What does it actually mean to be an entrepreneur? In this episode find out some of the best tips on being a successful and real entrepreneur. 

Listen for more ...

Want your next million faster? Visit - http://FrankKern.com/Class

Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page

What does it actually mean to be an entrepreneur? In this episode find out some of the best tips on being a successful and real entrepreneur. 

Listen for more ...

Want your next million faster? Visit - http://FrankKern.com/Class

Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page

Coming to you from his Rolls Royce Phantom, Frank talks about how he exceeded his sales target by 12% in just 2 weeks, and gives tips on what you can do to exceed your sales target. 

Listen for more ...

Want your next million faster? Visit - http://FrankKern.com/Class

Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page

Making an offer on social media is one of the easiest parts of the Intent Based Branding strategy to make mistakes with. Learn about the right way to pitch on social media and why making your offers internet marketing style just doesn’t work anymore. While you’re at it, you will also find out the true purpose of creating social content. (Hint: it’s not about selling your products.)

• The videos for the past two weeks would fall under the banner of Intent Based Branding. The methodology involves putting out content that sells and is broken down into three phases.
• Phase 1 is helpful useful content that makes an offer, phase 2 is understanding that content is an asset for your business that keeps on performing, and phase 3 is advertising.
• The content always does three things: provides value, builds goodwill, and makes an offer. The format of the content is usually video, typically live.
• When Frank teaches the method to people, they usually create the content as if they were producing a webinar, which is not the right way to do it.
• The best way to create this kind of content is not the traditional internet marketing way, instead do it the way the Home Shopping Network would.
• The offer at the end can be hard, which is the usual way that internet marketers do it. Deliver content first with an offer tacked on at the end of the presentation.
• On social media, you should circle back to your offer several times during the content that you are creating.
• The trick is to not overthink how to do it smoothly because that is almost impossible. A great way to interject your offer is the phrase “before I forget…”
• Many people are afraid of making too many offers because they’re scared that the viewers will get mad, which is very unlikely. Most of the people who would watch the kind of content that you will create are typically scanning their feed.
• Attention is fleeting on social media, which is why you need to put your offer in there regularly because if you wait until the end they are probably going to miss it.
• The content is all part of a big campaign that’s made up of units and each unit has its job. Your sales process is another unit in the campaign and everyone’s sales process is a little different.
• In social media, you let the sales process do the selling, you let the social part, the content unit, send people to the sales process.
• Your content does not have to be brand new and fresh every time. It doesn’t have to be perfect.

If your mission is to get MORE CUSTOMERS, this is for you…Frank reveals the simple secret to true marketing success, and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing.

• Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base before you start spending money on ads.
• One of Frank’s clients who runs a traditional business in New Zealand had reached a plateau in their business and was now on the mission of acquiring new customers.
• Because Frank’s client was a local based business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget of $1000 and managed to generate $1914 in sales, around a 40% return on their as spend. The natural next step was to run the ads again and spend more money.
• When people aren’t used to advertising, it freaks them out and makes them uncomfortable.
• Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Metrics of success and failure are very important.
• Even with the report, it can be easy to think about ad spend the wrong way.
• The single biggest secret in marketing is math. It’s always about the math.
• The sole function of business is to multiply capital.
• You have to be able to focus on the return you generated from your ad spend rather than the money you spent. Follow the math and don’t let the ad bill fool you.
• If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as you possibly could.
• Simply put, look at how much it costs you to do something. If it’s profitable keep on doing it.

It can be tough going to your market and making the same offer for the 37th time, so how can you keep making offers without repeating yourself and boring your audience? That’s the topic of this short episode, learn how Frank uses multiple angles to create new and valuable content while also making more offers and keeping things interesting for his customers.

• It’s hard to go to marketplace and just say “buy my stuff!” You have to come up with multiple angles to make your offer.
• There are two angles that are helpful to start with: the how to angle and current affairs.
• The how to angle will help you understand the steps your customers need to go through to achieve the transformation they’re looking for. Each step can become an angle you can work and turn into an offer.
• Anything related to the steps in the process can have a pitch made around it.
• Anything about the economy is always going to be an angle. Up or down, it doesn’t matter, it will still work.
• Current affairs is the second angle you can use to make your offer. Lead with breaking news and your content, then make your offer based on that approach.
• All this is part of a bigger strategy called Intent Based Branding. Intent Based Branding has three core parts: the first is creating useful content that makes an offer, the second is content that continues to work for your business, and the third is the content that works really well gets turned into ads.
• A little bit of creativity and you’re never going to run out of angles from which you can approach your offer.
• Both of these ideas are great factories, not only for content but for angles for approach in terms of what you’re going to sell.

Find out who wins in this three-way social media death match between Grant Cardone, Gary Vaynerchuk, and Frank Kern! Learn the three major takeaways for what’s working on social media right now and how you can apply them to your business so you can sell more online.

• There are some fantastic tools available that allow you to spy on your competition.
• Modeling is very different from copying. Don’t try to emulate someone else’s persona, just be yourself.
• If someone is getting a result you want to get, it’s pretty smart to see what they’re doing and model it.
• Going live on Facebook on your phone is much easier than trying to come up with a script and getting fancy with video.
• Frank has sold over $300,000 worth of products generated purely from organic traffic on social media since the beginning of December 2018.
• This led Frank to wonder how much content should you make and often should you post?
• Frank uses Agorapulse to analyze his competitors and see what’s working most effectively for them. It allows you to see how many times they are posting per day and what kind of engagement they’re getting.
• Frank uses a strategy called Intent Based Branding that has brought him those results in just the past 40 days. The first principle is to post organically, the second is to realize and leverage the fact that every post can be an asset that continues to bring you money, and the third is advertising.
• Always make offers in your content.
• Grant Cardone averages 7.7 posts per day on Facebook, Frank averages 4.6 posts per day, and Gary Vaynerchuk averages 2.8 posts per day. What this implies is that more is better.
• Socialinsider.io is an Instagram analyzer. In terms of Instagram Grant and Gary are beating Frank hands down, especially with engagement.
• One of the big takeaways is if someone has got what you want to get, in terms of fame, money, or contribution, you may want to model their behavior.
• The second takeaway is engagement. Frank is beating both Grant and Gary in engagement per follower. The biggest lesson is that you don’t have to be fancy in order to create compelling content.
• For 90% of Frank’s videos he just uses his phone unless he wants to share his screen, in that case he just uses his laptop. No studio necessary.
• Even if you basically say the same two things over and over again, you are still going to be okay. The average user is not going to see your posts all the time.
• If you post 7 times a day, which is roughly every three hours, it’s not like the same people are going to see it every single time. You can literally post the exact same thing without it being too much.
• The big lessons are to post a lot and avoid being fancy. The more relatable you are, the more you will connect with the people watching.
• Start with free organic content that gives value, builds good will, and makes an offer. Every piece of content becomes an asset for your business. After a month or so of creating free content you take your best performing content and turn it into an ad.

What wisdom can we learn from an old Christmas carol? When it comes to the key to success in business, it turns out we can learn a lot! Learn why “good will towards men” may be secret to successful marketing and how you can make offers to your audience all the time while still adding value.

• If you flip the Christmas carol verse “peace on Earth and good will towards men” around, you may have the real key to success and happiness in life.
• When you take good will towards to men and add “success in business” you have something that is demonstrably true.
• Frank has been going live nearly everyday since December 1st, but he’s probably doing around 10% of what a real social media focused person would do.
• The posts are always trying to add value to the audience and build good will while subtly, and not so subtly, promoting Frank’s new book.
• He never really thought it would amount to much but it has resulted in over $35,000 in sales of the book. That’s just from putting out good content and making offers.
• Statement #1: Our income is directly proportional to the amount of good will you have in the marketplace.
• Statement #2: Our income is directly proportional to the amount of offers that we make.
• The question then becomes, “how do we make offers without messing up the good will we’re generating?”
• If you deploy the Intent Based Branding Strategy, you can accomplish three things: you can make offers all the time, you can simultaneously increase the good will in your marketplace, and you can grow the size of your audience and the power of your brand.

It used to be all about your email list. Now, email is becoming less and less effective every day with less people opening and clicking. So what’s an internet marketer to do? Find out how Frank is selling his new book Convert 2.0 using an alternate strategy that is even more powerful than email AND how he’s doing it without paying for ads!

• The death of your email list may actually be a good thing for your business.
• If you have been using email to market your business, you will have noticed that your open and click through rates have been declining consistently. Email has been gradually becoming less effective.
• Most people check their email on a mobile device, which means they probably won’t see your message.
• Gmail is actually now recommending users to unsubscribe from commercial email lists if they haven’t opened anything in a while.
• GDPR is making it very difficult to email people in Europe as well, so much so that Frank has removed everyone from Europe off his email list, and there is a good chance of something similar coming to the United States.
• Audiences are the new email list. Audiences are the people you can reach on other platforms like YouTube, Facebook, Instagram, and podcasts.
• Audiences are not the same as followers or fans. Your audience consists of people who have seen your content that you can retarget.
• Intent Based Branding is the strategy you can use to leverage these new audiences. The way it basically works is you create content for those platforms. Then, as people engage with your content, you boost the best performing stuff.
• Everytime Frank posts on a social media platform, he makes an offer that is surrounded by content.
• Frank’s reach across his social channels added up to over 15,000 people and the best part is that each piece of content that goes up stays online forever to constantly add value.
• A lot of the time, once someone watches one piece of your content, they will binge watch your other content. Everytime you create a video it becomes an asset.
• The important part of the strategy is to retarget the people that consume the content with more content and more offers.
• Your audiences on social media will likely be significantly bigger than your email list.
• When you create content everyday, you are creating goodwill in your marketplace. You are demonstrating you can help people by actually helping people. You are also adding value to the marketplace at the same time.
• Your business’s revenue is directly related to the amount of goodwill, value, and offers you have provided to the marketplace.
• People don’t get mad at you for making the same offer every single day if you wrap valuable content around it.
• Imperfect action is superior to doing nothing. You don’t need to look perfect or be perfect to start doing something.
• Just help people in your content and make offers.
• Consistency creates more reach and momentum.
• Don’t overthink it, just start going live and creating content and you will naturally get better at it.
• Email is going down, audiences are going up, and audiences work better anyway.

Nearly everyone goes about social media completely wrong, find out how to use social media the right way to grow your business and generate revenue that’s even more effective than email marketing. Learn about the completely organic strategy that Frank has been using to sell his new book, Convert 2.0, and why you need to think of your social media videos as assets instead of just one and done posts.

• The more value you provide to the marketplace, the more goodwill you establish and the more offers you make, the more revenue you generate.
• The good news about live video and social media posts is that they live on forever and continue getting viewed by your audience.
• Frank began promoting his latest class via live video social media posts and in only a couple of days, generated so much interest that he had to host a Zoom call instead of having his assistant book everything.
• Whenever you go live or create a social media post in this way, you are creating an asset that keeps performing.
• Frank takes the content he is creating on Facebook and splinters it out for other platforms like YouTube and podcasts.
• Anyone who goes to frankkernbook.com had to have come from one of Frank’s organic social posts. He did it this way to measure the effectiveness of the Intent Based Branding strategy. At the time of this episode, this particular book funnel had generated over $37,000 in revenue from just social and organic traffic.
• Frank started promoting his class on Dec 19th, and interestingly, the additional offer didn’t impact the sales of the book.
• Each piece of content is building momentum and the offer is able to live on in the future.
• Creating content is not something you do just for today. It’s momentum into the future.
• This is just the beginning of a strategy called Intent Based Branding, which the future of selling things online.
• It’s not about trying to build a big email list anymore, it’s about building a big audience and keeping them engaged.
• It’s not about the number of people who see you when you’re live, it’s about the people who see it later.
• If you make an offer that’s compelling and provides value to your audience, your brand will grow.
• The next step is to take the content that is resonating with the audience and turn it into a paid ad.
• If you want to take 2019 to the next level, Intent Based Branding is the way to go.