So you heard about search engine optimization at a conference or on a marketing podcast. And now, you want to push a button and attract clients to your real estate website with the magic of SEO. But the only way to get to the top of a Google search is through consistent (and strategic!) content […]

The post SEO Isn t Dead with Kris Reid appeared first on Your Marketing Dude.

Yes, Facebook ads have gotten more frustrating for real estate agents since the advent of Special Ads Categories. But that doesn t mean that lead generation on Facebook is dead. It just means that you have to work a little harder to find your audience and get them to convert. Shayne Hillier and Matt Cramer are […]

The post Facebook Lead Generation Isn t Dead, It Has Just Changed with Shayne Hillier & Matt Cramer appeared first on Your Marketing Dude.

What would happen if you stopped talking to your significant other? Obviously, your relationship would not last very long. And it s no different with your database. It doesn t take long for clients to forget you exist if you don t stay in touch. So, what s the secret to building a brand that people remember? On this […]

The post Consistent Communication to the Same Audience Is How You Build a Brand appeared first on Your Marketing Dude.

With Zillow s recent announcement that it s becoming a brokerage, a lot of agents are worried about how they re going to compete with the trillion-dollar gorilla. But here s the thing: Zillow will never be able to have a beer with its clients or become a local community leader. It just can t build a personal connection with […]

The post Your Brand Is How You Compete Against Zillow appeared first on Your Marketing Dude.

A few short years ago, Facebook advertising worked really well for real estate agents. We could target people who were likely to move and collect quite a few quality leads. And then the rules changed, making it much more difficult to get our ads in front of the right audience. So, if Facebook ads are […]

The post Is Facebook Ads Dead? Yes, But There s a New Kid on the Block with Aaron Martinez appeared first on Your Marketing Dude.