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Monica McKittrick returns to the podcast with a wealth of insights from her remarkable transformation from hands-on nurse practitioner to CEO of a thriving Direct Primary Care practice with seven providers across three locations. Her journey offers a roadmap for anyone considering the entrepreneurial path in healthcare.

When Monica transitioned away from patient care, she worried her 350 patients might leave. Remarkably, she lost only two. This testament to relationship-building reveals how thoughtful transitions can maintain patient trust while allowing provider growth. Now enjoying true freedom—including a recent two-and-a-half week vacation where "no one cared" she was gone—Monica demonstrates that building a self-sufficient practice is achievable but requires intentional systems and leadership.

The challenges of marketing DPC practices cannot be overstated. As Monica explains, "Nurse practitioners are not natural marketers" and the unique nature of healthcare means patients need to both know you exist AND need your services at precisely the right moment. Her experiences expanding to multiple locations reveal critical insights about community integration, geographic challenges, and why having a marketing strategy is essential. The realization that "success to me is not 10 clinics" but rather freedom to enjoy life while making an impact led Monica to create resources for other providers.

Her upcoming book "DPC: Dream Job or Total Disaster" (available August 4th) offers a crucial roadmap for determining whether DPC ownership aligns with your personality and goals. Rather than a technical how-to guide, it helps providers make the fundamental decision about whether to pursue DPC at all. Coupled with her "DPC Launch Kit" course, these resources reflect Monica's mission to help the right providers succeed in this model, ultimately expanding access to patient-centered care.

Connect with Monica at the DPC Launchpad conference in February and explore her resources at DPCformula.com to discover if direct primary care entrepreneurship is your calling or a path better left unexplored.

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