KCBS Bloomberg Tech and Business Report

Young people are drinking less - here's how the alcohol industry is responding


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A recent Gallup Poll shows that Gen Zers are drinking less than previous generations and they appear to especially be shying away from wine. Gallup says while the percentage of Americans who drink has been around the low 60% range for the past four decades, the number of younger adults who drink has dropped 10% over the past twenty years. Constellation Brands, which owns several spirit companies including Robert Mondavi here in the Bay Area, is trying to turn things around.

For more on this, KCBS Radio news anchor Holly Quan spoke to Bloomberg's Tiffany Kary in today's Tech and Business Report.

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