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In this episode I give 3 Simple Ways Customers Can Easily Refer & Market For You. Referrals are CRUCIAL for your business, and they are literally FREE marketing.
I will be fully honest, referrals literally helped build my business and get it to a place of consistent bookings and full time income. The fact that my customers were HAPPY to tell others about me, to share my work with their friends so their friends could hire me as well, that was crucial. Especially for a 22 year old me that was full time in starting a business, with zero experience of running a business.
To start, keep in mind, People will refer you if they are happy with you. So by all means, do good work. Give your customers a positive experience, make them feel special, treat them with respect and be professional.
After you instill that work ethic in place, you can ask for referrals & allow your customers to help you reach new customers.
Simplify the work FOR your customer.
We are busy humans, so something as little as opening up your phone to type in a website, can be enough to deter someone away from helping you out in this department. So think of ways you can make that process easier for someone.
I recommend that you Make a QR code that is easily accessible for people.
Put it in your business cards, print it out and put it in your shop or office, have it on hand in your wallet or purse at all times. Simplify it for your customer, because all they have to do is scan the QR code and boom, pops up your website, your contact information, your reviews. Etc.
Pictures Promote!
If you have a physical space where customers work with you, Give your customers a reason to take a nice photo, and share that to social media, always always trying remind them to tag you and your business
If you don’t have a physical space, so someone like me for example. I’m a wedding photographer, I don’t have the need for a store front. Try to get creative with other ways you can use photos as a way for your customer to share you.
Have a system in place that allows you to ask for referrals right after someone works with you!
So create a system that allows for you to ask for a review right after someone works with you. Here’s a few examples of you how you can this