Your Business Boost

With so many services vying for people’s attention, as business owners - now more than ever - we need to be able to clearly communicate with our clients and potential clients so that we can cut through all the noise. 

My guest today is Nadine Nethery, founder of CAN DO! Content and one of her superpowers is her ability to create copy that provides this cut through.

Nadine shares her most valuable insights around truly getting to know our audience being key to creating copy to attract, delight and retain those dream customers. She gives us the actions we can take to do this - in a painless way! 

So, if you are on a mission to build genuine connections to drive sales and boost your business, you are going to enjoy my chat with Nadine.

Connect with Nadine:

CAN DO! Content 
Follow @candocontent on Instagram

Link to Nadine’s Audience Success Formula

Michelle Broadbent
Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

My guest today is celebrating 15 years in business… 15!!! When you consider how many businesses don’t even make it through the first year, this is absolutely something to be celebrated.
 
Felicity Zadro is the founder of Zadro Agency which is an integrated communications agency. In this interview, Felicity generously shares the highs and lows of her 15 years in business. The things she did at the beginning and at every stage of growth - what worked, and what didn’t. 
 
She has worked hard to build up her business and has had incredible success, working with amazing clients and winning awards as well as dealt with some crushing lows including the decimation of her client base in the wake of covid. 
 
Some of the secrets to Felicity’s longevity are consistency, not sweating the small stuff and fostering a strong team culture.  She attracts rockstars and she lets them shine and is proof that it’s possible to build a great business with great people by your side.
 
I absolutely loved this chat and I know you will too.  
 
Zadro Agency

Connect with Felicity on LinkedIn

Felicity’s Recommendation - Zadro University

Book: ‘Cassandra Speaks - When Women Are the Storytellers, the Human Story Changes’ by Elizabeth Lesser  
 

Join my 5 Step Reset by Delegating & Outsourcing Masterclass here

 

Michelle Broadbent
Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

This week I am answering listener questions. These episodes are so much fun for me to do and I am thankful to those listeners who sent through their questions. 

In this Q&A episode, I share:

The most impactful thing I have done for my business
What advice I would give around niching in your business
My updated website
My favourite podcast guest (spoiler alert: I couldn’t pick one!)
My trip to Uluru
What I’m reading right now

If you have questions or ideas for a podcast episode, don’t hesitate to get in touch at any time. I love hearing what is important to you. It helps me create valuable content for you each week. Connect with me via email at [email protected]

Michelle Broadbent

Follow @michbroadbent on Instagram

 

See omnystudio.com/listener for privacy information.

I love a business origin story. I am fascinated about how they got to be doing what they are doing now and what prompted them to take that leap into running a business.

My guest in this episode has a very special story. Melissa Reader is the CEO at The Violet Initiative, a not-for-profit organisation, providing information and support to help us navigate the last stages of life, and the grief and loss that accompanies it. They focus on the needs of family members, caregivers and friends, so that they can be better prepared and supported to help those they love to die well.

It was the death of her husband that led Melissa to this important work. At the time, she lacked the necessary support to navigate such a tumultuous time. Her failing to adequately prepare led to much pain and a deep sense of regret and she wanted to prevent as many people as possible from feeling the way that she did. And this is what led her to this important work.

Now if you think that this episode is going to be depressing, please don’t. I wanted to shine a spotlight on this incredible organisation and the woman who runs it as well as provide you with valuable information on how you can care for yourself, your team members and your business while dealing with grief.

Melissa’s recommendation: Listen: How to Find the Words for Tender Conversations by Dr Kathryn Mannix

To find out more about the important work Violet do, visit Here

To connect with Melissa Reader on LinkedIn

Michelle Broadbent
Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

Starting a business has never been easier but keeping one going is a daily challenge. 
But if it was easy everyone would be doing it, right?

It takes courage to show up day in and day out, most of the time without a clue what you are doing. The higher you climb, the more visible you are, the stakes feel higher. Feelings of inadequacy or incompetence take control.

You’ve felt it, haven’t you? 

You second guess everything, start comparing yourself to others. That negative internal dialogue takes over. The wheels spin, panic sets in and this is often when you make some not-so-great decisions that feed this cycle of overwhelm. And the growth stops.

Now you might be feeling this right now and thinking that you are the only one - but you are not. It is perfectly common to question yourself.

Today I am sharing some tools you can use when uncertainty strikes - when you feel like you don’t know what the hell you are doing. And, yes, that may feel like most of the time!!! These are going to help stop the wheels from spinning and remind you just how ah-mazing you are.

Michelle Broadbent
Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

Everyone’s version of success is different.

For some, it’s hitting that magical 6 or 7 figure revenue figure
For others it’s being able to work a 4 day week
For you it might be working around the needs of your family
Or to be able to take the summer off every year.

I love shining a spotlight on clever, capable women who are succeeding on their terms and kicking massive goals in their business and that is what I am doing in this episode.

Julia Jones is a trainer and author with over 15 years of experience in postpartum care. Julia has trained almost 2000 postpartum professionals in over 60 different countries worldwide with her online course the Newborn Mothers Collective. 

In our chat, Julia generously takes us inside her business and how she has grown it to what it is today. We cover: 

• Building her incredible community
• How she shows up and serves community so well
• Sticking to a niche and being successful doing so
• How she stepped out of her business for 6 months and it continued to function without her
• Her passion and purpose which is the driving force behind everything she does

Whatever your version of success is, you are going to feel inspired after listening to this episode.

CONNECT WITH JULIA:
Instagram: @newbornmothers
Facebook: @newbornmothers
Website: www.newbornmothers.com

Michelle Broadbent

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

 

See omnystudio.com/listener for privacy information.

You may have come to the realisation that to grow your business, you can’t do everything yourself. But bringing people onboard does mean that you need to deal with the seemingly complex world of HR.

Instead of fumbling your way through and making it up as you go (no, you are not the only one!!), my guest, Leanne Hasting, is here to help.  

Leanne is the founder of Leanna J Consulting and is the Go-To HR support for busy small business owners and leading not-for-profits. 
 
She makes HR easy to understand for her clients - and us - helping create productive, people-centred, compliant, genuinely happy workplaces.
Leanne is also a sought-after mentor for first-time managers and business owners who want to step into a leadership role with confidence and she has some great advice around this for us in this episode.
Leanne is honest, generous and completely non-judgemental. She also has a completely hilarious life boost for us so make sure you stick around till the end for that.

Leanna J Consulting 
Follow Leanna J Consulting on Instagram 
Connect with Leanne Hasting on LinkedIn

For more details on my Finding Unicorns program here.

Michelle Broadbent

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

Are you set for the new financial year? 

Today I am sharing my 3 Step Reset so you can start off on the front foot this month:

Reflect 

Project

Protect

Put yourself in supercharge mode for the new financial year. Let’s go!

Share with me the action you are going to take after listening to this episode. You can email me at [email protected]

And if you want further planning resources to set you up for an amazing Financial Year ahead, visit 

Michelle Broadbent

Follow @michbroadbent on Instagram

 

See omnystudio.com/listener for privacy information.

What are you so busy doing??

I have been consciously trying to avoid using the word “Busy” because, let’s face it, we are ALL busy and it’s BORING to talk about how busy we are all the time isn’t it?? 

Yet “busy” has become a default answer whenever we are asked “How are you?”

My guest in this episode is leadership coach Julie Hyde. Julie’s mission is for us to elevate our thinking around what keeps us “busy” and the importance of living and leading with intention.

Julie drops loads of gold in this conversation. My favourite quote of her’s was “we can’t lead others until you can lead yourself”. Boom!.

Julie also generously shares a personal story that illustrates exactly why it is so important for us to fill our time with meaningful, purposeful activities.

Connect with Julie

Julie’s Meditation app recommendation: One Giant Mind 

Michelle Broadbent
Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

With the end of financial year rapidly approaching, this is the time of year when business owners go into panic-mode. There is lots of scrambling around to do all the outstanding work required to wrap up the financial year and fulfil your obligations to the tax department, your team, your customers and suppliers.

What if it didn’t need to be so overwhelming every year?

In this episode, I share the actions I take on a weekly, monthly and quarterly basis to make the finance function pain-free all year round.

SUPERCHARGE YOUR NEW FINANCIAL YEAR - Register for my Half Yearly Planning Workshop here 

Listen to my previous EOFY Episode of Your Business Boost here
Michelle Broadbent

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.