Frank Kern knows haters.  Here's how to deal with them. 

If you let your fear of haters stop you from doing something, you might as well just write them a check.

What happens when you raise your standards?

Good stuff happens when you raise your standards.

For more, visit http://KernClass.com.

If you want to see how they're selling so much (it's the Secret Of The Hotlist), you must go to http://KernClass.com.

What does it actually mean to be an entrepreneur? In this episode find out some of the best tips on being a successful and real entrepreneur. 

Listen for more ...

Want your next million faster? Visit - http://FrankKern.com/Class

Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page

What does it actually mean to be an entrepreneur? In this episode find out some of the best tips on being a successful and real entrepreneur. 

Listen for more ...

Want your next million faster? Visit - http://FrankKern.com/Class

Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page

Coming to you from his Rolls Royce Phantom, Frank talks about how he exceeded his sales target by 12% in just 2 weeks, and gives tips on what you can do to exceed your sales target. 

Listen for more ...

Want your next million faster? Visit - http://FrankKern.com/Class

Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page

Making an offer on social media is one of the easiest parts of the Intent Based Branding strategy to make mistakes with. Learn about the right way to pitch on social media and why making your offers internet marketing style just doesn’t work anymore. While you’re at it, you will also find out the true purpose of creating social content. (Hint: it’s not about selling your products.)

• The videos for the past two weeks would fall under the banner of Intent Based Branding. The methodology involves putting out content that sells and is broken down into three phases.
• Phase 1 is helpful useful content that makes an offer, phase 2 is understanding that content is an asset for your business that keeps on performing, and phase 3 is advertising.
• The content always does three things: provides value, builds goodwill, and makes an offer. The format of the content is usually video, typically live.
• When Frank teaches the method to people, they usually create the content as if they were producing a webinar, which is not the right way to do it.
• The best way to create this kind of content is not the traditional internet marketing way, instead do it the way the Home Shopping Network would.
• The offer at the end can be hard, which is the usual way that internet marketers do it. Deliver content first with an offer tacked on at the end of the presentation.
• On social media, you should circle back to your offer several times during the content that you are creating.
• The trick is to not overthink how to do it smoothly because that is almost impossible. A great way to interject your offer is the phrase “before I forget…”
• Many people are afraid of making too many offers because they’re scared that the viewers will get mad, which is very unlikely. Most of the people who would watch the kind of content that you will create are typically scanning their feed.
• Attention is fleeting on social media, which is why you need to put your offer in there regularly because if you wait until the end they are probably going to miss it.
• The content is all part of a big campaign that’s made up of units and each unit has its job. Your sales process is another unit in the campaign and everyone’s sales process is a little different.
• In social media, you let the sales process do the selling, you let the social part, the content unit, send people to the sales process.
• Your content does not have to be brand new and fresh every time. It doesn’t have to be perfect.

If your mission is to get MORE CUSTOMERS, this is for you…Frank reveals the simple secret to true marketing success, and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing.

• Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base before you start spending money on ads.
• One of Frank’s clients who runs a traditional business in New Zealand had reached a plateau in their business and was now on the mission of acquiring new customers.
• Because Frank’s client was a local based business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget of $1000 and managed to generate $1914 in sales, around a 40% return on their as spend. The natural next step was to run the ads again and spend more money.
• When people aren’t used to advertising, it freaks them out and makes them uncomfortable.
• Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Metrics of success and failure are very important.
• Even with the report, it can be easy to think about ad spend the wrong way.
• The single biggest secret in marketing is math. It’s always about the math.
• The sole function of business is to multiply capital.
• You have to be able to focus on the return you generated from your ad spend rather than the money you spent. Follow the math and don’t let the ad bill fool you.
• If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as you possibly could.
• Simply put, look at how much it costs you to do something. If it’s profitable keep on doing it.

It can be tough going to your market and making the same offer for the 37th time, so how can you keep making offers without repeating yourself and boring your audience? That’s the topic of this short episode, learn how Frank uses multiple angles to create new and valuable content while also making more offers and keeping things interesting for his customers.

• It’s hard to go to marketplace and just say “buy my stuff!” You have to come up with multiple angles to make your offer.
• There are two angles that are helpful to start with: the how to angle and current affairs.
• The how to angle will help you understand the steps your customers need to go through to achieve the transformation they’re looking for. Each step can become an angle you can work and turn into an offer.
• Anything related to the steps in the process can have a pitch made around it.
• Anything about the economy is always going to be an angle. Up or down, it doesn’t matter, it will still work.
• Current affairs is the second angle you can use to make your offer. Lead with breaking news and your content, then make your offer based on that approach.
• All this is part of a bigger strategy called Intent Based Branding. Intent Based Branding has three core parts: the first is creating useful content that makes an offer, the second is content that continues to work for your business, and the third is the content that works really well gets turned into ads.
• A little bit of creativity and you’re never going to run out of angles from which you can approach your offer.
• Both of these ideas are great factories, not only for content but for angles for approach in terms of what you’re going to sell.

Find out who wins in this three-way social media death match between Grant Cardone, Gary Vaynerchuk, and Frank Kern! Learn the three major takeaways for what’s working on social media right now and how you can apply them to your business so you can sell more online.

• There are some fantastic tools available that allow you to spy on your competition.
• Modeling is very different from copying. Don’t try to emulate someone else’s persona, just be yourself.
• If someone is getting a result you want to get, it’s pretty smart to see what they’re doing and model it.
• Going live on Facebook on your phone is much easier than trying to come up with a script and getting fancy with video.
• Frank has sold over $300,000 worth of products generated purely from organic traffic on social media since the beginning of December 2018.
• This led Frank to wonder how much content should you make and often should you post?
• Frank uses Agorapulse to analyze his competitors and see what’s working most effectively for them. It allows you to see how many times they are posting per day and what kind of engagement they’re getting.
• Frank uses a strategy called Intent Based Branding that has brought him those results in just the past 40 days. The first principle is to post organically, the second is to realize and leverage the fact that every post can be an asset that continues to bring you money, and the third is advertising.
• Always make offers in your content.
• Grant Cardone averages 7.7 posts per day on Facebook, Frank averages 4.6 posts per day, and Gary Vaynerchuk averages 2.8 posts per day. What this implies is that more is better.
• Socialinsider.io is an Instagram analyzer. In terms of Instagram Grant and Gary are beating Frank hands down, especially with engagement.
• One of the big takeaways is if someone has got what you want to get, in terms of fame, money, or contribution, you may want to model their behavior.
• The second takeaway is engagement. Frank is beating both Grant and Gary in engagement per follower. The biggest lesson is that you don’t have to be fancy in order to create compelling content.
• For 90% of Frank’s videos he just uses his phone unless he wants to share his screen, in that case he just uses his laptop. No studio necessary.
• Even if you basically say the same two things over and over again, you are still going to be okay. The average user is not going to see your posts all the time.
• If you post 7 times a day, which is roughly every three hours, it’s not like the same people are going to see it every single time. You can literally post the exact same thing without it being too much.
• The big lessons are to post a lot and avoid being fancy. The more relatable you are, the more you will connect with the people watching.
• Start with free organic content that gives value, builds good will, and makes an offer. Every piece of content becomes an asset for your business. After a month or so of creating free content you take your best performing content and turn it into an ad.