Discover the true definition of “beast mode” and why you don’t need email to sell things online. Find out how Frank is experimenting by selling his new book, Convert 2.0, using only channels other than email and how he is generating an incredible ROI while doing it. Get a behind-the-scenes look as Frank opens up his ad accounts and shopping cart so you can see exactly what’s working and why.

• Beast mode is to always be taking forward action towards meeting your objective.
• You have to always be promoting your stuff if the sale of your stuff is your primary objective.
• It’s easy for the brain to look at a situation and think “that didn’t work!” but you have to look at things from a realistic perspective.
• Not everyone reads their email. If you sent out a series of three emails to your list and they didn’t take any action, maybe they just didn’t see your message.
• We’re all so dependent on email that we overlook all the opportunities we have to go into beast mode and what else we have available to us.
• You need to take advantage of every single opportunity you’ve got, every single day, all the time.
• Email is a primary communication channel. That means that while still effective, email is gradually not working as well as it has in the past.
• Anyone who has had a list for the last few years has seen their open and click through rates decline year by year.
• The good news is we’ve been gifted with a number of other channels including Facebook, podcasting, Instagram, YouTube, and more.
• The only way for someone to learn about frankkernbook.com is through one of those alternative channels.
• Frank opens the kimono and reveals three separate funnels revealing his results selling his new book on his podcast, his Instagram profile, and his Facebook account.
• Frank admits he was wrong about posting on social media, but with a caveat. You don’t want to just rely on organic traffic to make your efforts exponentially better you have to layer it with advertising.
• You shouldn’t depend on email but you should use it synergistically with advertising.
• Frank has been getting a fantastic ROI on his social media posts because he has been pushing content to the market consistently.
• There is a considerable difference between advertising to people who have already consumed some of Frank’s content and the campaigns targeting a cold audience.
• Always be taking action to advance the position.
• If the objective you are trying to meet is selling more stuff, promote everywhere you can. Promote on social media, create videos for YouTube, take the audio and start a podcast.
• Grow your following, grow your list, always be adding value, then always be making offers.

When it comes to selling online, it can feel like you have a million things to do and no time to get them all done. Frank reveals a simple exercise that will help you get clear on what you need to do to cure your feeling of overwhelm and understand exactly what you need to work on next.

• Have you ever felt like it’s totally overwhelming to sell things online?
• You feel like you have to do everything all at once and instead you end up doing nothing.
• Take a piece of paper and divide it into four quadrants.
• There are really only two things we do online, we build a list and then we sell them stuff. Within those two things there are only four major activities.
• In the building a list world, we get traffic and then we get them to opt-in. In the sales world, we have email and then the sales system.
• Everything that you’re going to do in your entire universe of selling things online is going to fall into one of these four categories.
• When it comes to traffic, we have the audience, the image, and the copy.
• In many ways, the image is the most important traffic element when it comes to Facebook.
• The three most important things for opting-in are the title, layout, and copy.
• If you’re wondering what to title your opt-in, take a page from trashy magazines and use their title framework.
• For the layout, simple is best. A big headline, small sentence, and opt-in form is the best converting opt-in layout.
• Don’t overcomplicate your opt-in forms; there are a number of software apps you can use to build simple but powerful opt-in pages.
• We are tempted to say all kinds of stuff on the opt-in page, but less copy is typically better.
• For email, there are only three things to think about: campaign type, the subject, and the copy.
• You want people to go open your emails, click the links in your emails, and ultimately go to your sales letter and buy your stuff. If no one is opening your emails, that means we have to change the subject line.
• If people are opening your emails but not clicking through to your website, all you need to change is your body copy.
• Your sales system has three main components: the offer, the layout, and the copy.
• If everything else is working but you’re not getting sales, the first thing you have to consider is whether the thing that you are offering is what they actually want. You have to make sure the offer is right.
• Again, for layout the simpler the better. Don’t get fancy.
• The easiest sales pitch is “here’s what I got, here’s what it can do for you, and here’s what I want you to do next.”
• When it comes to feeling overwhelmed, remember there are really only four areas of focus that you need to pay attention to.

Hear the story of Uncle Slim and the $1000 saddle, then find out why you have the greatest opportunity in history to turn your skills in online marketing into real results for you and your customers. Learn the mistake most new marketers make when getting started and how to avoid it and what you should be doing instead.

• “If you put a $1000 saddle on a $5 horse, it ain’t going to make no difference.” -Uncle Slim
• If you have the ability to help successful businesses generate more revenue and customers, but you aren’t using your ability, you essentially have that $1000 saddle on a $5 horse.
• Chances are you know more about direct response and internet marketing than 99% of people in the world.
• If you have these skills, you have been presented with potentially the greatest opportunity in the modern era.
• Most of the people in the marketing world gravitate towards beginners.
• What powers every successful business will always be the market that business serves.
• The greatest market ever meets these three criteria: #1 they are great in number, #2 they are irrationally passionate, #3 they are easy to reach. There is one more piece that isn’t usually taught: they also have to be financially sound.
• The easiest way to be successful is to find out what people want and give it to them.
• Dealing with successful businesses is where the money is.
• If you’re just getting started online, you might think that everybody online has no money and everybody is trying to start a business. That’s what you’re paying attention to, so that’s what you see.
• Successful businesses are great in number, they are easy to reach because of social media, and they are certainly irrationally passionate about their business.
• If you have this ability you can have your pick of all the $1000 horses in the world. Don’t waste it on the $5 horse.
• Go where people really need you and you can have the most impact, which is helping the best get better.

There is more to success than just hard work, dedication, and believing in yourself. Learn about the two “magic powers” that separate the most successful people on Earth from everyone else, and how you can combine them to become unstoppable.

• The most common question Frank gets is “what separates a very successful person from a non-successful person?”
• Hard work, dedication, and belief in yourself are not the reason although they are important.
• The one thing that all Frank’s most successful clients have in common is they are willing to listen and actually follow the advice they get from their mentors.
• It may sound simple, but it’s surprisingly rare.
• Commitment to action is the most important character trait.
• Don’t overcomplicate the advice, try it first. If it doesn’t go as planned, then you ask a million questions.
• Every single private client that Frank works with is a long term thinker.
• A million bucks is a good start, but it should never be the end goal.
• They are perfectly fine with doing whatever it takes to make their target market happy today so that they will buy in the future.
• If you invest the time into deliberately providing value upfront and then asking for the sale afterward, life gets a lot better.
• The by-product of delivering value up front is a personal brand.
• Getting a big social media presence means going really heavy on delivering value to people so they like you and then making the offer when it’s appropriate.
• Listening to your mentor’s advice, saying “okay,” then doing what they say, and long term thinking, are your two most important super powers.

Don’t let your brain fool you - it will often makes things out to be bigger than they actually are. Learn how Frank saved one of his clients from creating a whole pile of new products based on a false assumption and instead helped her to see the one thing in her business that was already working well and double down.

• Never listen to your brain, always listen to your calculator.
• “Nobody,” “everybody,” “always,” and “never” are four very dangerous words our brains like to use to generalize.
• Frank has a private client that ran into some trouble. She made a high ticket offer to her list of clients and no one bought. After talking to one of the people on her list, she concluded that no one in her market has any money.
• After digging into this client’s main funnel, Frank found that it was actually working very well. The solution to this client’s problem is not to create more stuff, butto focus on boosting the effect of her already successful process.
• If she listened to her brain, she would have spent a considerable amount of time creating new products based on the false assumption that no one has any money.
• Don’t neglect the processes that are working well. Be careful about letting one failed test or launch skew your perspective on your business.
• It is really hard to find this kind of stuff if you are working in your business. You have to take some time away and just look at the numbers to see what is actually driving revenue.
• Analyze what is really going on in your business and where the money is coming from. It’s pretty simple - find out what is working really well and do more of that.
• Beware of your brain - it may make things bigger than they appear!

Contrary to what most internet marketers think, the internet is not the answer to every marketing question. Find out how a doctor used some old school direct response principles to generate $54,000 in revenue without spending one second on the internet.

• Internet marketers think everything has to be online but the internet has only really been around for the last 20 years.
• Most people who sell online use direct response principles which have been around for hundreds of years.
• Sometimes the internet is not the answer.
• Often what you should be doing is looking for the one thing that generates the biggest results for your business instead of trying to do more.
• Frank has a client who is a doctor and most of his clients come to him from Google. This doctor was concerned about what would happen to his lead flow if his site no longer ranked on Google.
• After digging into this doctor’s sales process, Frank realized that the internet wasn’t the answer to the doctor’s issue, at least in the short term.
• Frank recommended that the doctor create an advertorial and run it in the local newspaper. After only $9,000 in ad spend he generated $54,000 in revenue.
• If you’re only following the latest internet trends, you are potentially leaving hundreds of years of experience and wisdom outside of your scope of availability.
• There have been so many lessons learned before any internet marketers came along to do it. Take advantage of the wisdom of the past!
• It’s not always going to be the obvious choice. Sometimes you need someone with experience in the history of direct response principles to guide you in the right direction.

Discover the reason why email marketing is dying and what you should be doing instead to generate new customers for your business. Creating a new funnel is not always the answer to scaling up your business. Sometimes, what you need to do is just put more gas in the tank. Finally, learn about the tidal shift that is happening in the marketing world and what you can do to surf the wave.

• Automation isn’t always the answer to growing your business. If you’re funnel already works really well, don’t try to fix it.
• If you have a sales process that works, all you need to do is get more people into the process.
• A sales process is like an engine. When trying to improve things, you can either rebuild the whole engine or just pour more gas in the tank.
• People are choosing to communicate in different ways, and we know that email is losing its effectiveness. Opens and engagement are going down.
• A lot of marketers don’t email anymore, they communicate with their list either through Facebook messenger or Instagram messenger.
• We can’t change the fact that there is a shift in user preference that is coming in like a tidal wave.
• We’ve got two choices: you can try to change the wave and harness the ocean to make the tidal wave move, or you can just surf it.
• Email is dying. Communicating with your prospects in the new ways is cheaper and more efficient in many cases.
• In the B2B space, you’re going to spend anywhere from $5 to $9 just to get someone’s name and email address.
• In order to sell anything, you have to demonstrate that you can help them by actually helping them.
• Frank’s company is switching gears and has stopped sending paid traffic to opt-in pages and instead is sending out high-value content to completely cold audiences.
• When you’re in business, it doesn’t matter what you sell. You’re in the business of multiplying capital.
• Once you show great content, retarget the person with your offer. The content has established the bond that makes your offer possible.
• The phone is the new television that everyone is carrying in their pocket. Think of yourself as the broadcasting network and put free, useful content in front of people, and then retarget those who watch with offers.
• The answer to how to scale may not be a new funnel, it may just be getting more people in the front door. Intent-based branding is the key.

You have to get out of your business to grow it, and this is the greatest time of year for business owners to grow! Find out why many businesses will generate 60% to 80% of their yearly revenue and how you can get in on the opportunity. Learn what offers to run to your market and how to weave them into the upcoming holiday season.

• If you want to double your business, all you have to do is run more offers to your existing customers.
• If you want to grow your business, you have to get outside of your business and look at it with a different perspective. Working in the business day-to-day makes it really easy to overlook opportunities that other people could see that are obvious.
• You can use offers more than once. If an offer you made in the past worked well, you should probably run it again.
• Your income as a business owner is, in many ways, proportional to the number of offers you make to your market.
• If you accept that as true, then this year is the best time of year for your business.
• This is the time of year that consumers are trained to buy stuff, and many businesses will generate 60% to 80% of their yearly revenue.
• There are about 16 different times you can make offers around, in the last three months of the year. These include Halloween, Thanksgiving, Black Friday, and Cyber Monday.
• There are a number of angles you can use to structure offers around the holidays.
• The 12 days of “X” are a great place to start and can be presented in a variety of ways tailored specifically for your business and market.
• You can offer bonuses, discounts, specials, nearly an infinite variety of offers to your market.
• New Years is a goldmine for offer opportunities. Help your customer end their year with a bang and make the last quarter their best.
• Host a goal setting campaign and then make an offer that helps your clients meet those goals.
• You are in offer season so start making some offers.

Tis the season to finish 2018 strong so what are you doing to take advantage of it? Discover why the next couple of months could be the best time of the year for generating revenue in your business. Learn the secret cardinal rule to long term success in business and how to leverage the upcoming holiday season to get what all entrepreneurs need: simplified growth.

• We are right in the middle of offer season. This is the time of year, more than any other time of year, especially within American culture, that we are essentially conditioned to buy things.
• Being in buying season means we are also in selling season.
• There are multiple reasons to make offers to people on your list between now and the end of the year.
• The cardinal rule of long term success in business is always make offers.
• Your financial success will be directly proportional to the amount of offers you make to your market.
• There is a trick, you can’t just bludgeon the marketplace with offers all the time or they will just start ignoring you.
• The second cardinal rule is to always add value and create goodwill.
• The flow is essentially you establish goodwill with someone, then they see your offer, and then they respond to that offer. Your income is also in direct proportion to the goodwill you have in your market.
• The way to answer the question of what to offer is to look back at all the offers you have ever made and find one that meets these criteria: it has to have a high profit margin, it brings you a great deal of energy, there is a low amount of friction in the sales process, and it’s sustainable.
• Look at every promotion you’ve ever done and find the ones that worked the best. You’re looking for one that worked well, and was easy for your prospect to engage in it while also maintaining the goodwill you put into it. That doesn’t necessarily mean it converted well by the way.
• Take your best process and use to it to sell your best payday, then you have simplified growth.
• Simplified growth means taking a business that is doing well and making it better while simultaneously removing the complexity, overhead, and frustration.
• Reasons for making an offer that are coming up: taking a break from the madness of Thanksgiving, Thanksgiving itself, Black Friday, Cyber Monday, and recovering from Thanksgiving.
• If you liked the idea of simplified growth and using your best sales process to sell your best payday, checking out the coaching opportunity may be right for you.

What if you could fix any marketing problems?

Listen in as Frank gives tips to improve your marketing strategy, without a crystal ball. 

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