Your Business Boost

My guest in this episode is the video ninja herself, Rebecca Saunders. Rebecca works with business leaders, course creators and speakers to make their impact on the world through video.

Video is something that is becoming increasingly important and Rebecca’s superpower is making showing up on camera manageable and uncomplicated.

In this episode, she shares her wisdom with us - all of it focused on saving us time, money, removing the stress and overcoming our camera fears.

After listening to our chat, you are going to feel more confident about creating content that is authentic to you and aligns with your business objectives.

Rebecca’s Life Boost recommendation: A Repurposed Life by Ronni Kahn

Join Rebecca’s Video Accelerator program

Connect with Rebecca

Follow @therebeccasaunders on Instagram

Michelle Broadbent

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

It can feel a little like the world of Facebook ads is a mystery. It’s an ever changing landscape and a source of frustration for many small business owners. 

Today’s guest is Stacey Hughes - a digital ads expert and she is here to demystify the world of Facebook ads for us. Stacey helps small business owners boost brand awareness and attract more clients with attention-getting digital ads that deliver clicks, leads and ultimately, sales.

In this episode, Stacey shares some actionable advice that we can implement right away to start attracting new customers into our world.

‘You can slowly build up an organic audience, or you can fast-track your results with clever, targeted ads campaigns,’ says Stacey. ‘I want business owners to learn from the mistakes I’ve made and fast-track their success, sell-out their courses and build the business of their dreams.’

You can connect with Stacey here

And download her free resource here

Michelle Broadbent

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

 

See omnystudio.com/listener for privacy information.

Many of the women building their businesses that I speak to tell me they love the idea of providing a rock star experience to their clients, but fall short because they don’t have the time.

I’m going to let you in on a little secret - lots of those “personal” touches are not done by the service provider. Many elements of that supreme service are provided by their support team.

What could you imagine getting someone to help you with?

In this episode I share some ideas for parts of the customer experience you could outsource in your business.

FIND OUT MORE ABOUT MY FINDING UNICORNS PROGRAM HERE
Michelle Broadbent
Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

 

See omnystudio.com/listener for privacy information.

As service providers, we want to ensure that our service is delivered in a way that has our clients coming back for more. We want them to feel like they have had the best experience possible and become our raving fans.

Too many business owners spend a great deal of time, money and energy on getting customers through the door but sadly don’t put as much effort into keeping them.

So today I am sharing some tips for how you can make sure your customer journey is truly representative of you and your business and where you could make some small changes to really elevate their experience.

Michelle Broadbent

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

This week’s guest is multi-award winning hairdresser and highly acclaimed national educator, Laura Macleod. Just over four years ago, Laura exited her successful, seven-figure business to pursue her true love - educating, mentoring and training salon owners and their teams. 

Laura is a champion for her industry and is her clients’ biggest cheerleader.  With emphasis in the digital space on “building a community”, Laura has built hers without a digital platform. The secret ingredient? Providing exceptional service. She is heavily invested in her community and they love her for it. Seriously, their loyalty to her is akin to Tay Tay’s Swifties.

In our chat, we talked about the value and importance of service, how she supported her community through the horror show that has been the last 2 years, how important it is for the helpers to have helpers and much more. 

Michelle Broadbent
Connect with me via email at [email protected]

Follow @michbroadbent on Instagram
Macleod Education

 

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As business owners, it is natural for us to look externally for examples of ways of doing things better or differently. If there is something new we want to do, we look for examples around us of people who are doing what we want to do.

When I have conversations with women around boundaries or getting support in their businesses, their blocks come from the fact that they don’t have those examples of what is possible. 

Did you know there are people watching you right now that you don’t even know are watching you?

In today’s podcast, I talk about being the example. About showing the women around us that success doesn’t have to mean burnout, late nights and a strung-out version of you.

We can be the circuit breakers and show others that there is other, better, more sustainable ways to live our lives.

Michelle Broadbent

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

One of the qualities that I most admire in women who are at the top of their game is generosity.

Usually, I find it's the women who had to work really, really hard to get to where they are who tend to retain their generous spirit when they reach the top. It’s like they never forget where they came from, no matter how big their teams and their bank accounts become.

Today’s guest is one of those generous leaders.

Sharon Williams is CEO and founder of Taurus Marketing. She is an international marketer, PR strategist, speaker, entrepreneur and media commentator.

Sharon is passionate about empowering, educating, educating and inspiring others.

She created her mentoring program TaurusAcademy© for interns, graduates and members of her team. The support that she provides people through this program, even after they leave her employ, is next level.

I love sharing business success stories and I hope that you will be inspired by Sharon’s.

Connect with Sharon
Michelle Broadbent
Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

Today, I talk about the importance of scheduling in circuit breakers - making space to remove ourselves from our regular responsibilities and surroundings. How restorative this time is and how it inspires limitless, blue-sky thinking.

I have just returned from the most wonderful circuit breaker - my Business Retreat for One.

This is a non-negotiable practice that I have been doing each quarter since I started my business. It’s looked different over that time depending on the season of life, business, budget, lockdowns, etc. 

You can do this too. I’m sharing how I make it work in my life and what I do while I’m away so you can identify elements to bring into your own life.

Michelle Broadbent
Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.

It’s been a while since I did a Life Boost episode - where I share the things which given my life a boost. With Easter upon us, I thought it was good timing to share what I’ve been reading, watching and listening to in case you are looking for inspiration to while away some hours this long weekend.

I would love to hear your recommendations too. Share them on Instagram or email me with your faves so I can add them to my list.

Happy listening!

RECOMMENDATIONS:
The Younger Wife - Sally Hepworth  https://www.amazon.com.au/Younger-Wife-Sally-Hepworth/dp/1760784982/ref=asc_df_1760784982/?tag=googleshopdsk-22&linkCode=df0&hvadid=463581824762&hvpos=&hvnetw=g&hvrand=7924438709397890275&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9071826&hvtargid=pla-1387415844221&psc=1 
The Mother In Law - Sally Hepworth  https://www.amazon.com.au/Mother-Law-Sally-Hepworth/dp/1760988014/ref=pd_sbs_sccl_3/358-9820247-6076814?pd_rd_w=RszyO&pf_rd_p=2ea63d53-554c-4def-9e88-56ee4bd0fbe9&pf_rd_r=M9WXA5SAKEXDXMS8CK8C&pd_rd_r=5131e2d6-0569-40a0-b81c-c0e768d47044&pd_rd_wg=hmucb&pd_rd_i=1760988014&psc=1 
Again Rachel - Marian Keyes  https://www.amazon.com.au/Again-Rachel-unmissable-heart-breaking-bestseller/dp/0241441137/ref=asc_df_0241441137/?tag=googleshopdsk-22&linkCode=df0&hvadid=530139359446&hvpos=&hvnetw=g&hvrand=2558369240509428265&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9071826&hvtargid=pla-1407916990986&psc=1 
The Audacity - Katherine Ryan  https://www.amazon.com.au/Audacity-first-superstar-comedian-Katherine/dp/1788703987 

Taylor Tomlinson: Quarter-Life Crisis (Netflix)
Bridgeton (Netflix)
The Dropout (Disney Plus)
The Teacher (ABC iview)
Million Dollar Listing (Netflix)
Location Location Location (Lifestyle Channel)

Michelle Broadbent
https://www.michellebroadbent.com.au/podcast/  

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram
https://www.instagram.com/michbroadbent/  

It’s been a while since I did a Life Boost episode - where I share the things which given my life a boost. With Easter upon us, I thought it was good timing to share what I’ve been reading, watching and listening to in case you are looking for inspiration to while away some hours this long weekend.

I would love to hear your recommendations too. Share them on Instagram or email me with your faves so I can add them to my list.

Happy listening!

 

RECOMMENDATIONS:

• The Younger Wife - Sally Hepworth
• The Mother In Law - Sally Hepworth
• Again Rachel - Marian Keyes
• The Audacity - Katherine Ryan
• Taylor Tomlinson: Quarter-Life Crisis (Netflix)
• Bridgeton (Netflix)
• The Dropout (Disney Plus)
• The Teacher (ABC iview)
• Million Dollar Listing (Netflix)
• Location Location Location (Lifestyle Channel)

 

Michelle Broadbent

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

 

 

See omnystudio.com/listener for privacy information.

We get told as we are building our businesses that “those who market well win”. Sadly, there are way too many talented service providers struggling to grow their businesses as they are not born marketers. 

If you are someone who finds doing marketing activity overwhelming or put it in the Too Hard Basket, you are going to enjoy today’s action packed episode.

My guest, Jane Hillsdon, is the founder of Dragonfly Marketing and The How To Do Marketing Academy.  She has supported hundreds of small business owners make good marketing decisions to ensure it delivers a healthy return on investment for their business.

What I love so much about Jane is her realistic and authentic approach to devising simple marketing strategies - strategies that identify and leverage opportunities, and most importantly, help achieve business goals. Because that is where all the activity should stem from - the goals of the business, not what all the cool kids are doing on social media.

Jane’s positivity and energy is infectious and you are going to walk away from our chat with bucket loads of tips to make marketing easy and do-able so make sure you have your notebook ready.

JANE’S RECOMMENDATION - 'This is Marketing' by Seth Godin

CONNECT WITH JANE & DOWNLOAD HER ONE-PAGE MARKETING PLAN

Michelle Broadbent

Connect with me via email at [email protected]

Follow @michbroadbent on Instagram

See omnystudio.com/listener for privacy information.