What goes on within that structure could be endless. There's a lot of creativity that goes into that. I think that's where you can have that debate. This is not a formula, it's not meant to be a format that says every film is meant to be ... Is a paint by numbers. It is no, no, no. There's a structure, and your creativity, the way that the writer brings the dialogue, their protagonist, their hero, their villain to life, that's the magic.

What's fascinating is we all have something in us, we all have some expertise, some genius, some ability that the world, now when we define the world, the world does not have to be ... this is the part of a know, like, and trust.

Here's an example: Bill Wallace didn't know what to do with his 50,000 word manuscript so he and I sat down, and we did an interview. Next we created a book for him within a really short period of time. And then...we then made his book an Amazon best-selling book, and he now uses it as a tool to help bring people into the organization.

I believe we can be tremendously grateful for the gifts that we have gotten, from our great moments, our not so great moments, because of the lessons we can take out of that if we're intentional about it and we're paying attention to, "Who do I want to be? Who do I want to touch? Who do I want to help? And how can I use this to be more effective at it?"

I don't care who the person is, it boils down to there's going to be some level of fear of the unknown that we have to move through to get obviously to the next level. That is a process for people that really, really want to stretch the edges of what they were created to be. That is an ongoing process. It's not something you do and you're like, "Thank god that's over."

What's really been interesting is I've seen people's businesses flourish just from being a part of the community. Because they have gotten ideas of collaboration and have gone out and created, you know, their own health programs in collaboration.

I think when you recognize and when you come to realize that the other person is feeling no different from the way you're feeling, it takes the pressure off and it makes it easy if you do say, "Okay, it's awkward. It's awkward for me, but at the same time, it's awkward for her or him too. So we're both awkward, and we're both equally awkward now, and that's fine."

By creating these internal strategies, and making sure that their teams are functioning, that their executives are aligned, and that people are really pulling in the right direction altogether, in order to deliver, and to support the growth that you're able to create through your product market fit.

I also want to say that included in our Dream with a Deadline workbook is a bonus called Creating Rocking Affirmations, so it's three steps to create rocking affirmations. If your audience is really into the affirmations portion and as big of a Louise Hay fan as I am, be sure to check out that book even if it's just to get the three steps to create rocking affirmations.

Get that again. 30% of the people rated that relationship with a complete stranger as the closest relationship in their life. That's essentially like the thing, I can go to a coffee shop anywhere where you live, and go out, and find four people, and you'll walk away with a best friend.