There is more to success than just hard work, dedication, and believing in yourself. Learn about the two “magic powers” that separate the most successful people on Earth from everyone else, and how you can combine them to become unstoppable.

• The most common question Frank gets is “what separates a very successful person from a non-successful person?”
• Hard work, dedication, and belief in yourself are not the reason although they are important.
• The one thing that all Frank’s most successful clients have in common is they are willing to listen and actually follow the advice they get from their mentors.
• It may sound simple, but it’s surprisingly rare.
• Commitment to action is the most important character trait.
• Don’t overcomplicate the advice, try it first. If it doesn’t go as planned, then you ask a million questions.
• Every single private client that Frank works with is a long term thinker.
• A million bucks is a good start, but it should never be the end goal.
• They are perfectly fine with doing whatever it takes to make their target market happy today so that they will buy in the future.
• If you invest the time into deliberately providing value upfront and then asking for the sale afterward, life gets a lot better.
• The by-product of delivering value up front is a personal brand.
• Getting a big social media presence means going really heavy on delivering value to people so they like you and then making the offer when it’s appropriate.
• Listening to your mentor’s advice, saying “okay,” then doing what they say, and long term thinking, are your two most important super powers.

Don’t let your brain fool you - it will often makes things out to be bigger than they actually are. Learn how Frank saved one of his clients from creating a whole pile of new products based on a false assumption and instead helped her to see the one thing in her business that was already working well and double down.

• Never listen to your brain, always listen to your calculator.
• “Nobody,” “everybody,” “always,” and “never” are four very dangerous words our brains like to use to generalize.
• Frank has a private client that ran into some trouble. She made a high ticket offer to her list of clients and no one bought. After talking to one of the people on her list, she concluded that no one in her market has any money.
• After digging into this client’s main funnel, Frank found that it was actually working very well. The solution to this client’s problem is not to create more stuff, butto focus on boosting the effect of her already successful process.
• If she listened to her brain, she would have spent a considerable amount of time creating new products based on the false assumption that no one has any money.
• Don’t neglect the processes that are working well. Be careful about letting one failed test or launch skew your perspective on your business.
• It is really hard to find this kind of stuff if you are working in your business. You have to take some time away and just look at the numbers to see what is actually driving revenue.
• Analyze what is really going on in your business and where the money is coming from. It’s pretty simple - find out what is working really well and do more of that.
• Beware of your brain - it may make things bigger than they appear!

Contrary to what most internet marketers think, the internet is not the answer to every marketing question. Find out how a doctor used some old school direct response principles to generate $54,000 in revenue without spending one second on the internet.

• Internet marketers think everything has to be online but the internet has only really been around for the last 20 years.
• Most people who sell online use direct response principles which have been around for hundreds of years.
• Sometimes the internet is not the answer.
• Often what you should be doing is looking for the one thing that generates the biggest results for your business instead of trying to do more.
• Frank has a client who is a doctor and most of his clients come to him from Google. This doctor was concerned about what would happen to his lead flow if his site no longer ranked on Google.
• After digging into this doctor’s sales process, Frank realized that the internet wasn’t the answer to the doctor’s issue, at least in the short term.
• Frank recommended that the doctor create an advertorial and run it in the local newspaper. After only $9,000 in ad spend he generated $54,000 in revenue.
• If you’re only following the latest internet trends, you are potentially leaving hundreds of years of experience and wisdom outside of your scope of availability.
• There have been so many lessons learned before any internet marketers came along to do it. Take advantage of the wisdom of the past!
• It’s not always going to be the obvious choice. Sometimes you need someone with experience in the history of direct response principles to guide you in the right direction.

Discover the reason why email marketing is dying and what you should be doing instead to generate new customers for your business. Creating a new funnel is not always the answer to scaling up your business. Sometimes, what you need to do is just put more gas in the tank. Finally, learn about the tidal shift that is happening in the marketing world and what you can do to surf the wave.

• Automation isn’t always the answer to growing your business. If you’re funnel already works really well, don’t try to fix it.
• If you have a sales process that works, all you need to do is get more people into the process.
• A sales process is like an engine. When trying to improve things, you can either rebuild the whole engine or just pour more gas in the tank.
• People are choosing to communicate in different ways, and we know that email is losing its effectiveness. Opens and engagement are going down.
• A lot of marketers don’t email anymore, they communicate with their list either through Facebook messenger or Instagram messenger.
• We can’t change the fact that there is a shift in user preference that is coming in like a tidal wave.
• We’ve got two choices: you can try to change the wave and harness the ocean to make the tidal wave move, or you can just surf it.
• Email is dying. Communicating with your prospects in the new ways is cheaper and more efficient in many cases.
• In the B2B space, you’re going to spend anywhere from $5 to $9 just to get someone’s name and email address.
• In order to sell anything, you have to demonstrate that you can help them by actually helping them.
• Frank’s company is switching gears and has stopped sending paid traffic to opt-in pages and instead is sending out high-value content to completely cold audiences.
• When you’re in business, it doesn’t matter what you sell. You’re in the business of multiplying capital.
• Once you show great content, retarget the person with your offer. The content has established the bond that makes your offer possible.
• The phone is the new television that everyone is carrying in their pocket. Think of yourself as the broadcasting network and put free, useful content in front of people, and then retarget those who watch with offers.
• The answer to how to scale may not be a new funnel, it may just be getting more people in the front door. Intent-based branding is the key.

You have to get out of your business to grow it, and this is the greatest time of year for business owners to grow! Find out why many businesses will generate 60% to 80% of their yearly revenue and how you can get in on the opportunity. Learn what offers to run to your market and how to weave them into the upcoming holiday season.

• If you want to double your business, all you have to do is run more offers to your existing customers.
• If you want to grow your business, you have to get outside of your business and look at it with a different perspective. Working in the business day-to-day makes it really easy to overlook opportunities that other people could see that are obvious.
• You can use offers more than once. If an offer you made in the past worked well, you should probably run it again.
• Your income as a business owner is, in many ways, proportional to the number of offers you make to your market.
• If you accept that as true, then this year is the best time of year for your business.
• This is the time of year that consumers are trained to buy stuff, and many businesses will generate 60% to 80% of their yearly revenue.
• There are about 16 different times you can make offers around, in the last three months of the year. These include Halloween, Thanksgiving, Black Friday, and Cyber Monday.
• There are a number of angles you can use to structure offers around the holidays.
• The 12 days of “X” are a great place to start and can be presented in a variety of ways tailored specifically for your business and market.
• You can offer bonuses, discounts, specials, nearly an infinite variety of offers to your market.
• New Years is a goldmine for offer opportunities. Help your customer end their year with a bang and make the last quarter their best.
• Host a goal setting campaign and then make an offer that helps your clients meet those goals.
• You are in offer season so start making some offers.

Tis the season to finish 2018 strong so what are you doing to take advantage of it? Discover why the next couple of months could be the best time of the year for generating revenue in your business. Learn the secret cardinal rule to long term success in business and how to leverage the upcoming holiday season to get what all entrepreneurs need: simplified growth.

• We are right in the middle of offer season. This is the time of year, more than any other time of year, especially within American culture, that we are essentially conditioned to buy things.
• Being in buying season means we are also in selling season.
• There are multiple reasons to make offers to people on your list between now and the end of the year.
• The cardinal rule of long term success in business is always make offers.
• Your financial success will be directly proportional to the amount of offers you make to your market.
• There is a trick, you can’t just bludgeon the marketplace with offers all the time or they will just start ignoring you.
• The second cardinal rule is to always add value and create goodwill.
• The flow is essentially you establish goodwill with someone, then they see your offer, and then they respond to that offer. Your income is also in direct proportion to the goodwill you have in your market.
• The way to answer the question of what to offer is to look back at all the offers you have ever made and find one that meets these criteria: it has to have a high profit margin, it brings you a great deal of energy, there is a low amount of friction in the sales process, and it’s sustainable.
• Look at every promotion you’ve ever done and find the ones that worked the best. You’re looking for one that worked well, and was easy for your prospect to engage in it while also maintaining the goodwill you put into it. That doesn’t necessarily mean it converted well by the way.
• Take your best process and use to it to sell your best payday, then you have simplified growth.
• Simplified growth means taking a business that is doing well and making it better while simultaneously removing the complexity, overhead, and frustration.
• Reasons for making an offer that are coming up: taking a break from the madness of Thanksgiving, Thanksgiving itself, Black Friday, Cyber Monday, and recovering from Thanksgiving.
• If you liked the idea of simplified growth and using your best sales process to sell your best payday, checking out the coaching opportunity may be right for you.

What if you could fix any marketing problems?

Listen in as Frank gives tips to improve your marketing strategy, without a crystal ball. 

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Time pressure and emotional decision-making can cost businesses money. Learn what you can do to turn it around in a completely overlooked way to avoid being overwhelmed and stressed, which often leads to losing money. Get in on one simple secret that will allow you to go from reactive to proactive.

• Frank’s main job with his clients is to be a rainmaker for them, essentially to find the most efficient way to increase revenue. A lot of times that means stopping the ineffective activities and refocusing on the stuff that does produce revenue.
• It’s really hard to see the stuff that is working when you are neck deep in the woods of your business.
• There is one thing in particular that a lot of people do that causes most of their overwhelm, stress, and loss of money.
• The story of Chris and how he created his own problems by growing his sales team.
• The story of Jeff and his attempt to fix a single underperformer market for his business.
• Being in the state of reaction is the one overlooked thing that causes most stress and feelings of overwhelm. Being in that state causes you to sprint to decisions made under pressure, which are in many cases not the right decisions.
• Frank reverse-engineered Chris’s situation to figure out what he really needed to do to achieve his revenue goals.
• For Jeff, they took a step back and doubled down on the markets that were producing, instead of putting all their resources on the market that wasn’t producing.
• Sometimes markets are not fixable, and that’s ok. You just don’t spend any more energy or time on them and focus on what is working.
• Situations are going to come up that are going to cause you to want to react. They will often be disguised as logic but in reality you will be reacting emotionally.
• The answer to most problems in business is math. Do the calculations before you make rash decisions. The math will set you free and guide you.
• Put your emotions away and map out the numbers behind whatever the situation is. If you do that, you will be ok.

Are you stuck trying to increase your revenue stream?

Listen in as Frank gives the inside scoop on the simplest and fastest way to increase revenue.

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Why don't you focus on the clients who get you the money faster?

Listen in as Frank gives some of his insight into which clients you should focus on.  

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