How do you scale a game from zero to hero? And how does your growth job change as the game gets bigger?

In this Growth Masterminds we chat with Itay Milstein, VP of growth at Braingames. He's formerly from Wivo and was head of growth at Huuuge Games. Braingames makes Word Farm Adventure, a fast-growing game that is a mashup of word puzzles and a world-building farm sim.

We chat about:

- scaling growth

- when to scale

- the hardest part of the cold start

- how growth is different now than 2 years ago

- how performance marketing changes over time

- organic growth