If you’re relying on email to build your business going into 2019, you’re in for a rude awakening. Despite what some marketing gurus want you to believe, email is dying. Learn about the new strategy that Frank has been using to generate over $50,000 in revenue in the past month WITHOUT using ads or relying on his email list.

• When you create content today, it lives on forever.
• Content on social media like podcasts, Facebook, YouTube, and Instagram will keep benefitting you over time, even if you don’t post everyday.
• Email is dying, the response rates on email is going down and you won’t be able to depend on it as a primary means of communication for marketing purposes.
• Frank is using a strategy called Intent Based Branding to sell his book on social media and he’s sold over $50,000 worth since the beginning of December.
• Between Dec 1 and Dec 26 Frank has sent out 28 emails to his list of approximately 80,000 people. Nearly every email he has sent was to drive people to the content he was posting on social media. The total amount of visitors generated from those emails was 10,651.
• Every podcast episode Frank has online promotes www.frankkernbook.com and all the social media posts during that period also promote the same link. No paid ads are driving people to that website. Social posts drove over 12,000 visitors to that website.
• This indicates that the response rate on the emails is pretty weak and that giving away free content on social media is more effective.
• All the traffic from social media is buyer-intent traffic. Each post is explicitly asking the audience to buy the book.
• Email isn’t going away, but if you’re depending on email to grow your business you’re in trouble.
• Intent Based Branding is how you can generate traffic, provide value, and build a brand and goodwill at the same time.
• A promotion, an offer, or a piece of content should be able to pay you in the future and not just today.
• Frank has stopped promoting the book, but people are still consuming the older videos and making purchases.
• If you want to profit off the content you create in the future, it needs to have two things: you have to provide value, which means building goodwill while simultaneously making an offer, and it needs to be consistent.
• When you do Intent Based Branding you build your brand, you build goodwill, and you build your revenue because you are always making offers. If you do it this way, when someone sees your offer they already like you and are way more likely to buy from you.

Discover the truth behind reaching more people with your content and selling more products. Here’s a hint: It’s not about how many followers or fans you have or how big your email list is. Learn the simple strategy Frank has been using to drive traffic and grow his audience without having to pay for ads.

• One of the things that people get hung up on is one particular pillar of Frank’s Intent Based Marketing strategy.
• You have to consistently make posts on social media every single day where you deliver value in whatever way you can while also making offers at the same time.
• The part people have trouble with is they think it works for Frank because he has such a large social media following. What they don’t realize is that there is no such thing as a big social media following because of organic reach.
• While it’s better to have many fans than none, it doesn’t really matter as much as engagement.
• Organic reach is basically dead.
• The name of the game is called engagement. It’s not about how many followers you have. It’s about how much engagement you drive.
• The Facebook algorithm rewards you for creating content that keeps people on the platform.
• The reality is it doesn’t matter if no one is watching you today. There will always be more people watching later on.
• If you do live video every day, you will see results. The worst that can happen is that you refine your message even if no one watches you live.
• Engagement and consistency - those are the magic combination.
• You have to get out of your own way and just give it a try. It’s free and you have nothing to lose.
• As a direct result of doing the live videos on Facebook, Frank has sold over $15,000 worth of products in one day from one presentation.
• If you see a bunch of people doing something and it’s obviously working for them, don’t listen to the voice that says it’s not going to work for you. Frank’s biggest regret is that he didn’t start doing it sooner.
• Building an audience that watches your stuff and that you can remarket to is the biggest opportunity online right now.
• If you do the exact same things you did in 2018, do you think you’ll do better in 2019? Probably not because marketing is always progressing.
• The videos you make today will live forever. People will watch them for years to come.

Frank pulls back the curtain on operation BEAST MODE and reveals how he’s been using live video and organic content to sell his new book, Convert 2.0: How to Create Internet Campaigns That Sell. Learn why the number of followers you have doesn’t matter and what you should focus on instead and why the Intent Based Branding strategy is the most effective method of selling more of your products online.

• There are more ways you can make offers beyond just email, many of which are even more effective.
• Email is becoming less effective, but that’s being balanced out by other channels that are becoming more effective. Channels like podcasting, YouTube, Facebook, and Instagram.
• Frank began promoting his book on those channels in a way that could be tracked as an experiment.
• Besides generating a fair amount of revenue, the really interesting thing about this kind of promotion is the synergistic effect it has with the other forms of marketing you are doing.
• The first step Frank does is sit down and come up with a few different ideas that he can talk about. Then he goes live to Facebook and YouTube.
• There may be a better way to do something, but that shouldn’t stop you from doing something now.
• We tend to discount the number of views a video gets, but if you think about speaking to a couple hundred people in person, it puts those views in perspective.
• All of your videos are assets that can be leveraged over time.
• Once the video is downloaded, the next step is to take the audio from the video and create a podcast.
• Frank’s podcast manager went back into his library of podcasts and added in a small commercial that Frank recorded on his smart phone. This made all of his past episodes an additional channel that drives traffic to his book.
• Instagram fits into the whole plan by using stories that point back to the YouTube channel.
• Frank is no Instagram expert, but it has been effective for driving traffic to his book funnel. None of which is paid traffic, it’s all organic.
• Frank is supplementing his video content with organic and occasionally unrelated posts on both Facebook and Instagram.
• Even if you have a small following, start going live and putting out content. Followers don’t mean anything, even Frank started with no followers in the beginning.
• The trick is to go back and look for content that has been well received, and take it and run it as an ad. Then retarget the people who watch a certain amount of the video with other ads.
• Frank’s entire strategy is around Intent Based Branding. He takes content to strangers and then retargets them with more content and eventually offers.
• The offers can be in the form of videos or other content, the form doesn’t matter. The point is to create an audience you can put offers in front of.
• If people don’t watch certain videos, Frank will continue to create new videos on different topics and keep showing them to that audience.
• Frank discovered this process when his ads stopped working back in July. People started copying Frank’s ads which reduced their effectiveness so he had to come up with a way to advertise that couldn’t be copied.
• He started going live with video and that generated a ton of interest in Frank’s private client group.
• The answer to the question of “how many videos should I make?” is: as many as you can.
• The audience is the new email list.
• It doesn’t matter how many followers you have because your audience is who can show content to.
• This strategy done badly is still better than not doing anything at all.

Frank reveals the simple secret to true marketing success... and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing.

• Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base.
• Frank relates the tale of a client who runs a traditional business that had stabilized and was now on the mission of acquiring new customers.
• Because Frank’s client was a local business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget that worked out well, so the natural next step was to run the ads again.
• When people aren’t used to advertising, it freaks them out.
• Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Even with the report, it can be easy to think about ad spend the wrong way.
• The single biggest secret in marketing is math.
• The sole function of business is to multiply capital.
• You have to be able to focus on the return you generated from your ad spend than the money you spent. Follow the math.
• If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as humanly possible.
• Look at how much it costs you to do something, if it’s profitable keep on doing it.

Frank reveals how some of the most powerful and profitable marketing strategies are hidden right in front of you in plain sight. Listen to Frank as he explains the power of the two magic words that turn one offer into multiple offers and why being perceptive to your audience could be the missing piece of the puzzle for your business.

• The answers to nearly every marketing question are always hidden in plain sight.
• The first thing Frank asks new clients is ‘what is our objective?’ The second is ‘what assets do we have to work with?’
• Inevitably, each client says that something they did worked really well amongst a pile of other things that worked a bit or not at all.
• The question is always ‘why don’t you do the thing that worked really well again?’
• Most people only communicate with their list sporadically. Frank’s advice to those people is to do something outside of their comfort zone, typically to email their list three times in one week. The 9 word email can be extremely effective here.
• Don’t focus on what didn’t get done, you want to focus on what got done.
• The main objections most people have to emailing their list more often are: the list will get mad at them for emailing them so often, and they don’t know how to make the same offer over and over again without being boring and redundant.
• The average person gets 140 emails a day. They are probably not seeing your email at all.
• There are two magic words to the problem of being boring: “Reason Why”.
• Use the reasons why someone would benefit from taking you up on your offer. What are some clearly obvious reasons to talk to you?
• Explore a variety of subtopics related to your main topic that each go into your potential offer from a different approach.
• When going into a new market, you should build a warchest because it may take a while to generate a positive ROI.
• Use a number of different angles to explore your possible offer. Being perceptive and having fluidity with your marketing can be very profitable.
• Once you have an asset that’s effective at selling your offer, you should constantly be making content that is driving traffic to that asset.

If you’re trying to come up with a great offer to pitch to your audience, you’re going to want to listen to this whole podcast. Frank Kern breaks down the classic copywriting formulas and shows you why simpler is sometimes better. Stop staring at that blank page, use these time tested copywriting formulas to jump start your offer instead.

• “Motion beats meditation.” -Gary Halbert
• An offer made badly is better than no offer at all.
• Our income is in direct proportion to the number of offers we make. It’s also in direct proportion to the amount of goodwill we have.
• One of the most unpleasant things in marketing is staring at the blank page.
• There is a particular formula that has been working very well lately for Frank and his clients.
• “Sometimes the easiest way to sell a horse is to run an ad that says ‘horse for sale’.” -Jay Abraham
• A lot of internet marketing strategies may work well but they can be very hard to implement. Sometimes easier is better.
• Dog whistle copy is copy that is only relevant to people who want to buy your type of stuff. The dog whistle copy formulas are the easiest way to write copy without getting stuck.
• This formula works so well there is a series of photography books that use it in their titles.
• “Read this or watch this if you want big results” is a very effective formula.
• If you’re having trouble with your offer, it’s probably because you are having trouble getting started. This is where these formulas really come in handy.
• There are powerful phrases that you can use to keep your audience reading and watching including ‘because’ and ‘here’s why’.
• None of this is new, it’s been around for at least a hundred years. We get pretty caught up trying to get fancy on the internet, but if you do the basic stuff that has always worked and apply that to the internet, it works pretty well.

Learn the simple two-step process that you can use to make more money in 2019 while avoiding the biggest mistake that entrepreneurs make all the time. Stop focusing on your strikeouts, and instead, start multiplying your homeruns this holiday season and make 2019 your best year yet.

• The question that comes to mind near the end of the year is “what do I do next?”
• You’ve probably had some months this year that went really well and some that went not so well. As entrepreneurs, we always like to come up with new things to do and tend to forget about the stuff that’s already working.
• We also almost never forget about the stuff that didn’t work.
• You could make $10,000 today and that would be great, but if you lost $10,000 you would probably think about it for weeks.
• If you want to make 2019 significantly better than this year, the first step is to make a list of every month’s individual revenue in 2018, then look at your two best months and make note of them.
• Go into your shopping cart solution and look for the biggest revenue driver for those months.
• This will tell you the things that made you the most money in the past 12 months, at the very least then you’ll know what you should be selling.
• Next look at your CRM and look at the emails that you sent to sell those things, save those emails and set them aside. Finally look at the ads you used to sell those things.
• The thing to do next is to just do that stuff again. Run those same campaigns and ads again. Start with your best selling product first, then do your second best product and so on.
• Don’t wait weeks to send out your next campaign, take a day off and then start up the next campaign.
• This time of year is the best time to sell things because so many of us have been programmed to buy during the holidays. Don’t waste it.

Discover the true definition of “beast mode” and why you don’t need email to sell things online. Find out how Frank is experimenting by selling his new book, Convert 2.0, using only channels other than email and how he is generating an incredible ROI while doing it. Get a behind-the-scenes look as Frank opens up his ad accounts and shopping cart so you can see exactly what’s working and why.

• Beast mode is to always be taking forward action towards meeting your objective.
• You have to always be promoting your stuff if the sale of your stuff is your primary objective.
• It’s easy for the brain to look at a situation and think “that didn’t work!” but you have to look at things from a realistic perspective.
• Not everyone reads their email. If you sent out a series of three emails to your list and they didn’t take any action, maybe they just didn’t see your message.
• We’re all so dependent on email that we overlook all the opportunities we have to go into beast mode and what else we have available to us.
• You need to take advantage of every single opportunity you’ve got, every single day, all the time.
• Email is a primary communication channel. That means that while still effective, email is gradually not working as well as it has in the past.
• Anyone who has had a list for the last few years has seen their open and click through rates decline year by year.
• The good news is we’ve been gifted with a number of other channels including Facebook, podcasting, Instagram, YouTube, and more.
• The only way for someone to learn about frankkernbook.com is through one of those alternative channels.
• Frank opens the kimono and reveals three separate funnels revealing his results selling his new book on his podcast, his Instagram profile, and his Facebook account.
• Frank admits he was wrong about posting on social media, but with a caveat. You don’t want to just rely on organic traffic to make your efforts exponentially better you have to layer it with advertising.
• You shouldn’t depend on email but you should use it synergistically with advertising.
• Frank has been getting a fantastic ROI on his social media posts because he has been pushing content to the market consistently.
• There is a considerable difference between advertising to people who have already consumed some of Frank’s content and the campaigns targeting a cold audience.
• Always be taking action to advance the position.
• If the objective you are trying to meet is selling more stuff, promote everywhere you can. Promote on social media, create videos for YouTube, take the audio and start a podcast.
• Grow your following, grow your list, always be adding value, then always be making offers.

When it comes to selling online, it can feel like you have a million things to do and no time to get them all done. Frank reveals a simple exercise that will help you get clear on what you need to do to cure your feeling of overwhelm and understand exactly what you need to work on next.

• Have you ever felt like it’s totally overwhelming to sell things online?
• You feel like you have to do everything all at once and instead you end up doing nothing.
• Take a piece of paper and divide it into four quadrants.
• There are really only two things we do online, we build a list and then we sell them stuff. Within those two things there are only four major activities.
• In the building a list world, we get traffic and then we get them to opt-in. In the sales world, we have email and then the sales system.
• Everything that you’re going to do in your entire universe of selling things online is going to fall into one of these four categories.
• When it comes to traffic, we have the audience, the image, and the copy.
• In many ways, the image is the most important traffic element when it comes to Facebook.
• The three most important things for opting-in are the title, layout, and copy.
• If you’re wondering what to title your opt-in, take a page from trashy magazines and use their title framework.
• For the layout, simple is best. A big headline, small sentence, and opt-in form is the best converting opt-in layout.
• Don’t overcomplicate your opt-in forms; there are a number of software apps you can use to build simple but powerful opt-in pages.
• We are tempted to say all kinds of stuff on the opt-in page, but less copy is typically better.
• For email, there are only three things to think about: campaign type, the subject, and the copy.
• You want people to go open your emails, click the links in your emails, and ultimately go to your sales letter and buy your stuff. If no one is opening your emails, that means we have to change the subject line.
• If people are opening your emails but not clicking through to your website, all you need to change is your body copy.
• Your sales system has three main components: the offer, the layout, and the copy.
• If everything else is working but you’re not getting sales, the first thing you have to consider is whether the thing that you are offering is what they actually want. You have to make sure the offer is right.
• Again, for layout the simpler the better. Don’t get fancy.
• The easiest sales pitch is “here’s what I got, here’s what it can do for you, and here’s what I want you to do next.”
• When it comes to feeling overwhelmed, remember there are really only four areas of focus that you need to pay attention to.

Hear the story of Uncle Slim and the $1000 saddle, then find out why you have the greatest opportunity in history to turn your skills in online marketing into real results for you and your customers. Learn the mistake most new marketers make when getting started and how to avoid it and what you should be doing instead.

• “If you put a $1000 saddle on a $5 horse, it ain’t going to make no difference.” -Uncle Slim
• If you have the ability to help successful businesses generate more revenue and customers, but you aren’t using your ability, you essentially have that $1000 saddle on a $5 horse.
• Chances are you know more about direct response and internet marketing than 99% of people in the world.
• If you have these skills, you have been presented with potentially the greatest opportunity in the modern era.
• Most of the people in the marketing world gravitate towards beginners.
• What powers every successful business will always be the market that business serves.
• The greatest market ever meets these three criteria: #1 they are great in number, #2 they are irrationally passionate, #3 they are easy to reach. There is one more piece that isn’t usually taught: they also have to be financially sound.
• The easiest way to be successful is to find out what people want and give it to them.
• Dealing with successful businesses is where the money is.
• If you’re just getting started online, you might think that everybody online has no money and everybody is trying to start a business. That’s what you’re paying attention to, so that’s what you see.
• Successful businesses are great in number, they are easy to reach because of social media, and they are certainly irrationally passionate about their business.
• If you have this ability you can have your pick of all the $1000 horses in the world. Don’t waste it on the $5 horse.
• Go where people really need you and you can have the most impact, which is helping the best get better.