gratitude and reflection

The stories, lessons, and strategies shared are for educational and inspirational purposes only. Your journey is unique, and nothing shared is a promise or guarantee of outcomes.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide – https://standoutauthority.com/3hiddensignals

🚀 Start building your brand – https://standoutauthority.com/brandlaunchpad

In this episode, Rachel and Josh dive into the intersection of artificial intelligence (AI), LinkedIn content creation, and building real trust online. They get personal about what it means to be human in a world full of AI-generated content, how to protect your brand voice, and the challenges (and opportunities) of showing up authentically on social media.

They unpack the dangers of using AI without integrity, how scammers are outpacing the average user, and why the human element still matters more than ever. From broken cameras to childhood stories, you’ll hear why real connection, not prompts, is the future of content.

Key insights:

🟠 Why Josh’s kids said his AI clone sounded “too happy”

🟠 The secret to prompting: don’t overthink it, just talk like a human

🟠 The scammers are learning AI faster than you and why that matters

🟠 Why Rachel always starts brand sessions by asking about childhood

🟠 How to train your AI with your story and real voice

🟠 The danger of fake stats, false links, and lack of source-checking

🟠 The YOUmanize Formula: Voice, Engagement, and Community

🟠 Why content without connection is just noise

(00:01:54) Josh’s AI clone story, “Dad, you sound too happy”

(00:03:33) What AI is learning from social media perfection

(00:05:13) Why most AI content is garbage and what scammers know that you don’t

(00:06:29) Only 10 percent of people actually use AI the right way

(00:07:42) Talk to it like a human, don’t overcomplicate prompts

00:08:16) Training your AI starts with knowing your story

(00:09:07) “Tell me your story” Rachel’s personal brand process

(00:15:14) Josh’s advice, ask your friends what they come to you for

(00:16:08) Will your kids have jobs? Teaching AI alongside real skills

(00:17:54) The stat-checking problem, bad sources and dead links

(00:19:30) AI’s trust problem and the rise of misinformation

(00:21:08) When online personas don’t match real people

(00:22:28) The 10-20-70 Rule, how to structure your content

(00:25:13) Why AI-generated reels all sound the same and how to fix it

(00:25:38) The YOUmanize Formula, Voice, Engagement, Community

(00:27:10) Content isn’t king anymore, connection is

(00:27:49) Building real community builds real trust

(00:28:43) Final thoughts, keeping humanity in content

The strategies, stories, and insights shared here are for educational and inspirational purposes only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results, your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide here → https://standoutauthority.com/3hiddensignals

👊 Start building YOUR brand → https://standoutauthority.com/brandlaunchpad

In this episode, we’re joined by marketing powerhouse Alex Cattoni, founder of Copy Posse, empathy empire builder, and one of the most authentic voices online today.

→ Subscribe to Alex Cattoni’s YouTube channel here → https://www.youtube.com/@AlexCattoni 

Alex opens up about what it really takes to show up, grow a brand without gimmicks, and fight through imposter syndrome, slow growth, and being misunderstood. It’s real, raw, and full of permission to just be YOU.

You’ll learn:

🟠 How Alex grew a community of 500K+ without chasing algorithms

🟠 What being seen really means (and why it’s so scary)

🟠 Why most creators stay stuck in “hiding” instead of creating

🟠 How AI is shifting the creative space and how to stay relevant

🟠 What it looks like to lead with heart, truth, and empathy in 2025

Whether you're building a personal brand or supporting others with theirs, this episode is a masterclass in YOUman marketing and unapologetic leadership.

👉 Download our free guide: 3 Hidden LinkedIn Signals – https://standoutauthority.com/3hiddensignals

(00:23) Introducing Alex Cattoni: Copy Posse founder and empathy-driven marketer

(01:16) From Marketer of the Year to Woman of Inspiration

(02:03) Building a 500k+ community: how it really happened

(03:06) From behind-the-scenes copywriter to public creator: the truth about starting

(04:57) Overcoming awkwardness and fear when putting yourself online

(07:43) The real reason you’re not creating content

(09:13) Why AI isn’t a shortcut and why human input will always matter

(10:56) How Alex Cattoni guides her community + team through AI disruption

(11:56) Why the value of human content is rising again

(13:17) Alex’s company policy: when AI is okay and when it’s not

(15:13) Chatbots, ManyChat, and automation done right

(17:08) Push-pull strategy: mixing automation with human follow-up

(18:41) Rebranding: why Alex did it and what changed

(21:00) From “Frankenstein website” to user-focused brand evolution

(23:07) Non-negotiables and standing against bro-marketing

(24:43) “De-douchify the internet”, how Alex’s viral tagline was born

(25:13) Creating a safe, inclusive space and the power of the Posse

(29:07) Favorite platforms: YouTube > LinkedIn > Instagram > (not) TikTok

(30:56) TikTok’s trap: consumption vs creation

(33:33) Wrapping up - why we love Alex Cattoni and what you should take away

The stories, lessons, and strategies shared are for educational and inspirational purposes only. Your journey is unique, and nothing shared is a promise or guarantee of outcomes.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide here https://standoutauthority.com/3hiddensignals

👊 Start building YOUR brand  https://standoutauthority.com/brandlaunchpad

Laying it all on the line and getting vulnerable about what it's really like to raise a family while growing a brand.

In this unfiltered episode, Rachel and Josh open up about building a business while navigating a blended family, where entrepreneurship meets parenting through step-family dynamics, neurodivergence, and mental health challenges.

This isn’t the highlight reel. It’s the raw, honest reality most won’t talk about and how facing it builds deeper trust, stronger leadership, and a more human brand.

You’ll learn:

🟠 How to parent (and co-parent) through ADHD, dyslexia, and emotional trauma

🟠 Why step-parenting can be the hardest and least discussed role in family life

🟠 What showing up with vulnerability really looks like when life feels chaotic

🟠 How emotional health as a parent shapes the leader you become

🟠 Why truth and authenticity drive real connection, even in hard seasons

If you’re growing a business and raising a family, and sometimes wonder “how do people actually do this?” this one’s for you.

👉 Download our free guide: 3 Hidden LinkedIn Signals https://standoutauthority.com/3hiddensignals

(00:00) Welcome: Branding, business, parenting and why this episode matters

(02:44) Being a step-parent at 30: the untold emotional challenge

(04:58) Raising neurodivergent kids: ADHD, dyslexia, and diagnoses

(05:59) Navigating trauma, therapy, and unpacking generational patterns

(08:04) Parenting preteens through eating disorders, depression, and PTSD

(08:55) How your own healing work shapes how you show up for your kids

(13:44) What we’ve gotten wrong and what we’ve done right as parents

(14:18) Lessons learned: emotional safety, support systems, and partnership

(18:45) Real talk: We don’t always get it right but we always reflect and improve

(23:59) What our kids have taught us about humanity and humility

(28:05) A message for the entrepreneurial parents doing their best

The stories, lessons, and strategies shared are for educational and inspirational purposes only. Your journey is unique, and nothing shared is a promise or guarantee of outcomes.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.

📥 Download 3 Hidden LinkedIn Signals Guide –⁠ https://standoutauthority.com/3hiddensignals⁠

🚀 Start building your brand –⁠ https://standoutauthority.com/brandlaunchpad

In this episode of YOUmanize™ Your Brand, Joshua B. Lee (The Dopamine Dealer of LinkedIn) and Rachel B. Lee (LinkedIn Top Voice and Branding LadyBoss) dive into the future of AI discoverability and personal branding. They reveal how AI tools like ChatGPT and Google’s evolving search now prioritize trusted voices, why being an “expert” isn’t enough, and how to position yourself as the go-to authority on LinkedIn.

You’ll learn how to protect and scale your unique IP, why authority now beats expertise, and how to actually stand out instead of getting lost in the noise.

You’ll learn:

🟠 How AI search is rewriting the rules of credibility online

🟠 Why protecting your intellectual property is critical for thought leaders

🟠 Practical LinkedIn strategies to boost visibility and trust in an AI-driven world

🟠 How to YOUmanize™ your brand so you show up in both human and AI searches

If you want to stand out on LinkedIn, grow your thought leadership, and be discoverable in the age of AI, this episode is for you.

The strategies, stories, and insights shared here are for educational and inspirational purposes only. As every person and business is unique, you are responsible for evaluating your own goals, strategies, and potential risks. Nothing shared is a guarantee of results, your journey and outcomes may differ.

Copyright © 2025 Rachel B. Lee, Joshua B. Lee & YOUmanize™ Your Brand. All rights reserved.