Social media strategist Robin Wilson of Social Grenade joins Chris Keene, John Anderson, and Renaldo Leonard to break down why the standard dealership playbook of sold customer photos and copied-everywhere posts gets zero traction. Robin shares how to read your insights like a sales board, why educational content built on customer pain points beats promotional posts every time, which platforms reach which buyers, and why YouTube is the most urgent channel in automotive right now as AI search tools like Gemini start pulling answers from video. Plus: the ten-video how-to playlist every dealership should film this month, why TikTok is the number one search engine for buyers under 30, and why social media only works as a top-down initiative.