Your Greatest Work

Marketing is so wildly successful because sales and marketing people have been able to capture the primal brain, triggering emotion and primal urges to buy. This exact same neuroscience applies to learning design. In the process of change, it starts with awareness. A lot of course creators are trying to convince people with facts and data. Basically trying to convince the rational brain when in fact you should first impact the primal brain to impact decision. My guest in this week’s episode is Bogdan Manta. Making neuroscience digestible and easy to apply to our own learning experiences is his special skill. Bogdan Manta has key expertise in the fields of persuasive communication, neuromarketing, neuroscientific persuasion, behavior profiling, live immersive experiences, show production and more. Despite this impressive experience, ego doesn’t get in the way; he is a pleasure to learn from and you will absolutely take away ideas to appeal to the emotional brain, helping people learn and retain with aha! moments. Tune in for conversations that include strategies you should be incorporating into your course content. In this episode we cover: - Why we have to drop our ego - What should we simplify - How to impact behaviour change - What exercises and activities to include to overcome mindset hurdles - Course creator ethics - Evaluating programs and getting useful feedback - How he’s using Artificial intelligence for impactful learning This is a must-listen episode if you want to level up your learning experiences About Our Guest Bogdan Manta, Founder The Essential Workshops & BvdM Consulting Over 20 years of unleashing Neuroscience for business, creative writing, negotiating, facilitating, presenting, executive consultancy, neuromarketing, pitching, as well as show production and project management, I provide key expertise in the fields of persuasive communication, neuromarketing, pricing psychology, neuroscientific persuasion, behavior profiling, live immersive experiences, show production and live communication. Through immersive learning and experiential cognition we deliver impactful and truly memorable experiences; as Maya Angelou once said, ‘’people will forget what you said, they will forget what you did; but people will never forget how you made them feel’’. [https://www.linkedin.com/in/bogdanmanta/](https://www.linkedin.com/in/bogdanmanta/) Books Discussed in Episode: [Robert B Cialdini PhD](https://www.amazon.ca/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Robert+B+Cialdini+PhD&text=Robert+B+Cialdini+PhD&sort=relevancerank&search-alias=books-ca). Influence, New and Expanded: The Psychology of Persuasion [Daniel Kahneman](https://www.amazon.ca/Daniel-Kahneman/e/B001ILFNQG/ref=dp_byline_cont_book_1). Thinking, Fast and Slow

"My clients have turned typically negative experiences, like weight loss and exercise into the catalyst for them to feel like their best self every single day." - Jordanna Nativ If you've ever wondered why it's so hard to get your learners or clients to create lasting behaviour change, that's because you may be missing an important element — Mindset. My guest in this week's episode is Jordanna Nativ, a Team Strong Girls coach, Certified Eating Psychology Coach and NASM Certified Personal Trainer. She coaches her clients towards incredible transformations by digging deep into mindset, helping clients and students overcome their own hurdles to success. Jordanna is passionate about helping her clients shine. She credits them for doing the hard work and showing up ready to transform. When working with Jordanna, you can expect results and an education that will last a lifetime. Tune in for conversations that include strategies you should be incorporating into your course content. In this episode, you'll discover: - how to use marketing strategies to create more personalized content - what it means to become very familiar with your ideal client - strategies to make courses more finishable - Jordanna's own ups and downs creating her first course

Thank you for listening. In this episode, we’re talking about an iceberg. The tip of the iceberg is your course that people see. All of the things under the waterline – the things that surround your course or are inputs for your course or program. Read about this or see a visual on my blog with details outlining each component. https://www.boostld.com/blog/your-course-is-the-tip-of-the-iceberg In this episode we will cover may things surrounding your online course. Let’s talk about your course, the tip of the iceberg--what people see. This is the solution. You can jump straight to solution. You can create something that you sell right away and make fast. And there are a lot of online marketers that are telling you that you can launch a course in a day. This is a marketing ploy. Be careful. There are lots of things that you should consider if you want to make a quality learning experience **Ideal customer** When selling direct to consumer, have a clear picture of your customer avatar. This is the person who is buying and taking yoru course. Consider demographics, psychographics, skill, knowledge and mindset gaps. This information is useful for your marketing and for your learning content. It will impact your marketing It will impact your research Create a survey using google forms or typeform. Survey your ideal customer and ask them what are your goals. What would you like to be able to do differently? What kind of skills do you have? Where are they at with their skills. This will inform the gaps that you include in your training or course. Create training to support real needs. You’ll be way closer to your ideal customer’s target needs than if you jumped straight into solution. I always do research on the customer or learner before developing so you don’t waste time and money making something that’s not suitable. **Evaluation** How will you evaluate the learner’s capabilities and improvement, but also course in general. Plan this out as you’re going: knowledge checks, coaching or mentorship as part of your program or service. How will you identify a behavior or mindset change in your program? Evaluate whether learners are learning or not. This is helpful for future marketing to quantify improvement in skill, knowledge or mindset. For example, people saw a 40% improvement in X skill. Or, it took people on average 1 hour less time to edit their videos after taking my program. This program saves my learners time editing videos. It can help prospective buyers figure out if the course you’re offering will get them a good return on their investment. There are some stages to evaluate the learner. 1. Did they like it? 2. Do they know more? 3. Can they do something differently? Also you can evaluate your program to decide if it’s doing what you want it to do. If it's performing properly. I can also audit your program to find improvements. Schedule a call with me. **Program Support** How are you creating an experience to support learners as they’re going through your course? **Accountability** This should be baked into the course. Facebook groups aren't always the solution. How else you can practically bake accountability right in your course? For example, send a calendar invite to make it easy to set aside the time. **Tech Platform (LMS or EdTech)** Is it low tech like Notion or Email? Or are you using a platform like LearnDash, Kajabi or Thinkific? A lot of considerations and new platforms are popping up every day. If you need help wading through the sea of EdTech, I have experience to help you. I’ve done small and enterprise sized LMS set-ups. **Sales Funnels and Marketing Strategy** This funnel is important to drive traffic to your program. I can refer you to some great entrepreneurs who are amazing at teaching and supporting you in this space. You need a full marketing strategy to create content and bring awareness to your new program. I can help you

In my discovery calls, I hear this: tell me about your idea, tell me what you are excited about, how does this tie to your expertise, what do you need help with? The ideas are fabulous, but it's my job to help a client quickly check out if the market has an appetitite for what you're dishing up. It's really important to me that my clients don't waste their time or money. I'm interested in my client's success - your success equals my success. I'm your guide to increasing business revenue with a beautiful course or program that sells, not sits on a shelf. So, the question I ask before launching into developing your course or program is — have you checked with your potential clients if they want what you're offering? Do you have a plan to sell the concept or at least find out interest in it? When a serious business owner or entrepreneur, like you, decides to sell your course directly to an end user, you need to prevalidate or even pre-sell your course before you go ahead and make it. In this episode, I outline eight stages of a new learning product lifecycle. I am emphasizing what you should do as soon as you have an idea to convert your thought leadership or content into a course. Warning! This episode is only for serious entpreneurs who care a LOT about selling great learning products.