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Cracking the code on client acquisition is perhaps the most common challenge facing divorce coaches at every stage of their careers. In this candid, strategy-packed episode, Debra and Tracy tackle the question they hear most frequently: "How do I find clients?" Drawing from years of experience building successful practices and mentoring coaches, they reveal seven powerful, field-tested strategies that go far beyond superficial marketing tactics.

At the heart of their approach lies a fundamental truth—successful client acquisition in divorce coaching depends on authentic relationship-building rather than flashy marketing schemes. Tracy and Debra emphasize the importance of defining your ideal client avatar with precision, explaining that "specificity is your superpower" in connecting meaningfully with potential clients. They share that approximately 70-80% of successful coaches find clients through strategic referral partnerships with professionals ranging from attorneys and therapists to hairstylists and personal trainers—essentially anyone your ideal client might confide in during their divorce journey.

The conversation flows through practical digital marketing approaches (including website essentials and content creation), community involvement strategies, directory listings, testimonial gathering, and follow-up systems. Throughout, Debra and Tracy punctuate their advice with real-world examples from their own experiences and those of coaches in their community. Their guidance is refreshingly honest, acknowledging that building a coaching practice takes patience and persistence, especially in a field where clients need to trust you with such vulnerable aspects of their lives.

Whether you're just starting out or looking to grow an established practice, this episode provides a roadmap for connecting with the clients who need your services most. Join the Divorce Coaches Academy community for ongoing support, case consultation, and practice-building guidance from coaches who've successfully navigated the path you're on.

Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:

Website: www.divorcecoachesacademy.com
Instagram: @divorcecoachesacademy
LinkedIn: divorce-coaches-academy
Email: [email protected]