Your First Thousand Clients with Mitch Russo

From the time he was young, Rennie Gabriel was struggling with how to handle money effectively. It was definitely not taught in schools and the CPAs he approached certainly did not have personal budgeting information that they could teach. When he got deeper in debt even though he made more money, it finally dawned on him that more money was not going to solve a problem of mismanagement. He began to model what works and started hanging around with people who had the attitudes he needed to adopt. Rennie started copying what the wealthy did and started understanding the attitudes that wealthy people operated by. That’s what led him to start a program called Debtors Anonymous, a twelve-step program for people who can't handle money to find mental, emotional, and psychological support from other people who’ve been through the same things.

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Jesse Cole is gifted in creating an entertainment experience that draws big crowds. He is able to take the worst performing team into stadium-packing teams based entirely on the idea of doing things differently. He is highly known for his work with the Savannah Bananas and his mantra in life is to think differently and let that make you millions. Any entrepreneur wants to be builder. Jesse is no different. He likes to take on a challenge, and that’s what he did with Savannah Bananas. From a baseball business, he turned it into an entertainment business. He turned baseball games into a circus that have the players do choreographed dances. Jesse shares that with creating attention, you can start creating customers for life.

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Connecting with people is every entrepreneur’s biggest focus because through these connections come the growth of a company. Between connections and growth is the relationship culture, and this is where Michael Zipursky learned what was and wasn’t working when he was building a consulting business. He got to places and gained access to high value customers by hanging out with ex-pats and foreigners in little takoyaki joints and ramen stalls instead of going down to the local bars like his contemporaries. Michael shares his story of making the switch of working with outside companies to working individually with coaches and consultants.

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Fiction is the spark for most writers. People learn from stories regardless if a writer writes elegantly. It’s how the stories are told and how people learn from it that inspired Caleb Breakey to start his ghostwriting company. Starting out, he was willing to undercharge himself with his first client at $300 for an entire finished book that he needed to edit. From there, he grew the $300 to a six-figure business and perfected the Speak to Write process. Caleb shares the seven steps for writing a powerful book and getting it out there to inspire people.

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A lot of people know what their passion is but they have no idea how to express it, and hence they get stuck. There are passions that are tied to external and physical things that are all temporary, and people are often caught up in the feeling of constantly being behind their dreams and passion. This usually happens when you develop a mindset that what is around you is the truth you need to respond to. Bri Seeley helps people get out of that mindset and practice their truth to show up fully in life. She shows people that the ability to love oneself is more meaningful than living in a big beautiful house. 

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There are times when you don’t need all the trappings to get things started. When you are in alignment with your goals and the path you need to reach them, you will do all you can to make the sophisticated simple and realize your dreams. Dov Gordon believes that being exceptionally good at what you do will make your clients move forward in key areas they are currently having concerns with. You don’t need to share the same experiences to get on the same level with them and show how you can assist in removing the obstacles along the way.

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Starting a business can result in one of two things, you either make money or lose it. Matt Watson has experienced both with his own company but that didn’t deter him from working on improving his product. His experiences taught him how powerful online advertising can be. He shares how startups can efficiently get on the first page of Google when people are searching for answers. As the Founder of Stackify, Matt has proven that consistent content marketing is a fast and efficient way to gain exposure and traction.

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As we step into life, we see people who are already at the top. Selena Soo, a super fan of thought leaders and successful people, found that she wanted to know more than how they got there, she was seeking inspiration. What started as helping people for free so she’d get to meet her idols grew into an impactful contribution of connecting people through authenticity, simplicity, and brilliance. She explains the importance of admiring great people, learning their best practices and values, but also letting your idols see your own value. Selena shares her publicity strategies and how to build lasting relationships as a super fan.

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Google can help users get to you when you can provide the answer to their questions and show the system that you're an authority on the topic. This is where Paul Kortman helps clients dispel myths and rumors around SEO. He explains how links are equally important to leverage your content. He reveals how diving deep into the market you are writing about can help you find what is missing for people so that they will become interested in you.

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The key to make work feel like it’s not work is to enjoy what you are doing. Marc Mawhinney discovered this when he decided he wanted to become a coach after being in the real estate industry for ten years. He doesn’t tell people that being a coach is easy and quick way to make money, because it wasn’t like that for him. What Marc tells his clients is to do a daily something that they enjoy so putting in the extra hours doesn’t feel like extra hours. His got his clients through podcasting, Facebook groups and email marketing, knowing that results will come, he just needs to stay current and consistent. He shares what it takes to be a coach and how you can find yourself wanting to be one.

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