In this episode of HSS Presents, orthopedic resident Dr. Austin Kaidi speaks with sports medicine physician Dr. Jordan Metzl about using social media to authentically market a medical practice. Dr. Metzl traces his journey from early digital outreach to building the IronStrength community and offers insights on developing a credible online presence, engaging patients responsibly, and balancing traditional and digital media. The discussion covers professionalism, authenticity, and the risks of oversharing or product endorsement. Listeners will learn how young physicians can use social platforms to share evidence-based messages, build community, and strengthen their personal and professional brands.