Most People Treat LinkedIn Like a Platform..... But It’s Actually a Pipeline.
If you're still treating your content like a “nice-to-have,” you're missing what it's doing:
It's filling the top of your sales funnel.
The right kind of content posted consistently and with a purpose isn’t just about likes and impressions.
It’s about building the kind of trust, authority, and relatability that gets people to take action.
Here’s what that looks like in real life:
Someone engages with your post? That’s a signal. Message them. Ask what resonated.
Someone votes on your poll? You’ve got data and a reason to follow up. Now you’re having conversations, not cold outreach.
Someone subscribes to your newsletter? Don’t ignore it. Reach out. Thank them. Start building the relationship.
This is how you move people from online to offline.
From “scrolling” to scheduling.
But it only works if you’re showing up with content that teaches, shares, and connects without sounding like everyone else.
That’s why I’m such a fan of using text-based image posts, poll questions, and newsletter editions that combine your lived experience with smart structure.
If you get this right, you’ll never have to rely on cold DMs, pitchy connection requests, or spammy sales tactics again.
Your content can do the heavy lifting.
But only if you treat LinkedIn like the top of your funnel and not just another place to “show up.”