Your First Thousand Clients with Mitch Russo

There is no business that starts from ease and fun. It is from hardships that successful business owners gain quantifiable experiences that allow them to use the obstacles they encounter to grow. Michael Alden always knew he wasn’t a big fan of the “If only I had” syndrome. As he was envisioning his first business, Michael was also planning for positive impact on people’s lives. Nine years later, he and his company were able to do that. Michael Alden shares his story of starting a business, the struggles along the way to success, and how they kept true to their core values.

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There are two types of people in the business world: those who hustle and like the hustle, and those who would rather go to the bar and chill. Robert Kandell was a hustler in corporate America and was excited to roll out to work every day. The space he was in needed a lot of leadership and management skills which he was well equipped for, but this cost him to be disconnected from his wife to the point that they were just passing by each other. He looked for help and found it, and this led him to start his own business, One Taste, in 2004. Like most startups, it looked great in concept but didn’t do well in marketing. Thanks to the Blue Ocean Strategy, Robert came up with a business plan to gain the attention he needed for his business. Learn why writing these powerful ideas down first before launching is important as it can make others see the pathway to success that you are seeing.

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It’s really important for every startup to have a team that has a healthy alignment to the vision and mission of the company. A good leadership mindset can make the company go the distance but the team needs to be there as progress happens. Certified Predictive Index practitioner Bill Flynn gives a simple five-minute free choice test to describe and understand the behavioral tendencies of people in a work environment. He believes that businesses survive because of people, strategy, execution and cash. Learn how the predictive index can be a great tool for the hiring process as well as in company growth.

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Most fresh graduates from college have the default mindset of being impressionable and rushing into things just to get to their destination. This is perfectly understandable and normal because almost the same thing happened to Jason Swenk. It was the dot com era and he was hired into a company like he was a college football superstar. His computer degree helped him perform in his job but he realized that sitting around and trying to be significant didn’t make him feel fulfilled. He knew what he was good at and saw clearly what he was passionate about, so he started building confidence that he could do it on his own and start his own business and went through the phonebooks to offer his services. Jason shares his experiences of self-awareness to understand the needs and challenges of his clients.

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Seeing a future where there is only success for the business and the clients is a big image for our minds to filter. But with this mental conditioning, entrepreneurs can see the future the way they are programming the outcome so that the mind can represent it as something being done in actual reality. And with this belief of visualizing success, Logan Christopher of Lost Empire Herbs believes that entrepreneurs can bring clients to their doors. Learn more of Logan’s mental conditioning and how this visualization method became a big part of his life and his business.

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Track, measure and adjust. These three words when put into action can solve the lack of sales and problems most companies suffer from. This leadership mindset was developed by business expert Thor Conklin who started his entrepreneurial journey at the age of 18 by selling life insurance door to door. Because of this, Thor has always been going the extra mile to make things work. But more important than looking ahead is committing to micro-commitments that will hold you accountable to the decisions that you make and actions that you take. Learn more of how business leaders can focus on the problem and not the symptom of lacking profit.

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Online marketing started to come around in the early 90’s. Some businesses lost the opportunity to scale, but others quickly figured out how to deal with the disruption. Doug Brown, LinkedIn marketing pioneer and founder of Szeak.com, was sitting right in the middle of all of this as a financial adviser in Wall Street who turned into an internet marketer. He saw that the disruption that came with the internet didn’t mean people were consuming less, they were just consuming in a different way. He made the shift and co-founded the third largest PR distribution platform in the world, Newswire. But just like any other business, this did not keep going in a straight line so Doug made another shift and developed LinkedIn formulas for people to follow and build connections. Learn how this became a breakthrough in PR marketing and how his new company Szeak.com is making another disruption.

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Clarity creates vision which then makes it easier to navigate through a stormy path. Adam Markel started practicing law with a fulfilled life but a heavy heart. Even when he knew this, he kept living like this for 18 years. Adam feared making a change, but learned to face this fear and commit to the pivot process that life was throwing at him. Adam is now a renowned business growth consultant who helps entrepreneurs find their courage and their inner peace so they can be truly fulfilled in life and in business. Learn how you can make everything clearer for you.

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Before a business can scale, there will be days when it fails on the market. Whether this failure comes from defective technology or a poor idea isn’t the question. Rather, will the leader be willing to make several business pivots to get his crew through the course? Business expert and Pfizer pioneer Malcolm Bohm knows that if a business is not making those critical pivots, then they cannot pull in costumers. A product needs to have different flavors and sophistication in order to sell and make a start-up become a 150 million dollar company. Malcolm shares his journey from a few clients to a few thousands clients and the changes and challenges that came along with it.

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When you offer something free to the client that will allow them to get to know you, then that would be a good lead magnet. One of the best lead magnets is writing a book geared toward getting a good position in the market. JG Francoeur learned this lesson after he invested his last thousand dollars and wrote a book to help him perfect his position in the market. His 300 clients blew up to 3000 in six months with five offices and 30 employees. Learn how writer entrepreneurs are using books as an effective marketing tool to get on top of the game.

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