Your Intended Message

By George TorokBusiness Education Self-Improvement How To Marketing

Your Intended Message episodes

January 21, 2021 26 Jeff Mowatt, Customer Experience Strategist
Customer experience. How important is that to you - for your customers?
What are you doing to enhance the experience for your customers?
Are you sure you are building trust?
Jeff Mowatt, reveals insights from the customer perspective. Perhaps you meant well, but did your words convey the intended message? What might you say instead? How might smarter word choices build more trust with your customers and cement the loyalty of your relationship?
How might you position yourself as a trusted advisor instead of a phony friend? Why is that important to your business success?
Imagine your success when you enhance trust and differentiate your service to render price less relevant.
Are you tuned into the BS detector of your clients and customers?
What might you say to ensure that you continue to exceed expectations?
Your words matter because they determine the messages received and remembered by your listeners.
Listen in to learn how you can receive your copy of the 50 phrases that pay.
Learn more about Jeff's programs to become a trusted advisor and obtain your copy of 50 phrases that pay at the website
https://jeffmowatt.com/

Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests
He wrote Secrets of Power Marketing, the bestselling book of personal marketing
By the age of 21 he had visited 35 countries

Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1

38 min
January 14, 202125 Helen Wilkie, Executive Book Coach
Why might you write a book?
To safe guard your legacy
A How to book - or marketing document
A memoir for your family and friends
Helen Wilkie is The Executives Book Coach. She helps executives write their book, faster, smarter and more effectively.
If you've every thought about writing a book, listen to this interview with Helen Wilkie.
If you don't plan to write a book, listen to discover the obstacles one must face to write and publish a book successfully.
How is writing a book different from writing articles?
What are the three types of energy in writing a book?
Why is writing space and time critical?
What is more difficult than starting?
In this conversation, Helen Wilkie offers insights about what it takes to write a book and ideas about how to overcome the challenges.
https://theexecutivesbookcoach.com/
Grab your copy of Helen's new book on Amazon
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests
He wrote Secrets of Power Marketing, the bestselling book of personal marketing
By the age of 21 he had visited 35 countries

Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
36 min
January 07, 2021 24 Brian Kurtz, Serial Direct Marketer & Original Gangster
Direct marketing reaches both emotion and logic and calls upon both art and science.
Brian Kurtz, a serial direct marketer offers marketing insights from the lessons of direct mail marketing that can help you become a better email or online marketer.
Insights from this Conversation with Brian Kurtz
When you have to pay for printing and postage you learn the lessons of direct marketing quickly - or you fail miserably.
What might be the cost of failed email marketing? Damaged relationships.
How might you use the PS or the PPS in your email for better marketing?
Be a human in the B to B marketplace.
It's not the brilliant burger - its the hungry audience that makes the difference.
Marketing isn't everything. It's the only thing.
Brian Kurtz is responsible for the distribution of over 2 billion pieces of promotion copy in his career (online and offline).
Brian's latest book - OVERDELIVER does that. It over delivers on value because when you buy the book you get access to invaluable direct marketing resources in the form of pdfs, videos and insights from marketing gurus.
Learn more about Brian at his website
https://www.briankurtz.net/

Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests
He wrote Secrets of Power Marketing, the bestselling book of personal marketing
By the age of 21 he had visited 35 countries

Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1

48 min
December 31, 202023 Jordan Berman, Measurement of your communication
How do you measure the success of your communication?
Are you evaluating more than simple analytics?
How might you review the quality of your messaging?
How well are you addressing the trust challenge?
Jordan Berman, Vice President Global Corporate Affairs reveals lessons about staying connected with your workforce around the world - in normal times and especially during a pandemic.
Jordan Berman adds insights about communicating internally within your corporation with lessons learned about the best use of the various communication channels that might include:
Email
Social media
Newsletter
Town hall
Leadership meeting
Roundtable
Learn more about Jordan Berman here
https://www.linkedin.com/in/jordanberman1/
How to build stronger trust - Jordan's book - The Trust Trifecta
Much has been written about trust, but not about fostering it through meaningful connections built on powerful and impactful communication. This type of communication helps to build high-trust leaders and organizations and delivers concrete results: higher employee engagement, better-aligned organizations, more collaborative workforces, lower rates of attrition and stronger business performance.
Backed by compelling research, tangible examples and personal anecdotes, The Trust Trifecta explores leadership and connection-building through a new lens: communication. It examines three types of communication proven to establish and sustain meaningful and long-lasting connections.

Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests
He wrote Secrets of Power Marketing, the bestselling book of personal marketing
By the age of 21 he had visited 35 countries

Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
27 min
December 24, 2020 22 Yves Savoie, Strategic Advisor for Charities and Non-Profits
Communication challenges for charities and non-profits
Who are the distinct audiences for a charity?
What's the nuances to consider when communicating?
What're the similarities among the distinct audiences?
What are the results of negative versus positive messaging?
What are the challenges of coordinating a national message in two languages?
Yves Savoie reveals the perspective of communication from charities. He is the former CEO of Heart and Stroke Canada, and before that, the CEO of Multiple Sclerosis Society of Canada.
Yves Savoie provides advise and consulting on governance, strategy and impact to charities.
Learn more at his website
https://www.yvessavoie.ca/
https://www.linkedin.com/in/yves-savoie-b4925916/
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests
He wrote Secrets of Power Marketing, the bestselling book of personal marketing
By the age of 21 he had visited 35 countries

Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1

26 min
December 17, 202021 Joanne Black, Referral Selling
How to get more referral business?
The importance of following a referral system
Why should you ask for referrals?
Who should you ask for referrals?
How can you ask for referrals without appearing or feeling desperate?
These are some of the questions that Joanne Black addresses in this interview. There's a reason why her website is called No More Cold Calling

She points out that it's simple but not easy.
Joanne Black is known as America's leading authority on referral selling.
How might referrals help you?
Find a new job
Advance your career
Discover new clients
Build your social network
Test yourself. Take the referral selling quiz here
https://www.nomorecoldcalling.com/referral-selling-insights

Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests
He wrote Secrets of Power Marketing, the bestselling book of personal marketing
By the age of 21 he had visited 35 countries

Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
34 min
December 10, 2020 20 Derek Arden, Negotiating Expert
Did you know that you can become a better negotiator by learning the principles and practising the skills?
Derek Arden offers negotiating insights and simple tips from his international bestselling book, Win Win.
Discover why it's critical to have a "Walk away position".
How does the 80/20 rule apply to the negotiation period?
Learn how to use the power of the flinch.
Why should you take advantage of a "time out"?
Are you tapping the negotiation power of the "higher authority"?
Listen to this episode to become a better negotiator.
Then you might consider boosting your skills by reading his book.

The Negotiator
Derek Arden has been negotiating worldwide for over 25 years. He has studied the subject at Harvard, written best selling books on the subject and his Masterclasses get fast results. His company the negotiating agency provides confidential advice on negotiating situations, with either Derek in attendance at the meetings or coaching behind the scenes.

Visit his website for more resources on negotiation or to work with Derek Arden
https://www.derekarden.co.uk/

George Torok is your podcast host.
He hosted the weekly radio show, Business in Motion, on 93.3 CFMU for 19 years. During that time, he interviewed over 500 entrepreneurs, business authors and community leaders.
He’s known as “The Speech Coach for Executives” because he helps executives deliver more effective presentations. He does that through private coaching.
George is the creator of Superior Presentations – a presentation training program for managers, professionals, and sales teams.
Most importantly, George Torok is a student of communication. He examines the nuances, challenges, and secrets of effective communication.
Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
39 min
December 03, 2020 19 Sam Horn, Helping you stand out in a crowd
How to find, create and deliver that phrase that pays - so you are unforgettable.
How to stand out in a crowd,
Use words to your advantage in a creative and memorable way.
Ensure that people remember, relate to and act upon your words. Imagine that.
Sam Horn is back for this second interview She demonstrates the power of your words when you select them wisely and deliver them profoundly.
Sam Horn offer specific tips and clear examples of how you can make your intended message more effective with a bit of thought and these simple techniques.
It's not word play - but word profit.
Sam Horn is the author of Tongue Fu, POP! Stand Out in Any Crowd and Got Your Attention.
She was the Executive Director of the Maui Writers Conference for 17 years - and helped thousands of writers get their book out of their head and into the world.
Learn more about her programs here https://www.intrigueagency.com/
Check out the POP Master Class starting Jan 2021
https://www.intrigueagency.com/popmasterclass
And listen to this discussion to discover how you can get a $100 discount for the Pop Master Class.

George Torok is your podcast host.
He hosted the weekly radio show, Business in Motion, on 93.3 CFMU for 19 years. During that time, he interviewed over 500 entrepreneurs, business authors and community leaders.
He’s known as “The Speech Coach for Executives” because he helps executives deliver more effective presentations. He does that through private coaching.
George is the creator of Superior Presentations – a presentation training program for managers, professionals, and sales teams.
Most importantly, George Torok is a student of communication. He examines the nuances, challenges, and secrets of effective communication.
Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
36 min
November 26, 2020 18 Rob Ferre, Game Show Host
Gamification. How might you use games to connect with your team, audience and marketplace?
Are you engaging? Are you connecting? Are you building rapport? Are you encouraging people to have fun?
Gamification might be an effective way to accomplish that. Imagine how people might feel about you and your message when you help them feel better about the process.
Rob Ferre, is a specialist in creating and playing games with your audience. He can help you conduct more effective team meetings, take the sting off of training sessions and feel the energy of fun connections.
Games might offer physical, mental, memory or popular culture challenges.
The key point is that games engage the audience - either as an active participant or curious observer.

Learn more about Rob Ferre and his programs at the website Rob Ferre
George Torok is your podcast host.
He hosted the weekly radio show, Business in Motion, on 93.3 CFMU for 19 years. During that time, he interviewed over 500 entrepreneurs, business authors and community leaders.
He’s known as “The Speech Coach for Executives” because he helps executives deliver more effective presentations. He does that through private coaching.
George is the creator of Superior Presentations – a presentation training program for managers, professionals, and sales teams.
Most importantly, George Torok is a student of communication. He examines the nuances, challenges, and secrets of effective communication.
Connect with George Torok
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
37 min
November 20, 202017 Anders Boulanger, Engagement Artist, Attention Grabber
How can you grab attention? How can you stir interest? What might you do to get people to listen to you?
Anders Boulanger is an expert at that. He’s been performing since age five. He’s earned his chops delivering Walk Around Magic. He’s attracted attention to boring tradeshow booths. He knows what works if you what to capture attention and have people participate more.
Many people are
Unaware of the unintended messages they are sending
Untrained on how to connect with the audience
Unremarkable with their delivery – especially with virtual presentations
What is the engagement gap? What happens to 33% of the energy?
Listen in to learn about his exclusive offer for listeners of this podcast – 33% off the regular fee of his online course on - How to be More Engaging Online.
Here's that link to the Virtual Engagement training program. This is an exclusive offer for listeners of Your Intended Message
Zurl.co/W6yV

For more information about Anders Boulanger and his programs visit the website https://engagify.ai/
George Torok is your podcast host.
He hosted the weekly radio show, Business in Motion, on 93.3 CFMU for 19 years. During that time, he interviewed over 500 entrepreneurs, business authors and community leaders.
He’s known as “The Speech Coach for Executives” because he helps executives deliver more effective presentations. He does that through private coaching.
George is the creator of Superior Presentations – a presentation training program for managers, professionals, and sales teams.
Most importantly, George Torok is a student of communication. He examines the nuances, challenges, and secrets of effective communication.
Connect with George Torok
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
33 min